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Andrew Chairman Chen Xuegao: I Do This Department Store Self Run.

2014/6/24 10:33:00 35

Andrew Chen Xue Gao Department Store Self Run

in the list of IPO pre disclosure announced recently by the SFC, a department store called Andre Lee is particularly eye-catching.

This Chaohu department store "wonderful" lies in adhering to its own mode for more than 20 years.

We all know that self employment in department stores is an industry problem, but Andrea's merchandise self run ratio is as high as 80%.

reporter visited the company not long ago and got such a group of data: among the major categories of Andre department stores, the proportion of home appliance self operated ratio is 100%, the proportion of self operated small appliances is 80%, the proportion of clothing and gold jewelry and cosmetics is 70%-80%, and the proportion of self employment of leather shoes and knitting products is 100%.

in fact, self employment is not difficult in itself, but it is difficult to insist on self employment and achieve better profitability.

Andre's average retail price is lower than the market price of 10-15%, some even reach 30%, but gross profit is more than 24%, which is higher than the average level of the general merchandise industry in the whole country.

reporter found two pictures in front of Chen Xuegao's desk of Andre department store.

The two group photo is a group photo taken by Chen Xuegao and the manager of the Andre group in the last two months.

the taste of being watched by big brother is not good.

This rather punishing punishment is actually more effective than a fine.

P, formerly known as the Lujiang County Industrial Products Trade Center, was founded in 1984. It is a small state-owned retail enterprise in the county.

In the same year, as an ordinary employee, I walked into this enterprise, and I became indissoluble with it. In the past 30 years, I have been together for 30 years.

In the late 1180s and early 90s, under the impact of the market economy, the state owned retail industry was almost gone.

In 1991, I decided to be the head of the company and become the manager of the company.

In 2002, enterprises were pformed into private enterprises.

In 2012, according to the requirements of listed companies, the stock reform was renamed the Limited by Share Ltd of Andre department store in Anhui.

I have been a representative of Andre Lee for 24 years.

The first 12 years were state-owned enterprises, and the latter 12 years were private enterprises. The annual turnover of the companies ranged from 5 million yuan to 50 million yuan, which took 12 years. From 50 million yuan to 2 billion, it took 12 years.

During this period, I served as the thirteenth deputy governor of the Lujiang people's government, the seventh and 82 vice chairmen of the county CPPCC, and took 14 years in politics while giving consideration to the business.

It is a experience for me. It broadens my horizons, not only accumulates connections, but also understands the overall situation, understands politics, understands people's livelihood, and more importantly, understands how to grasp the development of micro enterprises from the macro perspective, and understands how to identify the direction of enterprise development and grasp the opportunities for development from the party and government's principles and policies.

The 14 years of political experience have also provided important conditions for me and my team and our staff to work together in the right direction and correct thinking, seize the opportunity and seize the opportunity to push forward Andre development.

shoulder shouldering a thousand jin, that is the responsibility; bear ten thousand stones, that is the responsibility.

If we want to accomplish this important task, we must follow our own development direction, development path, strengthen our self-confidence and development characteristics, and give full play to our comparative advantage, so that it can be vividly reflected in the new development practice of Andre.

one is the open self run mode.

The so-called self run mode is that 80% of our shopping malls are directly purchased from the manufacturer, and the 20% is the supplier agent brand.

Our country, including Southeast Asia, is widely used in large-scale business.

The mode of joint operation is that the supplier enters the shopping mall directly, and the shopping mall does not purchase itself, which is equivalent to the "two landlord".

The advantages of self run mode are: first, to ensure the quality of products; two, to reduce intermediate links, to have the pricing power, to have the pricing power, to have the competitive power of the industry; and the three is to group joint purchasing, because the advantage of quantity is that the cost of purchasing will be reduced.

Now the online store has a great impact on the physical store, but the impact of the shop on Andrea is very small, because we are the same as the online shop, are direct procurement, its price advantage, can completely break the online shop myth.

July 2013, the National Symposium on self operation mode of department stores was held in Chaohu, and the seminar on Andrea's self run mode was discussed.

The provincial commerce department and the Ministry of Commerce attached great importance to it. Many experts and scholars at the conference have made a lot of opinions, fully affirmed the self employment mode of Andry, and put forward many constructive suggestions and suggestions.

In December of the same year, the first China Business Innovation Conference was held in Beijing. I made a special report in the "strategic choice of the whole supply chain era", introduced the choice, persistence and development of Andrea's self run mode, and was highly concerned and unanimously affirmed by peers and representatives.

Adhering to the self run mode is a distinct feature in our development practice and a comparative advantage in our operation.

In the past 20 years, we have persisted in developing our own mode of self-reliance, highlighting the essence of business and continuously improving Andre's business operation capability.

"A steed can't jump ten times."

The mode of self-reliance we adhere to and develop is different from the general definition of textbooks. It is also different from traditional understanding. It is not absolutization. It is not limited to tradition. It does not exclude externally and is not closed to the outside world. It is an open self operated mode.

That is to say, we have studied carefully some good experiences and practices in online shopping, joint venture and all its business modes, and as long as we are in line with our reality, we have applied it to our proprietary mode.

two is a decentralized management mode.

Many large shopping malls in China are centralized systems, the general manager is responsible for the system, is the pyramid type, the general manager takes charge of all powers.

And our management mode is inverted pyramid, to the general manager here is just coordination services.

Our right to operate and purchase are all at the grass-roots level. The power at the grass-roots level also has the power and pressure, thus fully stimulating the vitality of enterprises.

Power, power, pressure and vitality, these four forces are mutually conditional and mutually pformed.

things are constantly developing and changing. In the face of new developments and changes, we can not "go into the kitchen" and take advantage of the trend.

In 2013, we began to build the management structure of "group + shopping mall + branch" in the new thinking.

Since the reform of the company in 2002, Andrea has adopted the management mode of limited liability companies and shopping malls. When the sales scale is small, it can receive significant results of timely decision-making and rapid implementation. However, with the continuous expansion of the company scale, if we continue to use it, there will be unclear power, unclear responsibilities, poor execution and low efficiency. There will be reports of people who do not know anything, and all the achievements will be won.

In view of these disadvantages, we have divided the responsibility of the joint stock company (Group) and the various shopping malls, and formed seven business branches + four big shopping malls, the block management pattern.

Through the establishment of seven business branches, we should strengthen the functions of the system, enhance the status of negotiations and the right to speak. Through the establishment of four shopping malls, we should reasonably manage the development and operation of the region in a unified way, and stimulate the enthusiasm of the various shopping malls to form a good development trend of the four wheel drive and all breakthroughs.

three is a good corporate ecosystem.

Whether an enterprise can take root and flourish in a place, in addition to its own efforts, it also needs all aspects of care and care. It needs the support and help from all sectors of society and needs the enthusiasm and strength of consumers.

"Alone" can not achieve a great climate, nor can it achieve great success.

Mutual benefit and win-win situation, in the interests of thousands of families at the same time, they can be recognized, and achieve better development.

The ecological relationship of an enterprise is crucial to the survival and development of an enterprise.

Andrea can build a good ecological chain wherever he goes.

first, the supplier has a good "a href=" http://www.91se91.com/news/index_c.asp "credit relationship < /a >.

We propose to treat suppliers well, our buyers are not allowed to get a needle and thread from suppliers, this is a live high voltage line.

Anyone who takes a kickback at the supplier and receives a little gift will dismiss immediately.

It is this kind of credit, the integrity of the ecological chain established, so many years, Andrei's store where, there are a lot of loyal manufacturers where to follow.

two is a good harmonious relationship with consumers.

We propose that consumers are all right. When our interests collide with the interests of consumers, we must sacrifice our own interests.

Over the years, we have established a very harmonious relationship with consumers.

Every time we enter a place, we regard the local consumers as our relatives, and make Andrea into the shopping mall of our hometown. This is not an advertisement. This is the self pressurization of our management. The consumers are our brothers, sisters, parents and folks. We should treat our families with our heart.

We need to advertise to which step we want to achieve, and exaggerating commitments is equivalent to selling fake products.

three is good friendly relationship with all aspects of society.

To build a good ecological chain is that Andrew should be responsible for social responsibility and repay the society.

Every year in the early September, the nine day of the elderly, Andrew retired from the whole day, and filial piety to his parents. At the same time, he called on his employees to find the elderly, the needy and the special funds.

The benefits of enterprises come from the society, and they must constantly repay the society.

Only by giving back to society can enterprises receive social care, trust, understanding and support.

four is a unique corporate culture.

Andre's corporate culture, which is unique, lies in fairness and impartiality.

Andrea is a private enterprise, but not a family enterprise.

We put fairness and justice in the first place, put forward those who reuse their work, care about those who work hard, and eliminate those who do not work hard and do not work hard.

Tolerance does not shield, tolerance does not condone.

A wrong person can make a large group of people chill, shielding and conniving a person will disappoint a large group of people.

Relatives of our executives are not allowed to hold any positions in the enterprise.

Andrea has invested more than 100 billion yuan in infrastructure every year in recent years. My relatives do not give them any money.

We ran 30 thousand varieties, and none of our executives came to Andrew with a brand.

I and our executives took the lead and set an example, trying hard to create a relatively fair and equitable growth environment for employees, so that every employee can have a road to success.

As long as we are steadfast, step by step, move forward, love and respect, and full of sense of responsibility, we can realize our personal dreams, receive our own success, and win our company's recognition and respect.

Andre < a href= "http://www.91se91.com/news/index_c.asp" > enterprise culture < /a >, its uniqueness is that it is a culture that moves up and down and encourages interaction.

Andre's mission is to create a platform for everyone to realize their dreams for employees.

If the executives and executives of an enterprise only enjoy themselves, then the enterprise will not go far.

Why did the Communist Party of China's millet plus rifles defeat the Kuomintang's armed forces to the teeth, that is, the mission of the Chinese Communist Party and the Kuomintang is different. The mission of the Communist Party is for all the people, while the Kuomintang's mission is to profit for a few interest groups. The Kuomintang generals are very rich, and the generals of the Communist Party are all as hard as the ordinary people, so that they can win the support of the people.

For so many years, we have devoted ourselves to the development of enterprises. Employees are aware of them, and on the other hand, the dedication and dedication of our employees are deeply touched and inspired by us.

When the goal of an enterprise is consistent with the employee's goals, and the vision of the company is also a common dream of employees, it is the real driving force.

A man of equal desire wins.

> a href= "http://www.91se91.com/news/index_c.asp" > andellie < /a > corporate culture, and its uniqueness lies in the fact that it is a consensus that can constantly introspection, self warning, "contentment, lack of knowledge and discontent".

A century of business depends on culture.

But what kind of business culture will lead to what kind of business results?

Huizhou merchants are the pride of our Anhui. The Huizhou merchants' integrity culture has made Huizhou merchants flourish for more than 300 years. At the same time, Huizhou merchants' culture also has the fatal weakness such as official standard, small fortune and ease, and can not keep pace with the times. When this weakness has been enlarged to a certain extent, it has become the mainstream of Huizhou merchants culture. It will make Huizhou merchants fail to defeat themselves, resulting in the decline and fall of Huizhou merchants.

History is the mirror of self reflection, and also the key to open the future.

To learn from history and learn from these historical lessons will make us less detours.

We have carried out a great discussion among the staff in terms of "contentment, lack of knowledge and discontent", and organized the study of "remember modesty, hard work and responsibility", which has made a leap in cognition.

In the future, we should continue this discussion and study in a timely manner, so that our employees, especially middle managers and senior executives, can always remember that they know how to cherish their current positions, know how to be grateful, and know how to repay. They always understand that they are clear about their positions and their shortcomings, and that they may not be the only candidates or the best candidates for today's position. They always maintain the spirit of pursuit, the standard of "no best, only better", and a clear understanding of "mountains outside the mountains".

we must strive to make Andre Lee's corporate culture continue to show greater spiritual strength in the new development practice.

When the spiritual force is pformed into material force, we will surely be worthy of today's mission and will not assume the vision of tomorrow's development.