Order Outflow Haining Leather City Is "Cool".

Haining is out of season. Leatherwear The city is now the quietest corner of the whole city. This silence has been going on for several months and will continue. Most of the most luxurious and luxurious brand fur shops are locked up in most stores, and the 6 - digit mink fur is hung on the model alone.

The shop that still sticks to it has to face cold and bored. Even ordinary fur and leather, which sell more widely. shoes It is also seen everywhere in the bag area.

What is worrying is that this kind of cold and cheerless business is not only a cycle of sales, but also an industry that combines import and export, pollution and high-end gifts.

　　 Desolate

At 7:40 on the morning of June 10th, the leather city of Haining was not open yet. At the closed door, the store transfer and the transfer of factory information were posted together. Dozens of shopkeeper had waited outside the door, waiting for the iron gate to rise slowly, then immediately entered the mall, opened the shop, arranged the shop, and began to open business.

Today, there are still a few of these active salesmen, most of whom are late, because for them, the opening hours in such a season seem to have no impact on business. One shop assistant said.

On the first floor of the A seat, the handbag leather hall, "men's bag each 150 yuan, declined to counteroffer", "women's bag special sale, 100 yuan one" note almost appeared in every shop. At 10 a.m., the leather bag just sold the first bag in a day, 100 yuan.

"There is no business and no profit. Selling money is not enough even for manual wages. It is a loss to open the door every day." Miss Li, the young lady of the leather goods, is full of helplessness. As the "accessories" of leather, there are no seasonal leather bags and leather shoes that have to be affected by the leather clothing sales cycle.

As a matter of fact, the whole hall is empty. Once a customer expresses his willingness to shop, the store will start selling enthusiastically and enthusiastically, and take the initiative to reduce the price and try to sell more products.

"Business was normal last year. It was a good time for the Chinese new year, and it soon failed. This is the case in the past two years, especially in the off-season. Miss Li said.

The long off-season is also a problem for men and women. In the two ordinary leather goods sales area, the clerks sat idly at the counter, and when they saw someone coming in, they stood up and took up two sentences. Only when a group of guests or a northeastern accent passes by, will the shop assistants rush up to the outside of the shop just like chicken blood.

"The customers of the regiment are usually very handy and do not care about the price. There used to be such a group. Many people buy a lot of them on one person. " A salesperson said. But today, such a "shopping group" is hard to find.

In the brand area, even the top brands of Haining leather city have to be temporarily closed to avoid "cold winter". Nearly half of the shops on the "European Street" and "Paris road" are closed to customers. Among them, the famous shops such as Sheng Dun, Dino and Hetai are also located. The entire D seat fur square, the 4 layer of the brand area is almost completely closed, a shop that is still sticking to it, and the boss says it has not opened for half a month.

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　　 Fur Winter

Business is not clear from the beginning of the warmer weather.

In the first few days of the Spring Festival, the Haining leather city is almost full of customers every day, and more than 80% of the shops remain open. "The market is closed throughout the year, and is also open as usual during the Spring Festival." A shopkeeper said. For the leather city which has been left behind in the second half of last year, the Spring Festival, as the peak period of traditional leather sales, must seize the good opportunity.

"The annual rent of our shop will be earned by the Spring Festival. If the sales are good during the Spring Festival, then the annual rent will be on the way." The owner said.

But even the local taxi drivers who don't wear fur know that "a factory store is worth several thousand yuan less than a leather city, and there is quality assurance. Unlike leather garments that are pulled from Guangdong many times, the quality is not guaranteed." This seems to be one of the reasons for the cold business of leather cities in the past two years, but Ye Xudong, a salesperson in the leather city, told the China Times: "many customers come to Haining directly to the factory and do not come here at all. In fact, it's all the same. We also get the goods directly from factories. "

In recent years, it has become a new consumption habit to shop directly at various factory shops in Haining.

Zhejiang regional brand Zhejiang Nuo Clothes & Accessories Xiao Zhang, a salesperson of the company, remembers that during the Chinese New Year in 2013, the factory store just opened the door and instantly entered more than 200 customers. "All of them are full of people. They can't even take care of them, even for customers. clothes The order must be kept shouting "borrowed and borrowed" to squeeze past. One person can drive dozens of Zhang Danzi in the morning, just like leather clothes do not grab money.

But then the same scene never happened again. Now, an empty factory shop usually does not even open the lights. Only when the customers come to the door, the salesperson rushing from the lounge to start the reception.

Zhu Weixiang, general manager of another regional famous brand Zhejiang Snow Leopard Dress Co., Ltd., found that over the past year, the sales of high priced leather goods have been declining, and the share of sales has dropped from 30% to 15%, while the sales of leather goods at medium and low prices have increased.

According to "China Haining leather index" information system monitoring, the total price index for the fourth week of May 2014 was closed at 111.65 points, down 0.43 points, a decrease of 0.38%, and a slight decrease in the index. clothing The class price index fell 3.89 points, a decrease of 3.44%. Because of the slack business, some shops choose to decorate in off-season.

Wu Luming, executive vice president of Haining leather clothing trade association, seems to be influenced by factors such as rising production costs and appreciation of the RMB exchange rate. Haining's cost advantage is becoming less obvious.

"In recent years, the price of raw materials has been rising, the cost of labor and rent has increased, but the market price of leather garments has changed little. Most of them are still up to 2000 yuan. The pressure of cost has increased the pressure of enterprises." Wu Luming said.

It is important that orders are also decreasing. China is the largest leather manufacturing country in the world, and the export of leather products has been ranked first in light industry for many years. But because of the impact of cost, foreign customers are transferring to low-cost countries like India. In China, sales are far worse than before because of the economic situation.

In addition, environmental pressure has also become the Damour sword of this industry.

The effluent standard for water pollutants in tanning and fur processing industry, implemented in March 1, 2014, has clearly stipulated the limits of water pollution discharge, monitoring and environmental impact assessment, and environmental protection facilities design for tanning and fur processing industries. Some experts believe that the standard is the most stringent standard in the history of leather making and fur processing industry, and is of great significance for China to strengthen the control of heavy metals and other toxic and harmful pollutants.