Interpretation Of How UNIQLO Makes Consumers The Leading Role Of Brand Activities

< p > recently, the "a href=" http://www.91se91.com/news/ "UNIQLO" /a > 30th anniversary brand activities began to thrive on the Internet.

The theme of "thank you for enjoying your life" is in full swing at the national UNIQLO store.

In addition to consistently giving back product discounts and souvenirs to consumers, how to let consumers actively participate in brand activities, take the initiative to experience the sharing and dissemination of brand spirit and guide consumers to stores, should be the main thrust of activities.

How to make consumers enjoy the whole activity and touch the minds of consumers in activities is the preheating and brewing process of tactics.

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< p > < strong > see micro-blog how to thank? Attract attention search information < /strong > /p >

In the early days of the campaign, the first bomb was launched on the official micro-blog of the social channel, which combined the history of UNIQLO with the social events at the same time. In the course of the review, it triggered a collective emotional resonance. P

For example, in June 9th, micro-blog combined the opening of the Shanghai global flagship store in 2013 with the success of the lunar new moon Chang'e three, and posted posters of digital plus images, which naturally introduced the brand history into the emotional process of consumers.

Preheat second bombs, create "thank you", promote virus videos on the official website from social media, and reveal the close relationship between UNIQLO products in all kinds of life scenes and all people through the little stories in daily life (Lifewears service life), and express the theme of "enjoy my life with me".

So as to stimulate the user's inner gratitude, and enhance the user's sense of participation in the gratitude of UNIQLO 30th anniversary, so as to achieve the purpose of enjoying the dissemination.

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< p > < strong > see a href= "http://www.91se91.com/news/" > WeChat < /a > how to enjoy it? Produce related experience Interaction < /strong > /p >

< p > in an interesting and funny experience, there is correlation and interaction.

UGC activities through social channels trigger topics and spread through fans.

On the WeChat platform, UNIQLO launched the PK campaign of "global competition", attracting users to imitate the UNIQLO shop broadcasters in dialect, broadcast 30th anniversary messages, generate voice shop assistants, and trigger viral pmission in the circle of friends.

Insert KOL and select excellent works for official recommendation.

All kinds of exciting TVB, news, The Smurfs, Conan...

Waiting for the template body, we can not only stimulate users' enthusiasm for participation and upload, but also guide online activities users into the store through gifts to facilitate offline sales.

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< p > < strong > see a href= "http://www.91se91.com/news/" > shop /a /a > how to guide Call action to create action < /strong > /p >

< p > look at the offline stores, the preview and promotional editions of shop front poster, and add two-dimensional code to the poster of the shop. After the customer scan, you can see the online sharing of grateful stories, notebook gifts, cash receipts, the broadcast of the best works in the shop, the LED screen of the outdoor subway, and some shop property advertisements.

Online users introduce offline stores to activities, and store customers are guided by the store to enter the online story. During the interaction, UNIQLO 30th anniversary offers thanks to the experience and purchase.

This is the marketing of UNIQLO, and consumers are the real protagonists! < /p >

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