2008 Sighs The Way Of Chinese Clothing Development

It's a year of review and inventory.

At the end of the moment, it is discovered that there is no bright and clear tone of black and white in the past. The sky of this year is so cloudy and uncertain, too much joy and great sadness, which stirred my sensitive heart between the ups and downs and variations.

It was just the desk calendar on the desk that appeared to be unusually cool. It quietly rolled over one page after another.

I remember when I was in the 5 / 12 Wenchuan earthquake, I sat in front of the TV with my family every day, my eyes were red, I had my job, but I could not swallow it for a long time.

At that time, I also looked at the desk calendar on the desk every day, and lamented the time's determination and gold.

For the first time, they are directly related to the proposition of "not born or dead", so that we can understand the meaning of life and the selfless love of love in a slightly cruel way.

The natural mission, let us focus on the textile and garment enterprises in the industry in the earthquake every move - they are hit by many heavy enterprises, but they actively help themselves, to restore the vigor and attitude and ability to admire; I have to mention that there are always so many meaningful, without looking back to help the enterprises, these day of the brisk brand enterprises, they will be a large number of checks and boxes of clothing to the wind and fire pported to the land of tears, and in an interview, a simple "this is the right", let us hold the phone receiver's hands for a long time do not want to put down. Almost at the very first time, the editorial staff wearing self-made little white flowers organized a series of reports on earthquake relief work.

It seems that it has become an instinct to tell. I wrote such a sentence late at night, even though these words failed to appear in the end.

Who can move and deserve to show off?

And the news itself, it will no longer capture the tears of the audience as its booty, it can not be closed for 24 hours, it must be because of the heavy land that has been deeply emotional.

Indeed, as industry media people, we have been trying to abandon the sense of powerlessness that can not be rushed to the disaster scene.

Perhaps, at this time, we can truly, sincerely and kindly convey the most positive actions in the industry, the most genuine wishes, and the deepest responsibility, which is our real good and the value of existence.

It's not just earthquakes.

In 2008, this year really gave us too much emotional fluctuation in the past one or two months, "financial tsunami", "inflection point", "crossroads", "shuffle", "pformation"...

All kinds of words that are full of variables and struggles have widened their eyes in some story versions of large and medium sized enterprises of textile and clothing, and have been struggling to find the first cry after labor pains.

As industrial media people, we are once again in the whirlpool of the times, and such emotions become so strong that we want to be witnesses of miracles rather than tragic listeners.

But the evolution of the times is like this. Its footsteps must be played by those notes that are sad and happy.

Or last month, I called a former interviewee's phone, which is a OEM processing company in Guangdong. The boss is very generous and belongs to the type of a glass of wine.

But this time, when I was trying to ask him whether he was affected by the financial turmoil, his evasive words gave me some unlucky doubts, and indeed, once again, he was trapped in the mire of the capital chain.

Once again, I gazed at the desk calendar on the desk, but I was still staring at me a year ago. He pointed to the tall and clean building opposite to him. "Look, we will buy the building next year, and I will invite you to drink in the new office."

Today, labor costs rise, exchange rate risks, turbulent external financial environment...

The superposition of multiple risk factors eventually forced him to abandon his promise of that year, and his friends became a real case of many changes.

At this time, as industry media people, what can we do?

Is it sad to work with enterprises?

This may make us look closer to them, but it is not enough to feel the pain of empathy, but we must not be the Savior, but we must try to invite the most professional doctors to give our enterprises the most effective prescriptions.

First, in the presence of multiple factors, are there still excellent enterprises with strong immunity? Is there any objective difference between the two poles?

It should be noted that although most enterprises have encountered difficulties, we still have 1/3 enterprises to maintain better development.

In the 1~8 months of this year, the sales of industry 1/3 increased by 24%, profits increased by 33%, the average profit rate was 8.3%, 7% of the enterprises (3198 households) grew 27%, profits increased by 52%, and the average profit rate reached 15.4%.

Du Yuzhou, President of China Textile Industry Association, gave the data that was so loud and clear.

This shows that there must be some examples of strength for reference.

Second, their immunity lies in their "normality". We can see that these enterprises are very willing to treat themselves as living beings. They know how to strengthen their health, never hide their fears, and slight slight illness. They will know the right remedy: product research and development is improving, the value of the brand culture is being excavated, the marketing techniques are being introduced, the rational channels of the terminal channels are put into practice, and the continuous training of the personnel team......

All kinds of proper supplements and supplements made them clown in the ordinary days, so that when the hurricane came, they were somewhat relaxed.

Third, should we return to the knowledge of "common sense"?

In fact, the financial crisis is correcting such a common sense. Before we pay the fruits of labor, we can enjoy the fruits of labor first. Is this a healthy logic?

The same "common sense" lies in the 07 years of fanatical worship of those garish business models.

At this point, we do not want to talk about the innovation of the business model, just want to say it in a rational way. Only when we really "profit" and get "profit", can this "business mode" be recognized as a "profit model" by the consumer value.

Otherwise, it is just a train of thought containing innovative elements, which can be put on the desk of scholars, but it can not be written in the textbooks of business schools to mislead people.

Similarly, for the operation of Chinese textile and garment enterprises, "profitability" is the basic guarantee for the existence of an enterprise. In addition, any "reputation" and "fame" are just flashy things.

When he is about to set aside his pen, he suddenly finds himself a typical "Pisces". The perceptual and progressive rationality of the beginning makes himself an absolute contradiction complex. Or, this is also a direct reason for my gratitude to my profession: I can be sentimental or rational, and this industry reflects different aspects in different contexts. It really makes people fascinate and can not stop.

The ups and downs of emotion, as my account of the past year, I have incorporated my sadness and joy into its core, and the beautiful industry that has been floating around has also given me a deep emotional experience. In this sense, I am satisfied as an industrial media person.

Yang Jing: editor in charge