New Marketing Mode Of Guangzhou World Trade Clothing City

At the world cup sale meeting held in Guangzhou World Trade Center, it lasted until 5 p.m. Atrium 24 square meters LED HD giant screen and high simulation surround sound configuration, attracted a lot of customers gathered here to watch the world cup, and the shops in the shop are bargaining, customers are anxious to wash some clothes back. Consumers who participated in the event bought their favorite clothes at the price of Chinese cabbage, satisfying the desire to shop and the world cup addiction.

According to the organizers, the daily traffic volume reached tens of thousands of people. The huge business opportunities generated by such a large volume of traffic have aroused interest among the major merchants in the world trade center. It is reported that many booths have been set up on the scene of the event. Commodities include drinks, snacks, clothing and so on. At the gate of world trade clothing city, the hosts will arrange fancy football performances, 1 dollar spike, WeChat draw and time limit snap up every afternoon. The prizes include IPAD, mobile phones, mobile hard drives, Bluetooth headphones, etc., and consumers who rush to buy goods can also receive exquisite gifts from relevant shops. At the scene of the event, the auto dealers came to the scene to show the cars and attract customers.

Excellent program performances, WeChat raffle, competitions and other activities have led to the popularity of the world trade clothing city. Some businessmen have indicated that through this platform, the brand image of the company has been displayed and their products have been recommended. It can be said that the world cup sale will be a very successful activity.

Guangzhou world trade clothing city official said, on the one hand, organizing this special sale activity is to attract more customers to participate in the World Cup Carnival in a more relaxed and interesting way. On the other hand, with the promotion of the world cup, customers will be more and more popular and people will be more prosperous. This is also a good opportunity for the world clothing city to promote itself with the help of the world cup.

　　 Experiential services conform to customer consumption habits

　　 Wholesale clothing market In the past, the inherent impression was that a small shop was next to each other, and the floors and walls were full of clothes. But in the past two years, many garment wholesale markets have been repositioned to support high-end brands and form their own development characteristics. The bright and bright brand flagship store, the gorgeous style lighting, the crystal clear window display, the dynamic beautiful music, the wholesale and retail sales mode, the fashionable salesperson, these only in the large department store can enjoy the shopping pleasure, now in Guangzhou world trade clothing city can also feel.

along with Online shopping People's consumption habits are changing. Shopping hours in shopping malls are becoming shorter. Time for eating and drinking is increasing. Traditional shopping centers have encountered unprecedented challenges. Experiential consumption has become the trend of the times. Against this background, Guangzhou world trade clothing city has put the customer experience in the most important position.

According to the introduction, Guangzhou world trade clothing city has modern exhibition hall, fast clothing distribution, food and catering facilities and other facilities, and strive to create a one-stop shopping base for brand clothing, including display exhibition trade, fashion design and distribution, e-commerce, financial services, clothing distribution, catering and other functions. It has gathered a combination of fashion apparel, brand clothing, foreign trade clothing, fur leather city and other composite formats. It is a large-scale clothing trade complex integrating product exhibition, brand exhibition, R & D design, industry communication, business logistics, business office and trend publishing.

Insiders pointed out that there is a lot of homogenization competition in the wholesale clothing market and department stores. Whether they are layout, service items or the brands that they have become more and more homogenous, supporting facilities and experiential services of consumers can retain popularity to a greater extent and drive sales by popularity.

　　 new Marketing mode Promoting innovation and development

Guangzhou Liuhua business circle has always been the gathering place of the Pearl River Delta and even the whole country's clothing industry. The large and small shops are crowded among hundreds of clothing stores. Guangzhou world trade clothing city is undoubtedly facing fierce competition within the business circle. In this critical period of rapid transformation and upgrading of the industry, the WTO also focuses on synchronous interaction with industry and enterprises in order to promote the development of the industry to a greater extent. The head of Guangzhou world trade clothing city said that compared with other clothing cities in the commercial circle, the world trade clothing city has gone through the popular fashion route, and the products cover various domestic clothing brands, ranging from positioning to products. "At the same time, with a series of activities held, the world trade clothing city has also gained a certain popularity and popularity in the business circle."

2014 WTO series activities rely on the industry background and industry pattern, continue to seek the deep level of value appeal of the industry, and create a brand value through innovation, in order to take the key step of transformation and upgrading. It is understood that this year around the world trade promotion of industrial transformation and upgrading, brand building, channel development, carry out a series of activities such as return purchase, fashion buyer contest, update the marketing mode, promote industrial docking and trade cooperation, and promote the branding process of the specialized market.

At present, Guangzhou world trade clothing city 5 million yuan cash return, fashion buyer contest, world cup sale and other activities have been launched. The development of Guangzhou world trade dress city affects the development of Guangdong garment industry. Its development and strong will drive the transformation and upgrading of Guangdong's garment industry. A series of precise docking and exchanges and a full range of brand display activities, to truly play the role of the world trade union supply and demand docking, industry exchange, brand marketing and other integrated and comprehensive display trading platform, to better play the role of professional market brand incubator, to achieve a win-win situation. The development of these activities not only reflects the efforts of the WTO to explore the brand development path, but also reflects the determination of the WTO to become the global fashion sourcing base.

According to the insiders, the Guangzhou world trade clothing city is a platform for cooperation and exchanges. Its huge project scale and complete supporting facilities have unparalleled advantages. With the attitude of cooperation and the absorption of peer groups, the mode of resource sharing is complementary to each other, thus promoting the innovation and development of China's garment industry.