Shoes And Clothing Enterprises Should Tap The Rural Consumption Market

With the Spring Festival approaching, the consumption market in rural areas is more active and the volume of transactions has increased significantly. In addition to eating and using, new year lanterns and Spring Festival couplets can not be reduced. After visiting the traditional collection, you can visit the supermarket chain at home. At present, there are more than 24 rural convenience stores nationwide, and the sales volume of various convenience stores has been increasing with the promotion of the policy of stimulating consumption in the rural market. Different from the rural consumers who only look for cheap goods, the rural consumers are more rational. They will compare the relevant parameters such as shelf-life, net weight and so on. At the same time, they will also pay attention to packaging. The brand effect of advertising is also set up among rural consumers. Many rural consumers have a clear understanding of brand names. The policy of subsidized household appliances to the countryside and subsidies to farmers' friends has also increased the appliance market. So, as a shoe and garment enterprise, how should we take this ride to create more interest space for our enterprises and make a new way for the survival of enterprises? Firstly, in the rural market, the same way of dumping goods is used to recover funds. This is suitable for some serious manufacturers and agents. I suggest: when choosing a market, we should sell products at a low price, but we also need to pay attention to product packaging and product quality. Because the rural market is not a backlog of products, but has a choice to purposefully sell its products. And we must ensure quality and low price, so that we can use our brand to take root in the rural consumers' hearts. Second, set up a direct store in the countryside and take root in the countryside for a long time with the situation of small stores. This is suitable for manufacturers and agents with relatively good capital flow. It is recommended that: choose a large population and relatively good economy, and the rural supermarket established as a terminal consumer market for its products. Do a good job in after-sales service and brand building. Even if we do not use the policy of rural encircling the city, it is enough to establish our own reputation and channels in the rural market. Third, we should encourage local farmers to join in the distribution of enterprises, which is suitable for long-term development. Recommendation: we should choose some reputable and reliable investment network to transmit information to the rural population. Use their local advantages to let enterprises' products go out. At the same time, farmers can have another way to get rich. The shoe and clothing industry should actively open up the rural market, waiting for business to come to the door, waiting for death, actively taking the initiative to attack, finding a way out, in order to provide an opportunity for the better development of enterprises.