Home Textile Signals Show Good Expectations In The Second Half

< p > from May, the "a href=" http://www.91se91.com/news/index_c.asp > Home Textile Industry < /a > became lively and boiling, and the curtain of the world cup belonging to the home textile brand was gradually pulled away.

However, unlike the 4 years' Soccer World Cup, the "World Cup" event of the home textile industry is two times a year, that is, the spring and summer new product ordering, autumn and winter new product orders will be held once a year.

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< p > for the home textile industry, the autumn and winter new product orders from May will be "seesaw warfare" which will last until June and July.

Today, in mid June, this "seesaw war" has been more than half, from the brand's "record", this year's home textile industry will usher in a "warm winter."

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< p > < strong > the new product is evenly divided > /strong > /p >

< p > for the new product order, the product is the protagonist and the main event of the whole activity.

Judging from the brand that has held a new product conference, this autumn and winter home textile product is innovative in design, and there are many innovative and creative elements.

Some home textile giants such as Luo Lai, Fu Anna, Sha shark, Meng Jie, Kasen, mercury, Bo Yang and so on, can be equally divided and equal to the design of new products.

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Less than p ago, the theme of "let time shine like a dream" is the prelude to the 2014 autumn and winter new product ordering conference.

Roley, chairman of the home textile company of Xue Weicheng, said that this theme runs through the six major products of Roley. Among them, the "elegant series", which is deeply loved by women, combines the crystal with lace with the oil painting. It shows the time of elegance in the flower themed oil painting. "Fashion series" fully uses the decorative art of Art Deco. Its design and color reflect the pioneering spirit of the industrial design period, taking into account the personality and modernity. The wedding bed product is the sweetest series of new products, and this season's gorgeous design can be unforgettable forever.

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< p > in the autumn and winter home textile products, wedding products are usually set up as important exhibition links for their special consumption needs and market needs.

This season, fuanna also launched the "wonderful wedding" autumn and winter series to reflect the beauty and romance of the brand wedding series.

According to the person in charge, "compared to previous years, this year's wedding bed design is richer and varied. < a target=" _blank "href=" http://www.91se91.com/ "> designer" /a "keeps the traditional peony, dragon and Phoenix and other elements, and adopts the fashionable jewelry elements and the European Court curly patterns, highlighting the elegant and gentle atmosphere of the products, which is in line with the aesthetic needs of the urban crowd's fashion and internationalization.

In terms of color utilization, fuanna's new wedding products keep pace with the international trend. Apart from traditional red, fashionable colors such as bright red and orange are used to bring new visual experience to consumers in the same wedding bed market.

In addition, Fu Anna's designer also expressed the understanding of love and marriage, making every product a beautiful picture, telling a beautiful love story.

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< p > slightly different from fuanna's "storytelling" idea. The new autumn and winter new products of Bo Yang home textile company continue to extend the "modern freehand brushwork" style, focus on cooperation with designers in the fashion design field, shine the "masters" products of "big masters", and combine with European cultural decoration, 2014 autumn and winter fashion colors, and the colorful flowery series products depicted by freehand brushwork art, unique brand characteristics of Bo Yang home textile.

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< p > < strong > > no competition. "/strong > < /p >

< p > in the past, the input of home textile brand in the new product order meeting was "great".

Movie stars, models, show, singing and dancing performances, spot raffle...

All kinds of luxurious and innovative links are staged in turn. So expensive and costly new orders will be held two times a year.

But for the brand, this kind of money, though painful, is also willing, because it needs to be "ostentation". It seems that there is a temporary "no matter how the product is," first of all, to override the "lofty aspiration" of other competitors in the momentum.

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Less than P, however, this year's "luxury banquet" of home textile brands has generally shrunk, instead of providing more product shows, preferential policies, joining training and expert lectures for franchisees.

The home textile brand no longer pays attention to the "tall and tall" in the form of order, but is more "grounded" on the content, giving back funds to the franchisee in a more practical way.

Such as Shakespeare home textile held this autumn and winter new products conference and order meeting will show a new change, in the light of the principle of practicality and form supplemented, the new product conference changed the form of grand scenes and model shows, and changed to the scene projection to introduce the design concept and product drawings.

In addition, the order also specially added a terminal management training, hired the retail industry training expert Liu Zitao teacher to give "cat tail management" course, the training content is novel, the form is changeable, the image terminal regards the cat tail, but the cat tail simultaneously also represents the fast, the flexible response mechanism and the final start thinking mode, enables the franchisee to study in the interesting, the interactive positive teaching atmosphere, how to carry out the landing in the terminal, enhance the joint sales rate and enhance the sales structure, has found the substitution pattern which answers the general situation of 6 kinds of sales speech, as well as simple and easy to understand, may break through the sales difficult situation the method.

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< p > the franchisees have given affirmation and support to the new changes in the brand order meeting.

An agent from Jiangsu, a home textile company, said: "what agents need most is the effective support of the brand, especially the support of preferential policies.

Ordering itself is a coexistence of risks and opportunities.

Whether the future products sell well depends on the same period sales data, their own experience and vision.

We certainly hope that the risk is the lowest, which depends on the brand providing good products, providing different support and operation guidance for different markets.

It doesn't matter whether the stars are present or whether there are lucky draw links. They are just a form that can make people happy and add to the brand cohesion. But the relationship with the actual order is not very close. The quantity of the order depends on the strength of the brand itself.

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"P > mercury home textile Beijing franchisee agrees." what the franchisee needs most is the preferential policies and the learning opportunities offered by the brand. After all, how well a store sells or depends on its own business.

The order of franchisees is also a learning process. If the relevant personnel of the brand are going to read the product, it will be meaningless to read it. It is not as good as we can see. But if we can analyze the advantages and selling points of the products vividly and carefully, we will learn useful marketing knowledge.

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< p > < strong > good expectation in the second half of the year < /strong > < /p >

< p > for the home textile brand, constantly developing new products and meticulously arranging the order meeting are only for one purpose, that is, increase the order amount, prepare for the brand's next sales and lay a solid foundation.

Nowadays, the order period of the home textile industry is more than half. The feedback from the home textile giant shows that they are quite satisfied with the results of the order.

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< p > a few days ago, the official of Luo Lai home textile said that the 2014 autumn and winter ordering of several brands such as Luo Lai children, Jia Jia and Shang Ma Ke of the company were all over, and the order volume increased year by year.

The order volume of the main brand Luo Lai autumn winter is also better than that of the same period last year. The company has entered a slow recovery stage, and the overall trend is good.

After the end of the autumn and winter ordering, fuanna's home textile also said that, in general, the order volume was slightly warmer than the first half of the year, with orders exceeding 950 million yuan, an increase of 15% over the same period.

However, specific revenue growth depends on order execution.

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"P" and "WeChat gate" troubled by the dream of home textiles, said the autumn and winter orders will not be affected by the incident, the order is quite gratifying.

At the same time, at the order meeting, Meng Jie home textile also set up a distributor worth nearly $10 million in prizes to award outstanding sales. 12 Mercedes Benz cars were used to reward distributors who had excellent sales performance last year.

Some people in the industry say that although Luo Lai and Fu Anna also have the way to reward dealers, they are obviously not as generous as Meng Jie.

It is reported that Luo Lai for quality dealers, there will be a return policy, and provide some training support.

As for fuanna, the incentive policy for high quality franchisees is generally rewarding cash to offset the payment, but the reward amount is generally only 30~50 million yuan.

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< p > although autumn and winter a href= "http://www.91se91.com/news/index_s.asp" > home textile products < /a > has not yet officially entered the sales season, the market sales situation is also unknown, but judging from the "signal" issued by the brand autumn winter ordering club, the next winter of the home textile industry is not too cold.

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