"Old Shoes" Shop Is Hard To Find An Advantage To Dominate The "Silver Market".

The Shanghai stock exchange and the China Securities Index (CSI) have published 4 themes related to retirement and health. This move is regarded as a new target for the development of silver business opportunities. The "silver business opportunity", known as the sunrise industry, is facing the embarrassment of "limited market" in real life despite the attraction of "money scene". Recently, a reporter recently discovered that the sporting goods market in Xicheng is still an undeveloped virgin land.

Status quo: "old shoes" shop is hard to find

At the moment is the season changing season, Ms. Liao wants to buy two pairs of new shoes for her birthday parents. However, she has run several shopping malls and has not bought the right ones. "Every time you buy shoes for your parents, you have to run several times before you pick them up, so it's hard to buy things for the elderly." Ms. Liao said that because she had always felt that she could not suffer from old people's legs and feet, she bought shoes for the elderly. She advocated to see the real thing in the physical store and try feet. But now the shoe numbers in the market are all small. "The key is that the version is thin and the foundation is not soft enough". It's really not easy to buy the right one.

And reporters in Xicheng open square survey found that wearing professional sports shoes fitness of the elderly are also very few. Aunt Liu, who plays Taijiquan, is wearing a pair of cloth shoes. She laughs and answers the question: "what profession do you want? Gym shoes Ah, as long as the price is right, it's comfortable and durable. Aunt Liu said she wanted to find a professional outfit before, but when she visited the market several times, she felt that the shoes of those sports brands in the mall were not fit. "We don't need any fashionable designs, just relax properly, keep warm and breathe well."

On the side of the body, Feng aunt's feet wore a pair of slightly old red rose brand sneakers. She told reporters that the shoes were daughter's, though they were old, they still fit well. "No way. Now the shoes on the market are tight, and the old shoes are comfortable to reverse." Aunt Feng said, it's easy to buy double cloth shoes now. The right old shoes are really a difficult problem. "The wear of the high gang will wear the heel, the soles are too hard to wear and uncomfortable, so it's hard to find a double satisfied, and no number..." I'm really tired of it. Aunt Feng decided to wear her daughter's old shoes.

　　 Embarrassment: half a year lost 30 thousand

"If I didn't pay too much, I would clench my teeth." Ms. Li, who once opened an old sporting goods store in Binhu District, told reporters that she had seen a gap in the business opportunities of Xicheng's old products, and opened a store beside an area with more elderly people. In order to diversify her products, she has not only sold the clothes for the elderly, but also promoted the needs of fitness for the elderly. clothing Shoes, equipment, originally thought that this industry competition is small, can make money, who knows open business for 1 months, turnover is not even 1000 yuan, even the rent is not enough. After half a year's hard work, Miss Li calculated that she had lost 30 thousand yuan, but had to close the door. Today, she has changed her young women's clothing business. "It's still the money that young people earn."

Reporters then contacted several business sporting goods businesses, almost all of them holding the same view: most of the elderly are very frugal, not willing to spend money, basically can not afford a higher price of fitness products. There are also some elderly stores that have posted information on the Internet. Most of them have been shut down when the reporters have gone through the phone left.

Is the old market really "money scene" attractive and "market" limited? Compared with the "cold" attitude of the physical store, many Internet businesses regard the old products market as "fragrant pastry". On Taobao, many shops specialize in the sale of clothing for the elderly and the fitness products for the middle-aged and the elderly. Some have even achieved the grade of "double crown" and "three crown".

"The poor consumption ability of the elderly" is already an old concept. Now the old people are very well aware of life and have a stronger and personalized consumption demand. Xiao Meng is the head of a "double crown" elderly goods store, and she is deeply touched by the change in the consumption concept of the elderly. "Nowadays many of the elderly are going to surf the Internet, Taobao, and pick their own clothes with them. It's already a fashion." Many "old fans" joined the business of Xiao Meng's business.

　　 Thinking: finding advantages to dominate the market

Reporters learned from the city's Aging Committee that Wuxi has entered the aging population city 16 years earlier than the whole country. Now it has entered the period of accelerated population aging, with an aging population of 1 million 30 thousand, accounting for 22.1% of the registered population. At the same time, the existing elderly population not only greatly reduces illiteracy, but also is relatively independent in economy. They no longer satiate and dress well. They are also willing to accept new things, are willing to pursue fashion elements, and like to distance themselves from young people.

In the past, the old people exercised basically by walking, stretching their arms, kicking their legs, and so on. Now it's different. Tai Chi, jumping gymnastics, shaking diabolo, playing softball, etc., the development of the elderly fitness campaign is booming. Xicheng sports people believe that the elderly fitness exercise is not only a sport, but also a healthy way of life. From the perspective of development trend, the elderly consumer groups will not only expand in quantity, but also have an increasing proportion in the structure. grey market "Is a huge potential market. At present, domestic enterprises do not pay enough attention to the movement of the elderly. The specialization of the existing products is not high with the market demand. The products belong to the stage of low innovation and low scientific and technological content. He suggests that enterprises can develop better products from the physical activities of the elderly in daily participation and combine with the physical characteristics of the elderly, while the sales business should promote the development of the market by studying the nature of the consumption of the elderly, such as paying more attention to comfort and durability.