Amazon Recompiling Electricity Supplier Ecological Chain, Mobile Terminal Regenerates Electricity Supplier

< p > June 19th, the US electronic commerce giant Amazon launched its first mobile phone product, FirePhone, with the 3D function as the selling point, selling for $649.

The expensive phone has been questioned by the industry in today's highly competitive smart phone market.

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< p > in addition, the share price of Amazon, which has always maintained a high market value, has fallen by 23% since 2014.

The daily economic news reporter learned that some analysts said that Amazon's investors may have lost patience with the company's long lost profits in exchange for market share.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > Amazon < /a > founder Jeff Bezos (JeffBezos) introduces that the mobile phone can identify more than 100 million commodities on Amazon. It is not hard to imagine that this may be the new layout of Amazon eco chain.

Insiders pointed out that Amason launched the high priced mobile phone, and continued to "tell stories" to win investors.

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< p > < strong > mobile terminal regenerates electricity supplier < /strong > < /p >

< p > Amazon launched the < a href= "http://www.91se91.com/news/index_c.asp" > FirePhone < /a > has two selling points, dynamic perspective 3D effect and "firefly" technology.

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< < p > > the "dynamic angle" 3D display technology is completed by the 6 cameras equipped with the front and rear Fire phones. Jeff Bezos, the founder of Amazon (JeffBezos), for example, on the map software, can realize the scale and angle change of the 3D map according to the degree of tilt of the phone, so that users can immerse themselves in the scene.

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< p > firefly technology is more important to Amazon. In its demonstration, Bezos showed FirePhone's recognition of books, DVD, two-dimensional code, CD, URL and games. "Firefly has identified more than 100 million commodities on Amazon" at present.

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< p > through Bezos's description, we can imagine that Amazon completes the ecological supplement through mobile phone terminals, feeding its electricity suppliers and big data.

For example, using this mobile phone to search for all kinds of goods, direct users to the Amazon website to purchase related products, and place a key order.

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< p > > for the above a href= "http://www.91se91.com/news/index_c.asp" > 3D < /a > display technology, Sun Yongjie, a senior IT commentator, told reporters that whether the innovation adapts to the characteristics of user use, scenarios, Ecological Applications (such as supporting 3D application and the display of Amazon related products) and substitutability, etc., remains to be tested by the market. The most direct thing is the battery problem that the smart phone has been criticized, and how to solve the 6 cameras. No matter what hardware innovation, we should first talk about practicality, otherwise it is a gimmick.

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< p > at the same time, Sun Yongjie believes that the hardware innovation of smart phones is not the strength of Amazon, and how much innovation value of Amazon smart phone has to be discounted.

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< p > HTC, LG and so on have launched the so-called 3D display smart phones, but they have not gained recognition and success in the market.

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< p > < strong > abandon hardware low price mode < /strong > < /p >.

< p > another highlight of the mobile phone is its high price.

Excluding operator packages, the bare version of the 32GB version FirePhone is priced at $649, while the 64GB version of the bare metal is priced at $749.

With carrier subsidies, the 32GB version FirePhone sells for $199, and the 64GB version is $299, which is no different from iPhone5S and Samsung GalaxyS5.

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P, as we all know, Amazon has been keeping cheap or even losing money on hardware.

Kindle reader and KindleFire tablet are used as the entrance of Amazon products or services to attract users with ultra-low prices, and then develop into Amazon's senior members or make them buy more Amazon products and services, thereby gaining profits.

But this time, Amazon abandoned the previous model.

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< p > to this, Sun Yongjie told reporters that the KindleFire Tablet PC can become the carrier and entrance of Amazon's products and services. It relies on low price. At the same time, when KindleFire was launched in 2011, the market only had a high price of iPad, but today, the market of smart phone market is numerous, and the competition is fierce.

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< p > data show that this year, the average selling price of smart phones is 314 dollars, apple iPhone is the highest 657 dollars, and Android mobile phone is only 254 dollars.

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< p > Sun Yongjie believes that Amazon can sell a lot of mobile phones at a high price and how many users can not attract users. The huge user base is the key to the success of Amazon Kindle mode or commercial value.

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< p > < strong > operating profit margin is only 0.7% < /strong > < /p >.

In the past 8 years, Amazon's share price has risen from $60 to $400, which is 17 times higher than that of IPO in 1997. P

However, the market has begun to address the slowdown in growth and profit margins.

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< p > Amazon reported in the first quarter of 2014 that the company's revenue reached nearly $20 billion, but its operating profit dropped by 19% to 146 million US dollars, with a net profit of only $108 million and a profit margin of 0.7%.

In addition, Amazon expects revenue to be flat in the next quarter, with losses of up to $455 million.

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P, Amazon is often seen as the next company to replace apple in the past few years. But in the first quarter of 2014, Apple Corp had only about 37% profit margin on mobile devices.

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