Korean Youth Love Luxury Goods And Luxury Goods Sales Are In Trouble.

< p style= "text-align: left > > it has been reported that the scale of luxury goods" a href= "http://www.91se91.com/news/index_p.asp > Korea" /a "is about 11 trillion and 500 billion won. After China and Japan, it ranks among the three largest markets in Asia. However, luxury goods enterprises are facing great difficulties in Korea.

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< p > analysis shows that a href= "http://www.91se91.com/news/index_c.asp" > luxury goods < /a > enterprises are facing fierce competition in Korea. At the same time, Korean youths who pursue individuality are more expensive than the expensive luxury brands, but they are more interested in light luxury brands with reasonable prices, but no lack of design.

Once considered a luxury entry level product, Louis Weedon (Louis Vuitton) bag, known as the "3 second package" (which can be seen every 3 seconds), has been left behind in recent days in South Korea. Young people prefer Alexander Wang Alexander Wang, which has a low price and is about 1 million 20 thousand won (6200 yuan).

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< p > the biggest distinction between light luxury brands and luxury brands is the price.

Unlike luxury luxury brands, the luxury brand positioning is generally high-end, and ordinary petty bourgeoisie can afford it.

Compared with the luxury brand, the design is more personalized and will not become a brand of rotten street.

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Song Zhihui, director of Bain consulting, an international market research firm, said that the luxury market in Korea is undergoing tremendous changes. The popularity of luxury brands such as Chanel and Hermes is still high. However, the number of customers who prefer reasonable price, less than a href= "http:// sjfzxm.com/DESIGN/designer/index.asp" and "design sense /a" is increasing.

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Korean young people who are particularly sensitive to fashion trends are no longer willing to buy luxury goods in department stores or specialty stores. Overseas direct purchase or P shopping in Ortles becomes their new choice. This also has a great impact on the luxury industry.

According to data from New World Department Store in Korea, sales of luxury goods shrank from 32% in 2011 to 4% last year, and Lotte Department Store in Korea fell from 21.3% to 7.8% in the same period.

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< p > in fact, the report cards of the major luxury brands in the Korean market are really disappointing.

As of March this year, the sales scale of Burberry (Burberry) in Korea decreased by 5.2% compared with the same period last year, and the operating profit has shrunk by 40%. Christine Dio (Christian Dior) and long (Longchamp) have suffered financial deficits. Mai Baorui (Mulberry) is also on the brink of loss because of the slump in sales.

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Under the influence of P, some luxury goods have quietly begun to withdraw from South Korea. Ferragamo has withdrawn from the Galleria department store in Jiangnan, and Bally has completely withdrawn from the Korean market.

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