2014 Shenzhen Trade Fair Overseas Brand Strong Attack

Annual clothing Grand event - the fourteenth China (Shenzhen) International Brand clothing Clothes & Accessories The fair is about to open in July 10th at the Shenzhen Convention and Exhibition Centre. At present, the recruitment work is drawing to a close, and various supporting activities are being planned. This year's overseas exhibition area will be an important highlight. What overseas brands have been settled? Let's pay close attention to it.

　　 LASCANA: between heart and propriety.

Founded in 1949, OTTO group is headquartered in Hamburg, Germany. Over the past 70 years, it has become the world's largest online apparel and daily necessities retailer, the world's largest mail order business group, and the world's second largest e-commerce solutions and service provider.

In 2001, LASCANA was introduced by OTTO group as an advanced underwear brand, expanding its product line, expanding swimsuit and beach wear products series, continuing LASCANA's urban beauty positioning and European fashion design style.

In 2013, LASCANA, a German brand with the best understanding of Chinese women, brought German fashion design for Chinese women to Europe. LASCANA strictly adhered to the OTTO group's global procurement guidelines, respected people, respected nature and selected suppliers in procurement activities, ensuring that all products had stable quality and excellent cost performance while giving full play to corporate social responsibility.

EFTC: innovative and unique and excellent quality

The European fashion trade center (EFTC) has been established in Asia for over twenty years and is headquartered in Hongkong. It is mainly engaged in the agency, retail wholesale and underwriting of European high fashion.

EFTC provides Asia general agent service for all the world class brands in Europe. Its services range from large cities in Greater China, such as Beijing, Shanghai, Dalian, Harbin, Shenyang, Nanjing, Guangzhou, Hangzhou, Wenzhou, and Shenzhen. In order to enhance the visibility of all brands, EFTC has exhibited overseas exhibitions on behalf of the brand in addition to regularly displaying the latest samples of the brands in the showroom in Hongkong.

Innovative and unique quality is the direction that EFTC is pursuing in fashion brands. Based on this idea, EFTC tries to find some like-minded brands as partners. Of course, EFTC will continue to look for brands with the same business philosophy and common vision as partners.

　 HAVAIANAS: always at the forefront of fashion

HAVAIANAS stands for vitality, fashion and comfort. Bright colors show the spirit of brightful, free and beautiful brand spirit and interesting vitality. HAVAIANAS is always at the forefront of fashion. It can be called "the world's top rubber towing." shoes Brand ".

"Original flavor" is the principle that HAVAIANAS brand has always adhered to since its establishment. From the original simple style to today's various styles and colors, the principle remains unchanged.

HAVAIANAS is the representative of the fashion trend. Rich colors and bright styles may dazzle you, but quality is the root of all beauty.

　 Wei Fashion

Wei Fashion group was founded in 2009 and is headquartered in New York, USA. It is a service platform combining famous brand resources in Europe and America and China's channel resources.

At present, the company represents more than a dozen famous brands in Europe and America, including Milly, Erin, Denimocracy, EVOCATEUR from the United States, Axara in France, Aldomartins in Spain, Smythe in Canada, Trico Chic in Italy, DV Roma, etc. They are helping them find excellent agents and retailers in China.

Wei Fashion will bring 8 famous European and American brands to the Shenzhen trade fair No. 7.10 -7.12. At the same time, some European and American brands CEO and sales director will also be there.