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Between Luxury Goods And High Imitation Products: Hand-Made "Sudden Emergence"

2014/6/25 14:05:00 44

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Luxury Products High Imitation Products Handmade

at the beginning, when people were madly pursuing an Hermes platinum handbag, the most attractive person in the subconscious mind was probably not hundreds of thousands of prices. It was not the letters "a href=" http://www.91se91.com/news/index_c.asp "Herm s s /a" printed on the orange bag. It may be the expression that "Italy craftsmen can only produce two handbags a week".

handicraft inheritance

Guangzhou city center, Tai Koo Hui Fang bookstore.

P, a huge bookstore glass, printed with a very interesting word - I hope to return to more poetry reading times: "the obscure Lyric in the wind chorus needs another listening."

There are many elements such as bookstores, aesthetic life, coffee, exhibition space and fashion fashion in P.

The phrase "poet" also reflects the uniqueness of this bookstore.

the works of the independent brand producers of new handmade leather products are also displayed in this store, ready to be picked and taken away by the lucky ones at any time.

After a brief greeting with the twenty-first Century business reporter, P smiled and opened the box.

When it comes to making hand-made leather goods and independent brands, the North man wearing black rimmed glasses and a Chinese dress has a lot to say.

"according to the current production hours, an Hermes craftsman sews two bags in a week.

In Guangzhou, a mature Chinese worker sews a leather bag with less labor than the Hermes craftsman, but the manual quality of Chinese workers is no less than that of Hermes, which can be seen from the seams of high quality luxury goods.

in fact, the handicraft of Guangzhou artisans has been circulating so far.

As early as more than 1000 years ago in the Tang Dynasty, Guangzhou has become a famous trading port. Traders from south to north are trading here, bustling and bustling.

located in the ancient Guangzhou area, Yuexiu District is the birthplace of the ancient city of Shang Dynasty. There are a lot of traditional handicrafts, such as the acid workshop of Hao bin street, the musical street of Hao side, the ivory carving of Daxin Road, the lion dance, etc. there are also musical instruments shop, charcoal porcelain shop, Zhu Baoyu shop, traditional costumes such as costumes, embroidery, daade road and so on, which have south of the Five Ridges characteristics.

it is famous for its ivory carving and Guang embroidery (also known as Yue embroidery).

According to historical records, in the Tang Dynasty, there was a 14 year old female artist Lu Mei Niang in Guangdong. Kinukami, who was at the foot of a square, embroidered seven volumes of the Sutra, which is smaller than millet.

This is the earliest record of Guangdong embroidery.

And the ivory carving of all kinds of skillful celestial bodies is just the hand of the workshops of all the small hands in Guangzhou.

These works or commodities are extremely dependent on patience and handwork.

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in smiling, it seems that the gap between high imitation luxury goods and genuine products in China is due to the selection and treatment of leather materials, the polishing of hardware, and so on.

precisely because manual technology is no longer a barrier, laughter starts to become more active from a small, uninhibited mind.

"at the very beginning, I wanted to create woodcarving very much, but this area was large, and it also disturbed neighbors.

So in the end, I chose leather making, and I could sew quietly at home.

action after action.

After the raw materials and tools were complete, he began sewing leather articles with video on the Internet.

He claimed to be more gifted, and he spent more than 3 months from sewing to making the first product.

Less than 3 months later, his small wallet, such as wallet, has begun to sell in a small area between friends. P

"Bought leather is not cheap. If you want to go down this line, you will definitely sell some works."

handcraft also has its own circle.

Smiling, frankly speaking, Guangzhou's demand is not strong because it has gathered a lot of high imitation luxury goods.

In Shanghai and Beijing, which are more in line with the international market, many places can see the "handover" workshop, and the handmade processing market from leather goods to porcelain is expanding.

in fact, the pursuit of manual customization has been popular in Europe and America and Japan for some years.

From Taobao tens of thousands of products marked "Japanese handmade" and "made in Italy", we can easily find the respect for handmade products in the international market. This craze also promotes the price of some independent brands we haven't heard of, and some even exceed the entry level luxury.

for example, at present, the classic saddle bag handmade by laughing and laughing is basically priced at around 5000 yuan.

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when people's aesthetic level has reached a certain degree, stylized luxury can no longer meet the higher demand.

you are sitting on the street drinking coffee with a bursting bag from "stars from you". You may find that the bag that you just bought from a vegetable farm should be the same as yours.

Less than P, when buying a global limited payment without a channel, the classic or exploding money will accidentally collide with others, which is the most intolerable for ladies who have strong purchasing power and care about their dress.

At P this time, a hand-made craft, which was no less than the Hermes's advanced custom leather, made the ladies seem to have discovered the "new world".

Different styles, maybe your private custom LOGO, everything looks so unique.

in fact, in the eyes of marketers, "pure manual" and "pure natural pollution-free" are able to support a banner alone in the market.

In addition to the high quality itself, "conceptual consumption" is an important factor in building up the price of this commodity.

in the field of economics, "conceptual consumption" has always been an important factor leading to market consumption.

When the concept of pure handwork is branded on "imprint" and "immaterial", the product itself will not be too innovative. It will make people look bright and become "different".

At present, this trend just caters to the new consumption trend of consumers with different prices and different types of products, and this concept of consumption is slowly becoming the main force in the market.

there has not been much laughter in the field of hand-made leather products. Although there is not much production at present, he already owns his own design brand and has begun to test the water for a small range of sales.

it can be said that with the unique charm, the handicraft of fingertips on the hand of "hand-made" + "independent brand" will kill a new road between the so-called luxury field and the high imitation products and get more consumers' favor.