Seize The Opportunity Of "Fruit Brother" Marketing Monthly Income 40 Thousand

At 19:30 on December 2nd, accompanied by the squeaky sound of the invoice printer, Xu Yi and his companions rode back and forth in the 150 square meter rental room, sorting out fruits, snacks, earphones and other commodities skillfully from the ground cartons, bagging and placing shopping tickets.

This is College student On the eighty-ninth day of the fruit shop opened by Xu Yi, customers can receive free door-to-door service through placing orders.

The reporter interviewed found that similar marketing platform has become the new favorite of college students in the major universities, and the contention of the campus market is very likely to happen.

　 Seize the opportunity: "fruit brother" monthly 40 thousand

In the past 3 months, Xu Yi and his fruit and fruit shop "excellent fresh fruit Ni" have been popular with him. "One day turnover is about 1500 yuan, and the monthly income is 4 yuan." To this end, Xu Yi was also given the nickname "fruit brother".

As an economics major, Xu Yi's inspiration for this venture comes from his accidental experience of sending breakfast for his girlfriend. "There are 17 thousand students and more than 6000 girls." Xu Yi stressed that girls should eat fruit every day. If the consumption of each girl student is 50 yuan per month, it will make a lot of money to sell fruit. The popularity of CAI in college students made him see the potential of the market around him.

In September 5th, Xu Yi's free public account "excellent fresh fruit" was officially launched. But at the beginning of the opening ceremony, the business of "excellent fresh fruit" was not good enough to do.

" Marketing Increasing the attention of fans is the key! "So Xu Yi and his classmates began to" sweep the floor ": he sent out the market leaflets and advertising books to the dormitory, cafeteria and teaching building of the school. He also used the 10 minute break to show the videos of the" excellent fresh fruit "videos in every classroom by the professional shooting team. He even opened a high price of" paying attention to one dollar "and launched a publicity campaign with his classmates and friends. For the dormitory buildings and teaching buildings with fewer orders, they continue to carry out the second and third rounds of publicity. Under the powerful offensive of "sweeping down" publicity, after 3 months of opening, the fans of "excellent fresh fruit" have reached 4920 people.

Of course, Xu Yi, who is already well versed in the shopping mall, knows that customers are their own teachers and classmates, and can not do "one hammer deal" - cheap and good service is the right way. According to the students' personality needs, "excellent fresh fruit Ni", from time to time, introduces the "postgraduate entrance examination (bar) package", "lovers package" and "local tyrant package" which are composed of honey pomelo, banana, apple and kumquat.

Platform dispute: from war to war

Xu Yi and his "excellent fresh fruit" fire, the reporter noted that this entrepreneurial trend has spread in various universities, and even some students who are engaged in Internet business have begun to fight for the platform.

Wei Qin is one example. Wei Qin is a senior student majoring in broadcasting and broadcasting. She registered her personal online shop two years ago - "soft", the main dress, jewelry and bags. Although the goods are a collection of products, but because there is no credit rating, the establishment of her shop has quickly flooded thousands of sellers. She is also trying to plan to promote online stores, but in the face of huge users, Wei Qin has a lot of publicity leaflets. After implementing the campus marketing, Wei Qin's business is booming.

Li Jiao, a jewel and material technology major, is also faced with the same confusion as Wei Qin. Her jewelry store, named "Tiu Mu", has been on the fence for several days, and there are no orders yet. Li Jiao still has a vivid memory. "When I was in front of the computer, I stared at it for a whole day, hoping that" Ding "could be heard in a moment. Li Jiao is already making plans to prepare for the sale of the platform.

Director of Electronic Commerce Department of the school of information technology has been studying the mode of electronic commerce. In his view, the confusion Wei Qin and Li Jiao face is not a case among college students. He believes that the test of water for college students is the two test. On the one hand, according to statistics, as of December 2012, the number of private online stores reached 1365, "the low threshold of online stores has attracted a surge of sellers. The increase in the number of sellers has increased the cost and difficulty of personal store promotion, and intensified competition. On the other hand, faced with the huge number of users, it is difficult for university students to conduct accurate audience positioning and unable to accurately deliver goods according to the market.

"Entrepreneurship is an Internet marketing, while entrepreneurial entrepreneurship belongs to mobile internet marketing, which is extended by mobile terminals." According to the introduction, compared with traditional Internet marketing, mobile internet marketing is obviously more convenient. At the same time, the marketing scope of the platform is only a group nearby, so the marketing scope is smaller, the exposure rate of the shop is increased, and the promotion cost is reduced. "College Students' marketing is mainly aimed at college students, with a clear positioning of the audience. It can be put into the market at any time according to the needs of college students. The accuracy rate is very high. Moreover, the positioning of the students is a social tool. Information is transmitted through the viral transmission of social tools, which is more acceptable to the students of the same age, and the information dissemination is deep and the rate of arrival is high."

He said that nowadays, the hot marketing platform for college students is the high exposure rate, high accuracy rate and high arrival rate.

Marketing: platform to mature

Today, Xu Yi has expanded its business to snacks, cosmetics, electronic digital, and so on, and actively introduced businesses to enter, spicy, milk tea, duck neck and other shops began to appear on the front page of "excellent fresh fruit". Customers can get the discount and door-to-door service through the purchase of "excellent fresh fruit" order, and "excellent fresh fruit" gets a sales commission. At present, the number of shops has reached 5.

However, in December, in the face of the entrepreneurial boom, "excellent fresh fruit", as the largest marketing platform to cover the school, has been the first to feel the competitive pressure from its competitors. More recently, the new platform was directed at "excellent fresh fruit", and Xu Yi seized the market. Some even counterfeited the "excellent fresh fruit" account.

"There are more than 10 existing entrepreneurial projects." Zhu Yankong, vice president of the Institute of innovation and entrepreneurship education, introduces these projects, which are mainly divided into student personal marketing platform, marketing service platform to attract businesses, service platform for providing information and information, and marketing platform for cooperation with enterprises.

Similar market has made these campus entrepreneurs face fierce competition in this venture. The teacher believes that the key to success is to win the fans and seize the near market. He said: "these entrepreneurs should first do a good job of audience positioning, avoid duplication, according to the college students' consumption habits and consumer psychology to determine the market, and promptly change the scope of business according to customer needs." At the same time, he pointed out that the third party supervision mechanism, security payment tools, business identity confirmation, transaction credit evaluation, after sales service and so on still need to be improved.

He advises university students. Entrepreneurship When promoting their own platform, they should make efforts to make the platform platform rooted in the campus and win the recognition of university students. In addition to basic propaganda, we should integrate online and offline - not only wired communication but also offline activities, such as sponsoring public activities, organizing public welfare activities, planning offline experience, etc. "If we have the support and Accreditation of the school, it is undoubtedly an effective measure to enhance students' trust," he stressed.