The Importance Of Marketing Sequence

Marketing sequence exists in Marketing activities In every aspect, however, regardless of any sequence, first of all, the essential components (links or stages) of the enterprise marketing sequence must be complete and complete, and there is no shortage of "items", otherwise it will not constitute a reasonable and feasible marketing sequence. An overview of the successful examples of new product development argumentation is to demonstrate the feasibility of the market first, then to demonstrate the feasibility of the technology, and finally to carry out economic feasibility argumentation. The three concrete argumentation together constitute the sequence of new product development, which has its respective status in the demonstration sequence and plays an irreplaceable role.

It is argued that the composition of the elements of the marketing sequence is not complete. It does not mean that the marketing activities of every market sequence should be reflected in every stage of the market sequence. It should be "step by step". Instead, it should be clear that the whole process of the market sequence should be clearly defined, so that the marketing activities can be organically combined with the market sequence according to the actual situation and purpose of the enterprise. In the development of new products, Panasonic and IBM adopted the marketing strategy of "one step ahead", that is, the second step of developing new products, the first step is to let others go.

These companies are "one step late" and are in the second place in the new product development sequence, not because of their poor technological development capability or lack of funds, but because they see that new products always go through a trial marketing stage. Sales at this stage generally grow slowly, often without profits or even losses. They follow closely the "first step" to try to avoid this test marketing stage, and they can learn from the experience of "pioneer" company activities and take advantage of others. Make up for your shortcoming and create better and more marketable products in a shorter time to win the best hook economic benefits.

　　 Marketing sequence Each element has its own necessity, but it can not be considered that each element is equally important in the sequence. Objectively, a complete marketing sequence always has its key points and needs people to do great work. If it is not sure or not done well, the purpose of the entire marketing sequence will not be realized or will be greatly reduced. A US business magazine published a research report in 1991, which pointed out that the cellar can bring a profit of 25% to 85% for the enterprise, and the first factor is the service quality, the next is the commodity itself, and the last is the price. The combination of these three factors that decide the return of customers is a sequence, and the most important factor is the quality of service. The president of IBM has even expressed the importance of service in modern enterprise marketing: "our company does not sell computers, but sells services."

enterprise Marketing In the face of different situations, the sequence of marketing is also not consistent, which can constitute the sequence of sequence elements with invariance. On the contrary, the reverse sequence always leads to a failed outcome. The reason is that there is a causal relationship between the various factors in the marketing sequence. The former stage is the premise and foundation for the next stage.

It is profitable to plan marketing sequence, and profit is also a standard to check whether the marketing sequence is right or not. But it is worth noting that some marketing sequences may be profitable at every marketing stage, others are not so, or even lose money in some stages. Therefore, we must realize that judging the quality of a marketing sequence is a holistic concept. We must have a global view. We must not doubt the feasibility of the whole sequence because of a profit or loss at a certain stage.