The Era Of Electricity Supplier Attacks On The Two Sides Of The Department Store Industry Is Quite Different.

Taiwan China time electronics reported that mainland electronics in recent years Business affairs The growth of Taiwan's department stores and shopping center retail industry is growing fiercely; the department stores in Beijing include far, 100, new, three, and honest, all of them cross the cross-strait layout, but there is a big difference in coping strategies between the two sides.

Among them, there are far more than 100 hundred Chinese and 11 hundred Chinese companies. Far from being stressed, the mainland department stores are affected by the impact. The electricity supplier is impacted by the electricity supplier. But the impact of the electricity supplier is the biggest. At present, not only far from 100%, but also the department store of the Wanda Group, the Jin Ying group and the ocean department store of Taiwan capital, all of which have significantly increased the catering or entertainment stores, and even more than half of the sales of solid food stores account for 48 to 50%. Compared with the majority of Taiwan's department stores, most of the restaurant's performance accounts for about 30%.

The department stores pointed out that the majority of the mainland people are the main force, but the main force is the main force. consumption Group average fell to 30~45 years old. This age group will also use computers and smart phones to access the Internet, coupled with younger age and low demand for commodity quality. Price is the most important consideration for shopping. The price of e-commerce online shopping is low and has relative advantages. It also makes the mainland electricity market grow year by year. The entity access, even the mainland retail Wang Wan Da group, is also aware of the need to strengthen food and entertainment to create an endless consumption pattern of electricity shopping, making the mainland's catering and entertainment performance grow significantly since the year before last.

As for the domestic market, Huang Qingwen, chairman of Pacific SOGO, said that in the first quarter of this year, Taiwan will take the lead in introducing the Japanese SOGO brand to expand its own counters, in addition to separating the other department stores from the same trade, and is more conducive to counterattack the online shopping market.

Wu Xin Yang, executive vice president of Shing Kong San Yue, believes that the price war for the online shopping of e-commerce will only stimulate consumers to come to the museum consumption by dining and cultural activities.

The industry emphasized that the main consumer group of Taiwan department store is 35~55 years old, of which Taiwan is over 50 years old. consumption People will use online shopping for a small number, and most will still go to the library to consume. Therefore, the department stores attract young young men and women to the department store, shopping center experience, eating and drinking, watching movies and watching drama, etc., which are all one of the strategies to deal with the impact of online shopping, and also make the department store in Taiwan less affected by the electricity supplier.