7 Pictures Of A Fashion Show Tell You The Whole Process.

A perfect one. Fashion Show How to make it? Although many media have reported the basic budget for making a fashion show, many people do not know much about making a fashion conference from the early stage planning to the late stage follow-up. This involves the communication and coordination between brands, public relations companies, building companies, watching guests, and various emergencies at the scene of the event. 7 pictures are used to show you how a show was born.

1, venue selection and layout

Most of the brands that choose to be in China show their original design styles and design concepts intact. The brand with insufficient budget will normally choose an area with enough space according to the design of the brand headquarters to restore the costumes that were first released in the four fashion city. But now many brands in China are more sincere in deciding to make a completely different show in China. For example, the Dior Homme autumn and winter series in Shanghai just completed the Dragon Museum of Fine Arts (West Coast Pavilion) show, completely different from the brand in January held in Paris, although the theme is still for the Lan Ling flower, but the Dragon Art Gallery venue layout is obviously more colorful. "Homme" Or Balenciaga Beijing Editon, the brand Paris headquarters chose the Church of Beijing Chinese oil painting academy as the show ground. In the past, the 798 big cans were the first choice of fashion brands, but now the brand is more inclined to find a more unique venue show. Therefore, public relations companies need to select enough sites for brand China selection, followed by brand headquarters measurement and trade-offs, so it is especially important for the early stage public relations companies to provide customers with a perfect match area and novelty.

2. Model interview and trial fitting.

A few years ago, when the Chinese supermodels had not yet come to life in the international arena, most brands were conservative in choosing Chinese models. When the male and female models such as Liu Wen, Feifei Sun, Zhao Lei and Hao Yunxiang began to be concerned, the balance between the middle and external models would be taken into account when the international brand was in China. Many brands will book their own models in advance, especially the opening models and closed models, and the rest will be sent to Chinese public relations companies to arrange interviews. After the first round of interview, the model selected by the public relations company was photographed and archived, and then handed to the brand headquarters for the second round of screening. The brand will send people to China for trial work one week in advance (at least three days). The test is actually a time-consuming job. Those perfectionists will choose the most suitable clothes for each model, because the clothes and shoes are fixed sizes, but each model has different shapes. At that time, it is necessary for experienced tailors to adjust the scene, and every detail is never let go. So half of the trial time is spent on debugging fashion. Do not think that these models will eventually be able to set foot on the T stage. There will be a lot of temporary models before the show. For example, everyone likes a model, but the designer himself may not be interested in it.

3. Media and guests invitation

　　 luxury brand There are two reasons for choosing China's show: one is to consolidate or establish the brand's image and status in China, and the two is to further improve the relationship between the media and VIP guests through activities, so as to stimulate consumption. And inviting the media is doomed to be a matter of exhaustion. First of all, because the seats in the show are limited, not all media can come to the show. From the publisher, from top to bottom, the senior fashion editor will not be invited again. And this is still for the big magazine, for a second line publication, a chief editor plus a fashion director is enough, and the website media is usually 1-2 places. When the first edition media list is ready, it is necessary to give the brand confirmation. The brand public relations department will modify the list appropriately according to the degree of cooperation and intimacy between the brand and the magazine. When the list is confirmed, the public relations company will issue a "save the date" informal electronic invitation letter three weeks before the start of the event, to remind you to leave the day to attend the event as much as possible. Next is the RSVP (French, R pondez s' IL vous PLA t t, which means that the invited person will tell her if she can go after receiving the invitation). After making a few phone calls, the media list will have a big change because someone is too busy to come, and someone suddenly left. Until the day of the show, there will still be media telling you that he may suddenly be unable to come to the scene. Compared with the media invitation, it is relatively easy for guests to invite, because both in Europe and America, or in China, the guests who have received the invitation show have a good relationship with the brand. {page_break}

4. Invitation letter production

according to brand Each season's design theme will be carefully designed. In general, the brand will invite professional calligraphy teachers to write the names of guests on the invitation. After finishing all the invitations, the different parts of the show guests are invited to take the invitation letters that they are responsible for. And the courier company always loses some invitations on this important occasion (though it may not necessarily happen, but this situation is really common). So it is a great project to confirm every invitation to receive the invitation. In some companies, the receptionist at the front desk signs the invitation letter and fails to notify the invitations in time, resulting in the invitation letter always being lost in the unexpected place, so the media will go to the brand PR office to know the delivery of the invitation letter in a mild and gentle way.

5. Seating arrangement

Even if the editor and the guest reply early, they will be present. But on the day of the activity, there will still be people who are invited to be unable to come, and those who are not invited will be added to the list again. This is actually not the key. The difficulty of row seats is that you need to calm down and put hundreds of people in a large seating table. According to all kinds of gossip and rumors in fashion circles, you have to arrange seats wisely, and you can't arrange the other party for the less harmonious editors. For the female stars who came to the scene, according to their potential cognition, they arranged for them to sit on the left or right side of the top brand. Because the first row is almost always a top brand editor, a media editor, a star attendant and a diamond grade VIP customer, all of them are guests, no one can offend, but there are always positions in front and rear. The public relations must have strict yardstick in the heart of the public relations, pick out the most important figures, and arrange the best positions in small minds. People who are responsible for the row must have a virtual seating plan to remember the seat numbers and location of the important guests as far as possible. After all, face and position are most likely to be highlighted in the front row.

6. Site management

A fashion show starts from the media sign up, and it is not destined to be seamless. The media need to shoot stars and celebrities on the red carpet. And shooting the media in the showroom requires the first time to grab a good place to shoot the model. Group interviews and exclusive media need to catch stars for short interviews. And different links need different people to stare at the scene, because there will always be media late and stars are late.

　 7, After Party

The significance of a show is to establish brand image, and the key point of the party after the press conference is to consolidate the brand relationship. After all, the party is the key to social. A After Party almost greet the most sociable people in a city. The party is the most important part of all the links that make fashion circles prosperous. It seems that the open fashion circle is conservative. If you pay attention to it, you will find that people always participate in activities. Those who sharpen their heads and squeeze inside are at this noisy party scene, socializing and expanding their circle of friends in the rhythm of alcohol catalysis and roaring music.