Children'S Shoes Brand "COOSKIN" Holds 2014 Autumn And Winter New Product Ordering Meeting
< p style= "text-align: left" > June 19th morning, the famous "a href=" http:// "www.91se91.com/news/index_x.asp" > children shoes brand "/a" > "COOSKIN" held the brand development strategy marketing conference and the 2014 autumn and winter new product ordering meeting in the SW Sha Wan Hotel, "a href=" "COOSKIN".
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< p style= "text-align: left > > the theme of the ordering society is" building a dream and embracing the future ". At the meeting, the company reviewed the course of brand development, talked about the future development plan of the company, and signed a cooperation agreement with Jiajia cartoon TV from Guangdong.
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< p style= "text-align: center" > img align= "center" border= "0" alt= "src=" /uploadimages/201406/24/20140624105504179301.jpg "/" < < >.
< p > < strong > signing Jiajia cartoon < /strong > < /p >.
< p > < strong > brand promotion for the first time involved in the TV screen < /strong > /p >
< p > at the site of the order meeting, Mr. Luo, the director of the Jiajia cartoon TV channel director, and the chairman of COOSKIN Shoes Co., Ltd., carried out a brief signing ceremony, marking the formal start of the cooperation between the two sides.
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< p > according to the introduction, Jiajia cartoon belongs to the satellite TV channel of the upper star. It has a wide coverage and has introduced a large number of high-quality cartoon films at home and abroad, which has great influence on children.
The chairman said that the cooperation with Jiajia cartoon cartoon mainly focused on their sincerity and strength, and the ultimate goal of cooperation is to promote the brand and help the terminal operators to gain more benefits.
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< p > < strong > spokesperson Xu Jiao whether to renew the contract remains to be examined < /strong > < /p >.
< p > < strong > explosion red "star two generation" is also under consideration. < /strong > /p >
At P, Xu Jiao, the brand spokesperson, did not show up because of his academic problems.
At present, the contract between Xu Jiao and COOSKIN will expire in February 2015. As for whether to renew the contract, the general manager of COOSKIN shoes and Garments Co., Ltd. believes that it depends on Xu Jiao's work and personal development.
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< p > recently, all kinds of paternity programs on TV are very popular. "A href=" http://www.91se91.com/news/index_h.asp "> daddy goes to < /a >", "daddy comes back" and other programs have high ratings and influence, especially in the program or handsome or cute two generation stars who are popular with audiences. They will also enter COOSKIN's new brand spokesperson in the future.
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< p > < strong > new products go fashionable fashion < /strong > < /p >
< p > < strong > "zero inventory" mode whether it is implemented in the whole country to be determined < /strong > < /p >
< p > according to the general manager of COOSKIN shoes and Garments Co. Ltd., the new products of autumn and winter this year are mainly in fashion, including leather shoes and leather boots, and the styles of products are more abundant.
Since last June, the company has tried out zero inventory mode in Liaoning, Shenyang, Anhui, Jiangxi, Shaanxi and Fujian provinces, and has achieved some results. However, whether the mode will be promoted nationwide this year, the company is continuing to observe and consider.
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< p > with a 30 square meter storefront, zero inventory mode can help agents save at least 50 thousand yuan for distribution costs.
Zero inventory mode is conducive to promoting the company's recovery of funds and improving sales. At the same time, the mode of "settling goods first and settling accounts" greatly reduces the risk of agents.
The general manager of COOSKIN shoes and Garments Co., Ltd. said that this year the company intends to select a densely populated area to operate the system. Whether it is popularized throughout the country is still to be considered and observed.
But before that, the company must first assess the sales capacity and credibility of the agents involved in the system.
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