Lin Guodong, General Manager Of The Asia Foam Plastics Co., Ltd.: Selling Socks To Make Brand Is Just To Create Stronger Circle.

< p > sponge and socks, at first glance, there is not much connection.

But in Lin Guodong's view, as a production enterprise, sponge is the foundation of enterprise development, and socks are the stepping stone to cultivate new brands and end consumers.

A truly powerful enterprise must simultaneously make three links: strong production, sales and terminal.

As the leader of the Asian plastic foam industry, the future planning of Asia is just like that.

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< p > < strong > sponge merchants do not work properly. < /strong > < /p >

< p > < strong > test water "brand" sell < a href= "http://www.91se91.com/ > socks < /a > < /strong > /p >

< p > about selling socks, Lin Guodong is said to be out of business.

But he does not look at it this way. He is quite confident. "No, it's not the main source of profit, but it's like raising a child, keeping it up. There will always be a day when the company will be rewarded."

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< p > the hosiery launched by the Asia Pacific is the main anti odor and antibacterial function.

At first, socks are only samples that are made by the company in the product's functional R & D. After the customers and employees try it on, they feel that things are really good, both comfortable and functional.

After trying on some customers, they came back after a few days and asked for more than a few pairs.

In the past two years, Lin Guodong, who was the most discerning eye, decided to put socks on the market.

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< p > Lin Guodong described socks as "wearing a foot like an invisible shield, which has many functions such as deodorant, antibacterial and so on. It can protect the feet well, so the brand name is called invisible shield."

This is the origin of "invisible shield".

More than 8 months after the listing, the socks produced are mostly sold to consumers through online Taobao C stores and offline agents.

Judging from the buyers' evaluation of Taobao, the rate of praise for socks has reached 100%.

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< p > the second half of the year, the second generation products will be listed.

Compared with the first generation, the second generation of products has been upgraded in the functions of antibacterial, odorant and sweat absorption, and all the index data have been adjusted.

It can be launched online at the end of this month.

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< p > < strong > from < a href= > http://www.91se91.com/ > > Enterprise > /a > customer to consumer < /strong > /p >

< p > < strong > brand communication focuses on point to point < /strong > < /p >.

< p > compared with raw material suppliers, there are many different parts of brand communication which are directly faced with consumers.

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< p > "publicity of raw materials should pay attention to the dissemination of noodles, but like socks, more attention should be paid to the dissemination of point to point.

For example, word of mouth communication among consumers is particularly important.

Lin Guodong, for example, that the offline promotion of "invisible shield" will be carried out especially for male students in Colleges and universities.

According to his analysis, quite a few boys are in need of socks with antibacterial and deodorant functions.

This group has a vivid social nature, and their life and study spend most of their time together.

In such an environment, good products will inevitably be heard from mouth to mouth, and the popularity and influence of brands will be unconsciously improved.

Next, Lin Guodong intends to continue to focus on the areas where schools and communities are highly densely spread and more easily spread.

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< p > it takes a long time for consumers to fully accept the recognition of a new brand.

Invisible shield's functional products are also faced with great challenges.

Lin Guodong bluntly said that many similar products were misleading consumers under the banner of false propaganda, which led to some consumers losing confidence in functional products.

However, with the improvement and standardization of laws and regulations, false propaganda will eventually be suppressed, and truly effective products will surely take a place in the market.

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< p > is still at the stage of trial and error in terms of the development and operation of the brand at present. Lin Guodong is very optimistic about the future market of functional products.

In the future planning of the company, the brand will also launch other functional products such as a target= "_blank" href= "http://www.91se91.com/", shoes, /a, cushion and personal clothing. On line, the brand will open up Tmall and Jingdong as new sales channels.

The incubation period is expected to be three years.

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