World Cup Jerseys Sneakers

The enthusiasm of the fans is getting higher and higher as the p a href= "http://www.91se91.com/news/index_s.asp" > Brazil World Cup < /a > is about to enter the knockout tournament. Merchants in the market have begun to harvest the first pot of gold.

Beer sales increased more than twice as much as beer barbecue shops, and small snack foods, which were the main promotions, became the "Darling" of the market.

It is noteworthy that the Brazil world cup is also known as the first year of the mobile Internet World Cup, and mobile media platforms are competing.

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< p > < strong > night passenger stalls increase passenger volume doubled, < /strong > /p >

This year's summer night consumption has become more lively because of the world cup. The "24 hour business" sign has become the flagship of many businesses. According to the statistics of the Catering Association of the city, since the start of the world cup, the average attendance rate of the 24 hour restaurant in the city has increased by nearly 30% over the daily average, of which the increase of passenger traffic at night stalls is the most significant. P

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< p > "prepare for business from 4 p.m. every day until 7 o'clock in the morning and close the table six or seven times a night."

In a seafood stall near the Yellow River Road, Wang, owner of the restaurant, said that during the world cup, the number of passengers at night increased by at least 40% than usual, and they stocked at least twice the amount per night.

Among them, the sales volume of beer doubled before the world cup.

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Like P's and Wang's big stalls, many of the night's casserole shops and barbecue shops are responsible for the fact that since the start of the world cup, the number of people consuming at night has obviously increased. "We can sell thousands of bottles of beer at night, which has more than doubled since the start of the tournament."

A barbecue shop official said.

The hotpot chain, which is the main summer consumer, also said that the world cup has brought new business opportunities to restaurants. In order to seize this business opportunity, restaurants will also carry out daily activities such as half price and delicious food to attract more consumers.

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< p > despite the obvious increase in the flow rate of night stalls, journalists visited a number of bars in the city and learned that the volume of passenger traffic during the world cup was not expected to rise substantially.

"Except for the seats and boxes on the day of the opening match, they were not filled for a few days, and the popularity was not satisfactory."

A bar manager told reporters that it is difficult to increase the volume of passenger traffic in the middle and late stages of the world cup.

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< p > for this reason, the relevant industry associations in Brazil pointed out that the match time of the world cup is more suitable for the fans to watch the ball at home, rather than watching bars in restaurants.

At the world cup in South Africa, there was a match around 10 o'clock in the evening, just in the prime time of the bar business.

Now the earliest match is also 12 at midnight. Some guests come home after the first game is over, and in the next 4 a.m., the guests will be less likely to come to the bar.

A bar owner also expressed similar views.

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< p > < strong > catering industry < /strong > /p >

< p > < strong > buying large gifts and small preemption market < /strong > < /p >

< p > < strong > sales peak season < /strong > < /p >

< p > strong > snacks beverage < /strong > < /p >

During the "P" World Cup, the major supermarket stores in the city also played a big "promotional card" to seize this business opportunity.

Yesterday morning, reporters visited many supermarkets in the city to see that peanuts, melon seeds, potato chips and other snacks had been placed in the most obvious position in the store.

"Some snack products are packaged and sold, and they are buying big gifts and small activities."

In a supermarket store near truth Road, sales staff said that from the beginning of June, a large number of consumers were buying small snacks, and the overall sales of potato chips, peanuts, plum and dried fruits increased by 28% over the previous month.

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< p > "under normal circumstances, every year in July and August is the peak season for beverage sales. This year, due to the arrival of the world cup, the selling time of all kinds of beverages is advanced to the first half of this month."

The beverage sales director of the supermarket said that since the start of the competition, the sales volume of a brand of canned drinks sold by the world cup has increased by about 80%, and the sales of other bottled beverages have increased by about 25%. "Beer, carbonated drinks and tea drinks are the first choice of the three drinks for the fans. Beer is the favorite among fans, followed by all kinds of soft drinks."

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"P > sales promotion, of course, can not be separated from a large amount of sales promotion. In addition to regular discount promotions such as price cuts, discounts and raffle tickets, beverage companies are also advancing with the times in the way of sales promotion. The configuration of" two-dimensional code + WeChat "has become a popular way to promote sales of many beverage brands.

All kinds of new beverage products have marked "two-dimensional code" on the outer package, and consumers can participate in the preferential return or lucky draw by sweeping code.

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< p > < strong > ball ball > a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > "free riding" < /strong > /p >

< p > < strong > late sales volume < /strong > < /p >

< p > < strong > peripheral products < /strong > /p >

< p > night food market is becoming more and more popular, and all kinds of peripheral products of the world cup are also on the "ride".

A few days ago, reporters visited many large sports brand stores and Shang Chao in the city, and found that the shirts, sneakers and football related to the world cup were placed in the most prominent position.

"The price of the genuine Jersey is more expensive and not many buyers."

The head of the sports brand floor of a shopping mall said that the 100% of the domestic brand T-shirts with the world cup LOGO are the best sellers now.

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At the same time, at the same time, some salesmen who sell genuine a href= "http://www.91se91.com/news/index_f.asp" > Jersey /a > brand stores said, "the real peak of consumption will come in the 8, 4 or even finals."

According to the experience of the world cup in South Africa, at the end of the tournament, when the top 4 champions and the champions are decided, the consumers will concentrate on buying the jersey of the strong team. "When the Argentina team entered the top 8, Maradona's 1986 limited edition T-shirt was sold out."

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< p > a reporter saw in a Adidas store that the price of each football shoe ranged from 399 yuan to 1000 yuan.

At the same time, the world cup special football sales situation is also relatively good, "I hope that the late fierce competition can further stimulate sales."

Sales staff said.

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In the world cup of "P > four years, many" pseudo fans "need a guide for watching matches.

The staff of a Xinhua Bookstore in this city told reporters that books on World Cup and soccer books were sold better in bookstores recently, and the sales of star biographies increased.

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< p > < strong > competition Advisory Service Platform "first year" grab business opportunities < /strong > /p >

< p > < strong > Mobile Internet < /strong > /p >

Prior to each group match, users predict the outcome of the match through a circle of friends. During the game, fans chat enthusiastically through social applications. After the day's competition, mobile users review the game through QQ, Sogou and other news clients, and learn about the information.

With the rapid development of mobile Internet, the way people get information is quietly changing.

In this world cup, the mobile Internet has become the second battleground for the first time. The first year of the mobile Internet world cup is officially started.

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Less than P, the relatively embarrassing match time of the Brazil world cup has made it difficult for people to devote themselves to the world cup.

Therefore, for the highlights of the world cup, more than half of the fans choose to watch on the mobile screen and use all the time to check the event information and hot comments. The main position of refueling shout and judging is pferred from bar to mobile phone and WeChat micro-blog, and all kinds of mobile APP also show their magic. Calendar Reminder, simulation game and other functions help users to devote themselves to the upsurge of the world cup. Mobile phones have become an essential weapon for fans.

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< p > according to the monitoring data of Analysys, the number of news clients UV (visitor number) increased significantly on June 10th 14 -6.

Among them, Tencent news client UV rose from 10 to 18 million 643 thousand and 200 to 14 days to 22 million 992 thousand, an increase of 23.3%; Sohu news client UV increased from 14 million 692 thousand and 500 to 17 million 381 thousand and 200, an increase of 18.2%.

At the same time, mobile Internet users have almost the same preference for video duration. According to statistics, the per capita usage time of each video client is stable at 13-15 minutes.

In particular, short video, which can "respond quickly", has been more sought after. Short video APP, represented by micro vision, second beat and micro pat, first participated in the world cup and established an online platform to compete with authoritative media.

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< p > industry pointed out that during the world cup, the information flow and user groups formed a specific "cultural tribe" because of this feast. In response to the needs of specific users, many mobile Internet companies opened up new paths to provide fans with a more convenient and light application to provide a special information acquisition platform for the world cup.

In QQ browser access to light application channel, users can open the "Brazil World Cup" light application.

Apart from the comprehensive and professional content setting, it has the advantage of being more convenient and no need to download compared with the general world cup APP.

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In the first year of mobile Internet World Cup, P changed not only the traditional mode of user entertainment and market operation, but also subverted people's access to information channels and lifestyle.

When people enjoy their convenience, they need to recognize information accurately.

Starting from the beginning of this year, the development of mobile Internet in the future must focus on user needs and let a href= "http://www.91se91.com/news/index_f.asp" > User < /a > experience more convenient, accurate and personalized Internet information services.

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