There Are Five Major Skills To Win In Clothing Brand Stores.
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< p > no doubt, the smell of the shop is always faster than that of the shopping mall. More than a year and a half, less than a month and a half, like the recent hot camellia flower ornaments, umbrella skirts, wide belts and so on, are all popular from small shops.
This is the key to store survival.
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< p > so it is called "real benefit" instead of "cheap" because the price of a small shop is no longer a synonym for cheap. The average price of many stores is up to seven hundred or eight hundred yuan, and some goods are even thousands of dollars.
But compared with shopping malls and franchised stores, the gold price of clothing at the same price is often much higher than that of shopping malls and franchised stores.
Therefore, weighing its personality, taste and uniqueness, its "cost performance" is still higher than many brands.
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< p > < strong > intimacy < /strong > < /p >
< p > do not deny the attraction of personality stores, or cute, or spicy, or aesthetical environment, although there is no name store shop, but a lot of a pleasant personal color, you can see the owner's ingenuity.
Moreover, compared with shopping in large shopping malls, customers prefer to sit in a small private space with a little sense of mystery and master's feelings.
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< p > < strong > flexibly < /strong > < /p >
< p > unlike shopping malls and franchised stores, < a href= "http://www.91se91.com/news/index_c.asp" > clearly marked price < /a >, then there is no suspense, shops are mostly able to bargain, uncertain prices will certainly bring psychological stimulation, although the process of price cutting will also make people headache, but the subtle feeling of ups and downs and ups and downs is also stimulating.
One of the secrets of breaking down the pressure is to rush into the store and fight with the shop owner for several rounds.
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< p > related links: < /p >
< p > enhance brand awareness and establish the importance of brand promotion. Brand publicity is not only important for large enterprises, but also for small shops.
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< p > increase investment, make proper use of newspaper radio and TV outdoor media or print some publicity materials, and timely pmit some promotional information, product information and special service information, especially when the peak season of sales is coming, we should do more to attract consumers.
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< p > pay attention to the design of the shop name, strive for both refined and popular tastes, be affectionate and affectionate, so that you can attract people from the shop name.
For example, it is also a barber shop, some of which are named as the design center of the * * image, which raises the understanding of the problem to a higher level. It is also a florist shop, some of which are named "flowers without defects", which are both sources and thought-provoking; the same is the dumpling hall, some people advocate "celebrate the festival every day", and bring out the auspicious and delicious Zhang Xian.
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< p > store shop interior decoration.
Storefront is the image of a shop. The design is neat and beautiful. It will leave a deep impression on people. It makes people wandering and willing to enter. It is an indispensable and attractive way to attract people.
Inside the shop, put up a few product posters, arrange a happy atmosphere, write welcome expressions and so on, so that customers have a good mood.
I saw a wonton hall in Shanghai. There were several big words on the bright glass window.
I find it very cordial and interesting.
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