Electricity Supplier In The Mid Year Sales Promotion Needs "Grounding Gas"

In recent days, including Suning, Jingdong, Tmall Several big business providers, including Amazon, have launched another round of large-scale promotions. Reporters visited the market to learn that consumers in this city are quite calm in the face of common "online specials" and "limited time spike". Most of the consumers interviewed said they still felt that it would be more reliable to ensure that they had "goods" or "synchronized" sales promotion in the store.

Electricity supplier promotion boom

"These days, the elevator in the residential area has seen the advertisement of the business promotion, which is said to be more powerful than the" 51 "." Mr. Li told reporters yesterday, "but recently, there seems to be a lot of online shopping promotions, and it seems that the online shopping is really going to be compared with the Internet." in recent days, the concentrated promotion of the electric business has once again attracted the attention of the public. It is understood that since the end of June, the major business outlets such as "shop anniversary", "mid year" and "midsummer" have come to the forefront, including color TV, ice washing, digital 3C and general merchandise, etc. sales promotions are all above 30%. Some electric providers even launch the "half off" promotion of large appliances.

Consumers have doubts.

But in the interview, reporters found a single "online". Special Offer The attractiveness of "limited time spike" to consumers has begun to decline. "Sometimes it's tempting to see the promotion price, but it can't be grabbed at all," Ms. Feng complained to reporters. "Last time I saw a Samsung mobile phone special price of more than 600 yuan, but the list showed that it was impossible to buy goods, and tried several times." Some consumers choose to buy large appliances, because they can not see the real thing, even though the price is very favorable, they do not want to place orders easily. Consumers, Mr. Zhao told reporters: "flat panel TV with a value of five thousand or six thousand yuan can not be seen and touched. It is because the discount is several hundred yuan, it is necessary to pay first, or is it not very reliable?"

Promotion needs "grounding gas".

In fact, the promotion of e-commerce needs to be "grounded" in terms of supply protection, after-sales service and entity store synchronization. It has become a focus of attention in the market. Suning relevant person in charge told reporters that in its "mid year big promotion", has increased the physical shop scan code order, increase online shopping self promotion, free WIFI, online offline experience test machine and other services, fully embody the advantages of O2O (online to offline). Amazon, through localized distribution system, has also been able to deliver the order of the city in the next day, and even deliver the fast logistics service on the same day. And many of the cities on Tmall platform. business They also focus on providing consumers with the service of "solid grounding", such as the physical store experience, localization customer service, shop site maintenance and so on.