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Traditional Department Stores Seek Innovative Management

2014/6/25 9:40:00 61

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Traditional Department Stores Shopping Arcade Innovative Operation

in the first quarter of this year, the growth rate of retail sales of 100 major large retail enterprises nationwide was the lowest in the same period in eight years.

Among them, as a major branch of the retail industry, the life of traditional department stores is very difficult.

According to Shanghai commercial information data, the first quarter sales of 40 large and medium-sized department stores in Shanghai fell by 9.6% in the first quarter. At the same time, in listed companies, Hangzhou's 100 per cent revenue fell by 20.56%, and the net profit of Nanning department stores fell to 88.19% year on year.

Under the pressure of declining profits and fierce competition in the market, many traditional department stores are quietly changing their faces to seek their own pformation and development.

traditional department stores, reform is urgent.

traditional department stores appear < a href= "http://www.91se91.com/news/index_c.asp" > revenue < /a > slump.

As reported in the analysis of the Bank of China, the performance of department stores generally declined, resulting from the decline in overall business prosperity in recent years.

on the one hand, the craziness of the electric business has brought a nightmare to the department store industry, which not only greatly weakened the advantages of the traditional department stores and the category, but also succeeded in shunting the existing consumer groups of the department stores with low cost advantage, and even led some department stores to become the fitting rooms under the electricity line.

on the other hand, it is difficult for department stores to keep up with the annual increase in operating costs, such as hydropower, rent and labor costs. At the same time, because of the pressure of market competition, discount promotions make the gross profit margin of commodities lower and lower, and the average gross margin level of the industry is less than 15%.

in addition, consumers are more and more inclined to experiential consumption, and the demand for consumption places is increasing. They not only have one-stop shopping experience, but also enjoy art appreciation.

plus the high price of department stores leads to low cost performance. Various factors make traditional department stores face difficult predicament such as declining sales and declining profits.

In order to survive, traditional department stores have to place themselves in a violent revolution.

fashionable children's wear is a good breakthrough.

when the change has become an inevitable trend, traditional department stores will never sit still.

In fact, in the face of the general decline in revenue, some traditional department stores are quietly changing their faces. Some have established the implementation of the buying system operation mode, some have vigorously promoted the shopping environment, and in addition, there has been a noticeable way to increase the introduction of fashionable children's clothing brands.

for example, Nanjing's new hundred hundred pounds 200 million pounds successfully purchased the British Fraser department store group to facilitate the introduction of the department store's mature buyer's mode of operation. Meanwhile, Ningbo Paris introduced the scene mode in spring to build the children's clothing area into a Ocean Park type children's City through the 3D effect, so that parents and children can enjoy the shopping fun.

the development strategy adjustment of many department stores involves the field of children's clothing, and begins to test the water buying system to explore the road of pformation.

It seems that coincidence is closely related to the vigorous development of fashionable children's clothing in recent years.

According to statistics, the size of children's clothing market in China reached 140 billion yuan in 2013, and it is expected to exceed 170 billion yuan in 2014.

With the entry of 80 and 90 into the growth period and the implementation of the national second child policy, the huge number of children in China will bring rapid development to the children's wear market in the future.

Obviously, increasing the fashionable children's clothing market is a new breakthrough for the development of our traditional department stores.

Fashion > a href= "http://www.91se91.com/news/index_c.asp" > children's Wear Exhibition < /a > help department store pformation /p >

> now, < a href= "http://www.91se91.com/news/index_c.asp" > traditional department store < /a > is mainly affiliated, but with the revival of self operation, the buying mode operation mode is regarded by many department stores as the direction of pformation and development.

In running fashionable children's clothing, in order to avoid the deterioration of competitiveness caused by homogenization, traditional department stores can make bold attempts to become fashionable buyers themselves.

but in recent years, the development of the buying system has not been smooth in our country, such as the foreign minister and the Hong Kong capital Lafayette.

The industry said that the buying system in China "acclimatized", first, because consumers everywhere are familiar with the brand choice of buyers; two, China has not yet formed a mature buyer training mode, lack of discerning and capable buyers resources.

In addition, because of the lack of fashion sense and attractiveness in the shop design, the Department Store children's clothing stores, which are the source of the loss of tourists, are few.

in the face of many problems, how does the traditional department store train a batch of qualified buyers? Through the establishment of fashionable children's clothing brand self shop, let every consumer who stops by the shop stop and eventually form a purchase?

coincides with the 22-24 day of July this year. The first fashion children's show in China, Cool Kids Fashion (hereinafter referred to as CKF), is held at the Shanghai New International Expo Center.

During the period, the famous fashion children's brand from 0-16 years old will present a grand fashion children's dress feast to buyers, retailers and fashion buyers all over the world.

It is worth mentioning that the three keynote speeches will be held at the exhibition site, including "fashion children buying instructor sharing sessions", "fashionable children's clothing shop visual merchandising system design", and "2015/2016 autumn and winter children's fashion trends".

According to CKF organizers, the speech activity invited the executive director of Hongkong fashion buyer Association Steve, shop vision designer Shaun Armstrong, Peclers Paris trend and fashion project director Mr. Massimo Carminati.

it is learnt that since 2009, Mr. Steve has introduced Hongkong's fashion buyer operation system and Hongkong international sourcing mode to mainland China, and has trained a large number of new buyers in Shenzhen and Shanghai.

Mr. Shuan has 25 years of experience in visual merchandising management of fashion retailing, and has a unique understanding of the international fashion window design style.

Mr. Massimo, from France, Bbe Claire, who has more than 40 years of trend prediction and style consulting experience, can effectively predict the trend of fashion, decipher the future consumer aesthetic preferences, and provide practical suggestions for style.

It is believed that the speeches of the great masters will bring unexpected inspiration and inspiration to the future fashion children's clothing management of traditional department stores.