Hongxing Erke Marketing Changes, Micro Shoes Become Different Winners.

< p > nowadays, China's < a > garment industry < /a > is still worrying. Whether it is sports brand or leisure brand, it is hesitating at the moment when its performance has suffered heavy setbacks: what will happen tomorrow? However, in a depressed situation, Hongxing Erke attacked and plundered many enviable eyes. In the new round of marketing communication, Hongxing Erke has launched "you don't need professional running shoes" and other comics, breaking the distinction between professional running shoes and "micro running shoes", which has attracted the attention of many netizens on the Internet. < /p >
< p > > a > hot debate < /a > has not yet dispersed, "micro running shoes are not professional running shoes" series of comics will soon be launched, netizens are laughing and sticking with each other. It's... " Sentence patterns carry out various kinds of solitaire and spoof, and reach unprecedented attention. They also make a gimmick for the listing of "running shoes". < /p >
< p > Hongxing Erke Mini running shoes strike the fatal weakness of professional running shoes in unexpected ways, rush to seize the blank market between professional running shoes and casual shoes, and achieve a new high sales performance, which makes many professional sports brands unreliable. Data show that at present, running shoes account for about 80% of the market share, ranking the first in all sports equipment categories, so this is a market that all sports brands must contend for. When the major sports brands have locked the positioning of professional running shoes, when the large marathon in China has become a hot spot for sports brand competition, Hongxing Erke has opened another path, shouting "you do not need professional running shoes", causing a great stir in the industry. The running shoes have attracted more young people's attention because of their fashionable appearance, colorful design and suitable usability. < /p >
< p > marketing mode has never been closed. Good marketing mode often contains the power of "change". When Coca-Cola was in the market, Pepsi Cola broke in with the attitude of "young people", and even in some areas, the market share surpassed the powerful market forerunner. From this, we see the strength of market segmentation and differentiated marketing. We have also seen this wisdom in the marketing communication of Hongxing Erke in the past two years. If micro collar T has created a new category, micro runners have opened up a new market. Micro collar T and micro running shoes are not just a concept, but a trend of the times. Under the impetus of this "micro" trend, Hongxing Erke is building new market territory. < /p >
< p > > a > predicament < /a > change, differentiated marketing is a lasting key to success. Finding a piece of cake suitable for oneself through market segmentation and establishing product marketing barriers are very important for long-term development of enterprises. And the outstanding marketing ability is the internal motive force of sustainable development. Product positioning is accurate, marketing way to the road, has a good profit model, the work behind is naturally twice the result with half the effort. < /p >