Cheap And Cheap, Adding Sweet Franchised Store Lovers.

Less than P, careful friends may notice that there are several couples' clothing shops sprung up in the streets of Shanghai recently. The most eye-catching is the "costumes" and "colorful" clothing chains, which are located near the two Ruijin road and the Zhongshan Park subway station.

You can't see it as a store, but when you enter a shop, you will find that all T-shirts with different colors and patterns have two sizes, and only the jacket has no other products. The style of the shop is simple and clear, and the pattern printed on the T-shirt is also full of cultural rhyme. The price of 100 yuan also makes the lovers who come to visit the shop feel good and inexpensive, and add a sweet feeling to it.

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< p > reporter found that before the "a href=" http://www.91se91.com/news/index_c.asp "market < /a" and there was no lack of lovers' clothes for sale, but it seems that they had not yet played the brand of lovers' banner, nor did they have any shops specially designed for lovers' clothing, and there was no tailoring shop specially designed by lovers and replaced by others.

But now, the couple's exclusive stores that have suddenly emerged have really captured the business opportunities.

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< p > < strong > operating conditions < /strong > /p >

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > pre investment < /a > 60 thousand or so, the storefront is at least 20 square meters < /strong > /p >

< p a > unlike other clothing stores, < a href= "http://www.91se91.com/news/index_c.asp" > lovers shop > /a store, besides finding suitable stores, decorating, pre distribution and hiring salesmen, some of the funds will be specially used for clothing design, that is, hire special talents to design their own unique styles, and then entrust garment manufacturers to process.

If the investors' financial strength is limited, they can not design the team independently, so they can constantly update their clothing styles through franchising.

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< p > it is understood that, including store rent, decoration, purchase and other expenses, there will be about 60 thousand yuan investment in the early stage.

Shop size can be selected according to investment ability, but usually not less than 20 square meters.

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< p > < strong > entrepreneurial steps < /strong > /p >

< p > < strong > choose busy market shops and cooperate with producers. < /strong > < /p >

< p > shop location -- we must try to choose a commercial area with high traffic volume. The first floor is better than the two floor, and the intersection is better than the street.

Even if we choose to set up shop in a large flow area, we should consider whether students, young white-collar and other consumer groups are the majority.

Statistics show that, in general, the customers of lovers' stores are mainly from 18 to 40 years old, especially those who are in love. Most of the couples come to buy couples' clothing specially for the wedding photo.

Although some customers have no lovers for the time being, they buy one for themselves, the rest is left to those who are preoccupied with it, and the twins choose to buy their own children.

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< p > handle the license -- handle business license and tax registration certificate.

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< p > purchase channel, as mentioned above, if the clothing store is operated in the form of franchising, the design and purchase channels of the product can be easily solved.

If you operate independently, you need a design team or a long-term partnership with garment manufacturers to provide product design and production for investors. This mode of operation is suitable for those who want to build their own brand. Their advantages are unique and low cost of purchase. The disadvantage is that building brand takes time and enterprises must have brand culture, which is more challenging for investors.

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< p > < strong > the secret of success > /strong > /p >

< p > < strong > product design, character first, charm accessories, icing on the cake < /strong > < /p >

< p > most of the consumer groups are young students and white-collar workers, so the grades and prices of goods in the store should also be targeted.

According to the different consumer groups, we should reasonably distribute the corresponding grades and prices of goods to ensure that the goods meet the needs of the market.

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< p > product design highlights love words - there is plenty of room for digging.

As the market reflects, many designers tend to think too much about lovers' clothes.

In fact, it is not the difference between size and size. It contains a lot of content, one of which is creativity.

The pattern on a couple's clothes can be made into one half, and two people together can create a pattern.

For example, a red heart, when two people are separated, each garment is half a heart. When it is combined, it becomes a heart.

So many patterns can be excavated, the key is to be related to love.

Couples are equipped with different styles to adapt to different environments and activities. They can be divided into sportswear, casual wear, home clothes and evening dress.

For fabric selection, it can be selected according to seasonal pformation and various activities.

It can be used in the form of pattern changes, or the same kind of wool with different texture or color.

Color use is a very important part, because the costumes should be matched with colors to keep the clothing of lovers or lovers in a whole.

Lovers' clothing is closely following the fashion. Without knowing the needs of consumers, blind self operation and development can easily lead to incorrect sales.

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< p > the accessories of lovers are icing on the cake -- young lovers are crazy shoppers, and clothes are two sets.

The store must be full of unique lovers' clothing. Of course, accessories related to lovers' clothing are also indispensable, such as shoes, caps, umbrellas, jewelry, ornaments and accessories, so that lovers' clothes are more attractive.

Or you can also make lovers' articles: clothes, shoes, gloves, scarves, trousers, belts, hats, toothbrushes, cups, cell phones, watches, glasses, socks, backpacks and even bicycles.

A staff member of a couple's clothing store told reporters that the operation of lovers' stores is to focus on a word of "affection". Each commodity is an ordinary object in life, but it should reveal its deep honey, which is both practical and pleasant.

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