Domestic Men's Wear Quarterly Decline Generally 20%~50%

Recently, the Spanish fast fashion giant Inditex group, which owns Zara, Massimo Dutti and Pull & Bear, announced a 11% increase in the first quarter of this year. In the first 3 months of this year, the group's brands added 53 stores in 26 regions of the world.

Coincidentally, sales figures released in May, released on H&M11, show that total sales of tax in May accounted for a strong 19% growth in local currency, far exceeding analysts' expectations of 12%, the biggest increase since last November.

　　 Fast fashion Increase in performance and price increase

According to market sources, Japan's fast retailing company announced that the price of its main brand UNIQLO will rise by around 5% after the summer, due to rising raw material prices and the depreciation of the yen.

The second quarter results of XXX group show that the combined second quarter gross performance from September 1, 2013 to February 28, 2014 showed a net sales of 764 billion 300 million yen, an increase of 24.3% over the same period last year, but its net income decreased by 1.4% over the same period last year. In fact, the overseas performance of UNIQLO increased significantly.

　　 Local brand performance is lower than expected.

"Many domestic clothing brands are still under great pressure." Shenyin Wanguo analysts pointed out that Textile and garment industry This year's quarterly performance is generally lower than expected.

Data show that Men's wear industry A quarterly general decline of 20%~50%, of which seven wolf [0.80% Fund Research Report fell 40%, nine Mu Wang [0.55% Funds Research Report fell 24%, reported bird [1.21% Fund Research Report] a slight increase of 6%, card slave road [0.42% Funds Research Report] fell 48%. The analysis shows that the retail terminal continues to be weak, and the sales mode based on franchising is in urgent need of transformation.

According to the data collected by China industry research network, Boston reduced 503 stores in the first half of fiscal year 2013, and the number of stores in the first half of 2013 decreased by 152, and the six major domestic sports brands including China trends, 31st, Anta, PEAK, XTEP, Lining and so on, totaled 2249 stores in the first half of the year. According to the earnings reports of the major listed clothing brands, a quarterly performance in 2014 was generally lower than expected.

　　 Industry view: excessive prices affect purchasing power.

Industry told reporters that the current clothing industry oversupply, directly affecting consumer spending power is clothing terminal price rather than cost. According to the data released by the National Bureau of statistics in May, the price of clothing rose by 2.5% over the same period last year. "Excessive clothing prices are bound to affect the purchasing power of consumers, which is why consumers are frequently fighting for online shopping sites to scour goods." The above said that businesses can use the online display and offline services to achieve a win-win situation.