Some Thoughts On E-Commerce In Small And Medium Garment Enterprises

Garment enterprises are facing new opportunities and challenges at the same time, especially in the current economic recession and the sharp decline in trade volume. The first issue of survival is the primary issue for many small and medium-sized garment enterprises.

In the era of Internet economy, the fierce competition between traditional sales methods and sales channels has forced more and more enterprises to seek the way of survival and development to the huge Internet platform.

Especially for small and medium-sized garment enterprises, they do not have the advantages in the traditional sales mode such as brand, capital and channels. They also need to find their own way of development from the new economic carrier of the Internet.

Although e-commerce is a piece of cake that is attractive to small and medium-sized garment enterprises, it is not so good.

First of all, for small and medium-sized garment enterprises, the Internet industry itself and the Internet industry are interlaced like mountains, and their own characteristics determine that the network can not be fully utilized.

At the same time, the construction of e-commerce website must bear a series of problems, such as the cost of construction and development, the cost of publicity, technical renovation and system maintenance, and so on, which will waste time and capital and delay business opportunities for small and medium-sized garment enterprises with weak manpower, financial resources and information technology.

Moreover, if a large number of small and medium-sized garment enterprises adopt the means of building their own stations to take the road of electronic commerce, it will cause great trouble for customers to find and analyze information on the vast Internet and select suitable partners.

So, for many small and medium-sized garment enterprises, what kind of e-commerce path can we achieve the goal of maximizing efficiency?

In my view, the small and medium-sized garment enterprises at this stage can completely build their own E-business on the basis of the industry portal website, and unite with many enterprises. This way, it not only eliminates the pressure of enterprises on capital, manpower and equipment, but also promotes the implementation of modern management mode and improvement of management level.

At the same time, it can also use the credit of the website to enhance its credit and provide credit guarantee for its customers.

In this way, the purpose of consolidating and developing our own market position is achieved through the use of electronic commerce, which saves a lot of energy and material resources of enterprises. This way should be a reasonable way for e-commerce in small and medium-sized garment enterprises at present.

Wang Xiaonan: editor in charge