"Havana" Flip Flops -- Brazil National Shoes
< p > < < a href= > http:// > www.91se91.com/news/index_x.asp > > Havana > /a > what is it? It is a < a href= "http:// www.91se91.com/news/index_x.asp" > Flip Flops < /a >, is Brazil's "http://".
In Brazil, the left foot comes out first, symbolizes good luck, and vice versa.
During the world cup, an advertisement in Brazil is on the hit. Romario delivers the right foot of Havana to Maradona. The intention is self-evident.
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< p > in Brazil, from newsstands to supermarkets, from peddlers to shopping malls, Havana is sold. Brazilians' yearning for freedom and independence is reflected in the flip flops.
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< p > < strong > the relatives of Japanese clogs < /strong > < /p >
< p > Brazil is rich in rubber. "Havana" was originally designed with rubber as slippers for coffee collection workers. It is not only light and cool, but also sells at a low price.
In the middle of last century, Brazil ushered in the tide of Japanese immigrants, and clogs came to this country. This inspired designers' inspiration. Since 1962, Havana has been designed to be similar to clogs.
Natural rubber as raw material, colorful, rich patterns, very popular, from celebrities to celebrities, everyone loves this lovely and convenient flip flops.
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< p > in Brazil, this is a thorough public product.
The basic design is only about 15 Real (equivalent to about 50 yuan).
For the current world cup, a special section with names of different teams is around 25 Real (equivalent to RMB 80 yuan).
Even the most expensive women's slope and slippers are only about forty (111 yuan).
Taking into account the prices in Brazil, a small box of tomatoes needs 10 Real, and the slippers are really the price of Chinese cabbage.
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< p > < strong > the new favorite of movie stars < /strong > /p >
< p > "Havana" is an imaginative brand.
It designs 90 basic series from candy color to comic print for different groups of people. It also works with other brands to create special limited money and variety.
You can also choose all kinds of small decorations and put them on slippers. They are very personal, such as Neymar's little Jersey, < a href= "http:// www.91se91.com/news/index_p.asp" > Brazil < /a > national flag.
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< p > there are also high-end styles, such as the limited edition full of crystal, 273 Real (about 760 yuan).
At the Oscar prize presentation ceremony in 2006, every star who won the Oscar nomination received a gift bag, including a pair of "Havana" flip flops worth more than 1000 dollars. Each pair of shoes was printed with the name of the star. The lady's slipper shoelace was made of gold and SWAROVSKI crystal, decorated with zircon and black diamond. The gold laces of men's slippers were built with a five pointed star made of pure silver and black diamonds. They are undoubtedly the most luxuriant luxuries in the history of human slippers.
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< p > < strong > breakthrough in World Cup < /strong > < /p >
P > some other brands have begun to emulate Havana, such as the Imam slippers, which are lower in price than in Havana.
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"P > how to remain invincible? With the help of the world cup, Havana broke through successfully and became more and more popular.
As early as the 1998 World Cup, the commemorative money introduced by Havana, printed on the Brazil characters, the players' jersey numbers and the flag pattern of Brazil, is still the most popular slipper with higher price.
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"P", which is Havana's reputation since twenty-first Century, is also named by the US business week as one of the coolest 50 designs in the year.
In recent years, the sales volume in Havana is over one hundred million per year, of which 10% are exported overseas.
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These days, in the retail stores along the Bana beach of Holland, the Havana version of the orange Havana has been sold out, which is obviously related to the excellent performance of the P team in this world cup.
As for England and Spain, few people are interested.
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< p > < strong > 1.2 10000 stores, < /strong > /p >
In order to reach the foot of everyone in the world, Havana started the global expansion journey at the beginning of twenty-first Century. < p >
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< p > small herringbone has become a new driving force for Brazil's economy. Brazil has established over 1.2 Havana stores in more than 80 countries and regions.
In 2012, "Havana" further intensified its efforts in Asia to export and set up exclusive stores to Pakistan, India and Indonesia.
In the first 3 quarters of 2012, the net profit of the brand was more than 2 billion 100 million (1 billion 50 million US dollars), becoming a sales miracle under the background of global economic downturn.
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Des Navarro de Camargo, the brand owner of Havana, is very low-key. Although Brazil is the richest woman in the world, she knows little about P.
She died in April, at the age of 100.
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< p > < strong > still taking the civilian line < /strong > /p >
< p > although Havana has already taken the high route, the slippers in some aspects still maintain the true colors of civilians.
This type of flip flops is still not packaged when they are sold. They use only one plastic wire to tie the two shoes together. The store will give you a bag to put the shoes up.
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< p > it is interesting to say that Havana has another special function.
The security situation in Brazil is worrying, especially in the slums.
Several Chinese friends in Brazil strongly suggested that when they arrive in Brazil, buy the shirts of local clubs and buy double Havana.
When walking on the streets of Brazil, they dress up with the local people, and the safety factor increases instantly.
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