International Retailers Launch Live Models For Trial Service

< p > recently, the "GU" of Japan's fast selling group's leisure brand has opened a new store in Shibuya PARCO, offering services that customers can try on the clothing of the store until the end of the day's business.

Customers can go out only by registering their names and phone numbers in the store.

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< p > trying on clothes is often the decisive link in buying clothes. More and more international clothing retailers are making great efforts in this aspect.

In the past, clothing stores were afraid that consumers would try frequent clothes instead of buying them, making the mall a fitting room.

Now, online and offline retailers are offering incentive to try out policies to compete for customers' resources.

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< p > the British shopping center The Oracle has launched a trial service for replacing the plastic dummy models with live models.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > trying on service < /a > effectively relieving the trouble of online shopping < /strong > /p >

< p > not only in Japan, the United States and the United Kingdom, "a href=" http://www.91se91.com/news/index_c.asp "clothing retailers" /a "is also vigorously promoting clothing trial service; compared with physical stores, online apparel retailers pay more attention to the benefits of virtual try wear.

The most troublesome problem for the electricity supplier is that consumers need to return the goods because of the size problem.

A small number of powerful electricity providers have begun to set up physical stores for consumers to try on, while others who do not have laid a line of business have also solved this problem well through scientific and technological means.

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< p > at the beginning of this year, eBay announced "a href=" http://www.91se91.com/news/index_c.asp "acquisition" /a "and PhiSix, a computer graphics company.

PhiSix can create 3D models based on photos, graphics files and other sources, and simulate the effect of trying on clothes behind them.

After entering the basic size, consumers can get the clothing size recommended by the website to users' intelligence.

EBay's relevant person in charge said that the technology of PhiSix not only enhanced the user's consumption experience, but also effectively promoted the sales of merchants.

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< p > according to the survey, the proportion of consumers who have online shopping habits in the United States has reached nearly 33%, but this figure seems to be difficult to break through.

With the increasing popularity of e-commerce, consumers' demand for online shopping products will be higher and higher.

They no longer care less about wearing experience because of lower prices, but prefer to buy products of better quality and fit.

Although the store has provided detailed dress sizes, many of them are still unable to buy fully fitted garments even after they have carefully measured the tape before placing the order.

To this end, Russian fashion business Lamoda launched a new service called "15 minute try" this year.

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< p > the traditional electricity supplier's process is to place orders online, deliver door-to-door, sign customers, and open the boxes for inspection.

For those products that are not up to expectations, consumers can also apply for a refund, and the courier will pick up the goods again and return to the company.

Lamoda says they want to break this pattern. Consumers receive 15 minutes of trial time after receiving the product, then weigh the purchase.

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< p > as a loyal user of Lamoda, Galina Melnikova from Moscow said that Lamoda's "door-to-door trial" service made users free from many online shopping troubles.

"The courier of this website is still a fashion guide, which can provide reference for customer decision making."

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< p > it is reported that Lamoda was founded 3 years ago and now has 1 million 500 thousand active users.

There are 700 couriers in the logistics section. They are wearing a uniform light blue and black work suit. They can also provide fashion advice while delivering goods.

To this end, the company carried out a lot of special training for the courier, such as understanding fashion trends, size measurement and so on.

At present, the trial mode is widely praised, attracting new users not only for Lamoda, but also accumulating a large number of repeat customers.

Nowadays, there are more than one electricity supplier trying to try out services in Russia, and the competition is fierce.

But at the same time, they are facing an important problem, that is, regional issues.

As we all know, Russia is sparsely populated and east-west across 9 time zones. To enable consumers across the country to enjoy this service, it is a big challenge to the electricity supplier: it needs not only very efficient logistics services, but also high pportation and labor costs.

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< p > < strong > human models arouse more desire for consumption < /strong > /p >

At the end of last year, at the end of Christmas, British shopping center The Oracle launched a special service to replace plastic dummy models with P models in order to enable consumers to choose the most suitable gifts and reduce returns.

Customers can choose models of different height and shape to help themselves try out products, and even take them shopping together.

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< p > before this service was launched, many media commented on it as a gimmick in the shopping arcade.

After this service has been put into practice, many consumers have received high praise.

A British male consumer said, "at Christmas, I need to buy gifts for ladies and moms. Before, I try to avoid choosing clothing products, because it is difficult to grasp the size, so I have been very worried.

And you can probably know the shape of your girlfriend through the real models.

Another consumer said: "live models are tall, short, fat and thin, much better than those cold, shapely fake models."

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< p > The Oracle says that live models are not a gimmick, but a disguised try service for consumers. It evokes more consumers' desire to buy clothing products and reduces the cost of goods replacement. This is a creative move.

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< p > the launch of this service is based on a certain consumption survey.

The reason why Christmas is launched is because it is a traditional time to choose gifts for others. Many people want to choose clothing products for their families and friends. However, due to size problems, there are many consumers who come back after the holidays.

Shopping malls hope to provide consumers with the right products by providing various body models.

At the same time, models can accompany customers to shop, and they can also give some purchase suggestions to improve the service quality of retailers.

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The P The Oracle shopping center has also been supported by some inconvenient people.

Jane, who needs wheelchairs all the year round, said: "I am not easy to move on. It doesn't mean that I have given up the right to pursue beauty, and let other people with similar figures to help me try on clothes."

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< p > besides, lack of time is also the reason why people need others to try them on.

Busy business people and business people who travel frequently need to choose the most suitable clothes in the shortest time.

Of course, not all people believe in the trial effect of human life. Many retailers are making various attempts to save time and let consumers see what they are trying on.

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< p > the Urban Research, headquartered in Osaka, Japan, has developed a device for simulating fitting on the LCD screen with a height of 1.75 meters and a width of 1.2 meters.

Consumers only need to choose the clothes provided by the store from the equipment so that they can try themselves on the screen.

In addition, the Chiba department store, which was completed in April, also allows customers to make an appointment online to try on clothes and time to shop.

This service is very popular with female office workers who have no time to shop in physical stores.

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