Building DNA For Global Technology Leaders

< p > in Fujian < a href= "http://www.91se91.com/news/index_c.asp" > Changle < /a > Airport Industrial Zone, Jingfeng Technology Co., Ltd. produces an annual output of 200 thousand tons of differential nylon 6 civilian silk and 150 thousand tons high-performance slicing project is under construction.

The project adopts the world's most advanced German bougtag spinning equipment, German Lurgi polymerization equipment and automatic warehouse system, mainly producing nylon filament and nylon yarn.

According to the plan, starting from September this year, the < a href= "http://www.91se91.com/news/index_c.asp" > spinning project < /a > will be put into production in batches.

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P > Jing Feng science and technology is a wholly owned subsidiary of Fujian Jinjiang science and Technology Co., Ltd., the project plan total investment of 3 billion 980 million yuan, divided into two phases: the first phase of the project is 200 thousand tons of differential nylon 6 civilian silk and 150 thousand tons of high performance slicing projects; the two phase of the project is 120 thousand tons of nylon 6 Civil silk project.

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< p > with the < a href= "http://www.91se91.com/news/index_c.asp > > Jingfeng Technology > /a > production project put into operation, by 2015, the scale of production of Jinjiang science and technology will be ranked first among the global civilian nylon fiber enterprises.

But when interviewed Wu Huaxin, President of Jinjiang group, and vice president and general manager of Jinjiang science and Technology Co., Ltd., Chen Fei, they did not focus on the expansion of enterprise capacity.

In the short span of 8 years, Jinjiang science and technology has become the largest production and sales enterprise in the world.

In Chen Fei's view, the enterprise already has the strength to build the brand. Next important task is how to establish the brand image of Jinjiang technology "global civilian nylon fiber technology leader" from the aspect of product innovation.

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< p > < strong > the largest choice of production capacity > /strong > /p >

< p > over the past two years, the demand for chemical fiber is in the doldrums, and the price of nylon products has declined. In the face of this market situation, Wu Huaxin is more energetic and energetic.

He believes that whoever can rush past will usher in a new growth point.

For private enterprises, the current reform brings opportunities for growth and will become better and better in the future.

Therefore, in the face of unfavorable market situation, Jinjiang's strategy for science and technology is to actively adjust and take the initiative to attack.

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< p > Chen Fei analysis, over the years, the quality and output of domestic nylon chips are still relatively large compared with the international first-line products, which can not meet the domestic high-end market demand.

Therefore, Jinjiang science and technology will expand the production capacity and improve the quality of products to meet the needs of domestic high-end nylon products.

According to the plan, after the commissioning of the 200 thousand ton spinning workshop of Jingfeng science and technology phase I project, the enterprise will quickly start the construction of the 150 thousand ton aggregate slicing project.

The company aims at the high-end area of nylon chips, and the new production capacity will effectively enhance the quality of nylon filament products.

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In the face of more and more intense market homogenization competition, Jinjiang science and technology extension spinning project will enhance product market competitiveness by developing functional differential products. After completion, it is expected to achieve scale effect, further reduce unit production costs and raise profit margins, P.

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< p > the annual production capacity of Jinjiang Polytechnic nylon spinning is over 240 thousand tons, the annual output of civil polyamide 6 is 200 thousand tons, and the annual output value is nearly 10 billion yuan.

With the commissioning of Jingfeng science and technology production project, by 2015, the scale of Jinjiang's science and technology production will be among the top of the world's civilian nylon fiber enterprises.

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< p > after the world's first production capacity, how will Jinjiang science and technology develop? For this reason, Chen Fei said that the future development strategy of Jinjiang science and technology is "vertical integration, technology is king, and gathering brand".

"Vertical integration" means extending further to the upstream, perfecting the industrial chain layout, shortening the production process and improving the market competitiveness. "Technology is the king" is to continuously innovate in technology and continuously introduce innovative products of high quality and diversity. "Converging brand" is to enhance the image of brand, enhance the added value of product brand, and become a "global civilian nylon fiber technology leader" dream and goal.

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< p > < strong > good products will speak < /strong > /p >

< p > How can we make the brand well? Wu Huaxin thinks that a good brand needs a long time to accumulate.

For enterprises, the road of brand may take decades.

One of the key points is to make good things consistently.

In this regard, Chen Fei's statement is "good products can speak."

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< p > but it is easier said than done to make products that are better than others.

Over the years, Jinjiang science and technology has continuously introduced high-quality products through the introduction of advanced equipment, upgrading of production technology, product technology innovation.

In terms of production equipment, Jinjiang science and technology is the most advanced equipment in China's Nylon industry.

Not only is it fully equipped with BARMAG's spinning equipment, Lurgi AG's aggregate slicing equipment, but also directly cooperate with R & D field to jointly develop a world leading production equipment.

Many equipment of Jinjiang science and technology is made by the two companies according to the production needs of Jinjiang science and technology products.

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< p > in the production process, Jinjiang science and technology introduced the advanced production technology of Germany and improved it, and obtained a number of China's national technology patents.

At present, the spinning and weaving workshop in Jinjiang adopts the world's most advanced 12 spinning and spinning equipment and the latest ACWW 16 head spinning equipment of BARMAG in Germany, and its production speed reaches 6000 meters per minute.

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< p > in the product technology research and development, Jinjiang science and technology maintains more than 20% annual R & D cost growth rate, and is used to develop basic nylon fiber production technology and functional products.

Nylon 6-FDY, HOY, POY and nylon 66-FDY, POY, DTY basic chemical fiber products developed by the company are widely used in many fields such as clothing, sports, leisure, health, medical treatment, automobile and other social life.

In the field of research and development of functional new fiber products, Jinjiang technology and research institutes have been working closely together to apply nanotechnology to the development of new functional fiber products, and develop and produce low carbon, green, environmental protection, nano, ice, ultra-fine and other functional nylon fiber products.

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< p > persistent efforts have made the product quality of Jinjiang technology recognized, and its products are sold to more than 10 countries and regions such as Southeast Asia, Europe and America.

Jinjiang has established long-term strategic cooperative relations with well-known domestic and downstream enterprises.

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< p > < strong > build brand DNA < /strong > /p >

< p > what is brand? Wu Hua said that brand is DNA of an enterprise.

Brand includes customer's cognition of products, corporate culture, corporate social image, even national background and many other factors.

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< p > in addition to the products that people applaud, Jinjiang science and technology also attaches great importance to the construction of enterprise culture.

The essence of corporate culture has become the deep soil of brand development, and it also enriches the connotation of brand.

Since its establishment, Jinjiang science and technology has pursued the core values of "benevolence, innovation, excellence and openness", striving to create an atmosphere of "people-oriented, harmonious and just", and advocated the spirit of "integrity, dedication, progress, innovation, openness and sharing" in Jinjiang spirit, constantly stimulating the entrepreneurial enthusiasm of the group and condensing upward development power.

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< p > Jinjiang science and technology regards talents as the core assets of enterprises. The enterprise has a young, passionate, pursuit of dream, harmonious and cross cultural combination of elite talents.

Chen Wanzhong, general manager of Jinjiang science and technology standing vice premier and Jingfeng technology company, was retired from Formosa Plastics Group later to Jinjiang science and technology.

He not only has decades of experience, but also brings advanced management concepts.

Jinjiang has continuously trained and promoted this talent team to provide a good career development space for them.

In 2013, the company also worked with Donghua University to set up the first post doctoral workstation in the nylon industry.

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< p > in life, Jinjiang science and technology strive to provide superior and comfortable environment for employees. The factory has beautiful scenery and complete facilities for life and entertainment.

Walk into the Jinjiang science and technology unique "Chinese style quadrangle" office area, surrounded by birds and flowers, flowing water murmuring, quiet and elegant, in between, body and mind joy.

It is convenient for breastfeeding women to feed their mothers' houses. The "husband and wife room" provided for married employees embodies the concept of caring and "people-oriented" for employees.

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< p > Jinjiang pays attention to the development of the enterprise itself and pays attention to the social returns.

Jinjiang has extensively participated in various forms of social charity activities, joined the Changle integrity Promotion Association and the Fuzhou Environmental Protection Association, and donated to Fujian Commercial College.

The Party branch of the company links with the surrounding poor villages, assists regularly, and subsidize students in poverty-stricken areas to go to university all the year round.

As an enterprise that contributes to the construction of Haixi, it has been widely recognized by employees and society.

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< p > > "good wine is also afraid of deep alley". After the production achieves scale benefits and products accumulate good reputation, brand marketing and dissemination become the focus of Jinjiang science and technology's current work.

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< p > Jinjiang science and technology company has set up a brand marketing center, introducing excellent marketing personnel, building a first-class marketing team, and launching the integrated marketing communication in all directions.

In terms of brand communication, on the one hand, through the joint brand of "Sha Sha" and other terminal brands, let the brand influence be pmitted to the customers' customers; on the other hand, actively use the network channel, through the media, SMS platform, WeChat platform, micro-blog and so on to publicize the brand.

At the same time, the market promotion in Southeast Asian market, European market and the Americas market has also enhanced the international influence of "Jinjiang" brand.

At present, Jinjiang science and technology already owns the most powerful marketing team in China's Nylon industry, and has established a wide distribution channel network.

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