Luxury Has Come To Be Armed With High Technology.

< p > the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank". < /p >
< p > high technology is changing all industries. It has always flaunted the luxury of traditional, retro, manual, cultural licensing, and also to the high technology armed time. < /p >
"P" brings up the digital transformation of luxury goods. Everyone in the industry will set thumbs up for Bob Li, and this series of digital changes will revitalize the old British brand. But this is just the beginning. In the commercial value chain of luxury goods entering China, the first thing is to make brand agents to make some people earn money, then there are commercial real estate development and e-commerce supply chain management. The new round of business opportunities may be on the high-tech transformation. < /p >
In the flagship store in London, "P", when customers take a piece of merchandise near the screen in the public area or fitting room of the store, they can immediately see the information of the process, the model display and so on. And when the customer tries on the dress, the dressing mirror will instantly become "T stage show big screen", showing the model's footage on the fashion week. < /p >
Less than P, however, the high-tech fitting room was only found in individual flagship stores of Boboli, and its appearance immediately won the favor of consumers. < /p >
< p > in fact, almost all customers try to see their a target= "_blank" href= "http://www.91se91.com/" > dress > /a "in a fitting way when they are trying on clothes. Whether they are decent and beautiful, and a pair of ordinary dressing mirror can not meet the needs of customers, especially when buying luxury brand clothing, consumers will be more careful and pay more attention to the wearing effect of different angles. < /p >
P technology is no longer a problem. For example, the HMI solution developer Synaptics has recently launched a series of human-machine dialogue solutions. When fingers are placed on the touch panel, different functions can be achieved through simple movements such as pressing, sliding, and combining different fingers. According to the company's CEO Rick Bergman, these new technologies are widely used in many smart phones and notebook computers, and seek more applications in the automotive dashboards and wearable devices. < /p >
< p > although CEO Rick Bergman emphasizes that they will focus on the development of notebook computers, smart phones and other fields, the new commercial value of these new technologies for the surrounding industry seems to have been smelled. < /p >
< p > take the multi-media dressing mirror in the fitting room as an example. It seems that it is not difficult to realize the technology, and new technology is bringing new beauty. For example, the customer of the fitting test rotates the wrist to the touch board of the mirror. The mirror can clearly show the back effect of the dress, without turning around and looking back, and it can simulate different occasions and match different packages and accessories. < /p >
< p > the boundary between luxury and fashion is becoming more and more blurred, and this practical, novel and interesting technology is being chased by young people and brings great business opportunities. The wealth and Quality Research Institute's China luxury report 2013 shows that 2013 of the top 30 luxury goods stores in mainland China have opened 1390 stores. With the intensification of urbanization in China, commercial developers in the three or four tier cities are trying every means to introduce luxury brands, and many luxury brands have also planned to move to the lower tier cities, and the pace of brand opening is continuing. < /p >
< p > China's luxury consumers have been complaining that the service level and goods style of the domestic luxury goods industry are not as good as foreign countries, the price is much higher than that of foreign countries, and the consumers' origin worship complex makes the sales of luxury goods in China in a depressed state. And through high-tech means, the traditional retail industry is clothed in new technology and will attract the attention of many new consumers. At present, there are dozens of single brands in China stores, and Shanghai, Beijing and Shenyang are the "concentration areas" of the three fashion luxury stores. If these stores take the lead in completing the transformation of digitalization, the commercial value can not be underestimated. < /p >
< p > the current situation of the industry is that technology can be fully realized and the market demand is huge. However, what is lacking is the service provider integrating demand with technology. This is exactly the new business opportunity of < a href= "http://www.91se91.com/news/index_h.asp" > luxury goods industry < /a >. < /p >