The "First Shop Doctrine" Of Clothing Brand Marketing

< p > look at the price from the products in the store, look at the color, the money, look at the process, see the expressive power of the design department, see the production department, the supply department, see the planning department from the store image, see the marketing department from the service and goods supply, see the marketing department from the market share of the brand, and see the concept of the brand owner from the overall working level, and these aspects are the most concerned and focused by consumers and franchisees.

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< p >, therefore, it is easy to see the importance of store to < a href= "http://www.91se91.com/news/index_c.asp" > brand < /a >, and this meaning is the first for a brand. In view of this meaning and thought, we may call it "first shop doctrine".

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< p > from the point of view of the shop itself, "first shop doctrine" emphasizes the leading position of our shop in the same brand. Our store should have a strong visual impact, and this impact is positive and high. Through the careful design and selection of the color, lighting, material and shape of the store, consumers can think too much and be attracted by our shop first.

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< p > function and structure should be set up scientifically. Our store should have a certain amount of visual satisfaction, and the design of the rack and props is reasonable, so that the clothing display is also in place. At the same time, we must make enough articles for consumers to enter the store to see the route, so that consumers have 3-5 visual pause points, so as to extend the residence time of consumers in the store, thereby increasing sales opportunities.

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< p > in addition, it should conform to the brand's < a href= "http://www.91se91.com/news/index_c.asp" > style construction < /a >.

Associated store style, this association can be similar or also can be contrasting. At the same time, our shop should also embody a certain degree of big feeling. We must use this light as a prerequisite for the use of lights, the design of props, and the rational installation of shelves. At the same time, we should create a familiar atmosphere for consumers. The carrier of this atmosphere may be either in the consumer's life or in the work, for example, the bar in the "white-collar" store is derived from life. The studio in the ZZ PART store feels that it comes from work, and the life and work of our consumers are sometimes diverse. This provides us with more carrier choices, such as the "exception" store's home series, which also comes from life. The style of our shop should first consider the location of our products and then follow this direction.

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< p > from the brand operator, "first shop doctrine" emphasizes that the work of all employees must be centered on the terminal store, that is, store work is the first place, and we should focus on the components of the store. We can make an anatomy of the store, such as products, shopping guide, shop ontology, plane packaging system, invisible forms, service, logistics distribution system, and information feedback system.

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＜p＞　　具體說就是＜a href="http://www.91se91.com/news/index_c.asp"＞設計部＜/a＞做產品開發時，要將本店產品在同類定位的品牌中做到極致，這種極致指的是被本品牌所定位的消費者能夠最大程度地接受本品牌產品，這就需要設計師在開發設計時，就能深入一線，扮演導購的角色來最親密地接觸消費者，了解本品牌所定位的消費者的各種喜好及在色、款、料方面的購買傾向，從而完成本店面中的產品環節;營銷部做店長導購培訓時，要強調使本店的服務做得最好，顧客千挑不煩，萬換不厭，不要一直跟著顧客，給顧客一個自由寬松的購物環境，用余光注視顧客的購買傾向，發現時及時出現，向顧客做詳細介紹，然后再離開，由顧客自行判斷，同時要充分研究競爭店的服務策略，知己知彼方能做到最好，也就是說，要時刻站在顧客的角度，怎樣做使他們最舒心，我們就做什

Why?

In the same way, other departments are the same. In the case of the relevant departments in the storefront, we should try our best to be "first" when we are fully studied, and we can help our companies to do what they can and can not do.

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< p > from a conceptual point of view, behind the "first shop doctrine" is to be a first-rate brand. As mentioned above, the competition among brands is actually the competition between brand stores. Your store is the first, and your brand naturally comes up.

For example, "white collar", it can be said that its shop has done many first in the same brand, the largest area, the most abundant content, the most expensive product, the most advanced concept (lifestyle shop in the mall), the most humane service (male Shopping Guide), the highest cost (a picture album about 1000000) and so on, so "white-collar" is the Chinese women's clothing industry's eldest is not surprising.

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< p > in the operation of clothing brand, as long as you remember that every aspect of your store is the first, your sales volume is naturally the first, then your brand is the boss of the same brand.

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