Nike Enters Brazil Market Through The World Cup, Signing Neymar To Attract Young People

< p > it is reported that Nike (Nike) plans to strengthen its business in Brazil.

In order to match the football World Cup, Nike has opened a special shop selling football products in Brazil, in addition to setting up Sports Limited exhibitions such as a target= "_blank" href= "http://www.91se91.com/", shoes less than /a and sportswear.

Brazil is planned to be the third largest market after North America and China.

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Trevor Edwards, President of Nike P, said in an interview with Japanese media in Brazil recently that "Brazil has a population of about 200 million and has a high enthusiasm for sports" in Trevor.

In the future, it is expected to become the third largest market after North America and China.

It is said that sales in Brazil now account for the fifth place in the world in terms of sales in all parts of Nike.

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< p > it is reported that Nike put forward the sales target of 36 billion US dollars in the 2016 fiscal year (up to May 2017), which increased by 40% over the 2012 fiscal year.

Striving for a 2 digit annual growth rate in emerging markets, the strategy of Brazil a href= "http://www.91se91.com/news/index_s.asp" > market < /a will become the key.

But in the 2012 fiscal year, Nike's sales in Japan fell 5%, down to 791 million US dollars.

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With the P World Cup, Nike opened the first store in Brazil to sell football related products for the first time.

Indoor football matches and music festivals will be held for 1 months to attract young people.

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In the world cup, Nike provides official uniforms to a total of 10 countries, including the Brazil national team, providing the most historical number, more than 8 countries from Germany's Adidas (P) and 9 of Germany's Adidas (Puma).

Nike has signed an advertising contract with Neymar, the core player of the Brazil national team.

Edwards is full of anticipation of this advertising effect. "Neymar has introduced the daily life through the photo sharing website. It has become the young people's < a href=" http://www.91se91.com/news/index_h.asp > idol /a, and its lifestyle is also concerned. "

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