CHIC 2015 Deducts The Change Of Value.

New technologies such as big data, social networking and mobile Internet are changing people's way of consumption and lifestyle, but also changing the way of production and operation of P.

China's "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a "industry will soon enter a new era of change.

< /p >

"P >" over the past 20 years, CHIC (China International Apparel a href= "http://www.91se91.com/" target= "_blank" > dress > /a > exposition) is commendable, has been committed to seeking "essence" and "change".

"Essence" is reflected in its continuous development towards specialization, trend and internationalization. "Change" is reflected in its advocating of "innovation", "creativity" and "creation", thus promoting the pformation and upgrading of the whole industry.

Wu Zhize, chairman of the news bird group, has a close evaluation of CHIC, which represents a lot of CHIC's brand growth.

< /p >

CHIC, who is good at seeking change, has also made a great change this year, moving p to Shanghai.

< /p >

< p > < strong > change is mission > /strong > /p >

< p > March 18, 2015 ~20, the twenty-third China International Clothing and Accessories Fair (CHIC2015) will be held in the newly completed National Convention and Exhibition Center (Shanghai) in Hongqiao, Shanghai.

In the critical period of pformation and upgrading of China's garment industry, CHIC has seen and combed industry and market changes, striving to extend exhibition functions in a new form, improve service matching, achieve breakthroughs in their own value, and boost the reshaping of brand value.

< /p >

< p > "the next 10 years will be a critical period for the pformation and upgrading of China's garment industry. It will also be the 10 year of China's clothing brand merging into the international arena.

Standing at a new historical starting point, Chinese garment enterprises need to rebuild their core competitiveness through a series of reforms.

< /p >

< p > in fact, CHIC is always the first time for the industry to sort out the thread and guide the direction of every key node in the development of China's garment industry.

< /p >

< p > over the past 22 years, with the aim of guiding the development of China's garment industry and promoting the development of China's clothing brand, CHIC has led the Chinese garment industry to achieve a leap across with its broad vision, forward-looking vision, rich resources and pragmatic services, and witnessed and promoted the Chinese clothing brand from extensive operation to intensive management, from product competition to brand competition, from single brand to multi brand, and from the Chinese market to the international market.

< /p >

< p > in this process, CHIC itself has not only become the largest trade exhibition of clothing trade in Asia, but also has become a comprehensive business platform integrating business negotiation, channel development, resource integration, market inspection, tidal release, cross-border cooperation, international cooperation and capital docking.

At the same time, with the continuous improvement of the fashion of the exhibition, the integration of cross-border resources in various fields of culture, art, creativity and technology has made CHIC the focus of attention in the fashion industry and even in the society.

< /p >

< p > the next 10 years will be a critical period for the pformation and upgrading of China's garment industry. It will also be the 10 year of China's clothing brand merging into the international arena.

Standing at a new historical starting point, Chinese garment enterprises urgently need to rebuild their core competitiveness through product innovation, cultural shaping, organizational change, supply chain optimization, international resource integration, business model innovation and experience store upgrading.

In the critical period of the pformation and upgrading of China's garment industry, facing the new needs of further upgrading and development of the brand, CHIC combs the new changes and new demands in the adjustment and upgrading of the industry through the reflection of the high-end wisdom and the practical problems. In 2015, when moving to Shanghai, it redefined and divided the exhibition area with a completely new image, improved the matching degree and effectiveness of the service with new functions, deeply explored and expanded the new value of the exhibition, and gathered various advantages resources in various dimensions to meet the personalized and diversified needs of the brand development in the new era.

< /p >

< p > < strong > change of form < /strong > < /p >.

< p > every year, the exhibition plan of CHIC is consistent with the trend of China's garment industry structure adjustment and brand development demand, and this year is no exception.

< /p >

< p > according to industry change and brand demand, CHIC2015 will be divided into two major regional plates, namely, professional category and special exhibition area. On this basis, CHIC2015 will be divided into 12 professional exhibition areas and an independent exhibition.

< /p >

< p > professional category plate is the most important part of CHIC2015. It is made up of 8 professional exhibition areas, including men's wear, leisure sports, women's wear, children's wear, < a href= "http://www.91se91.com/" target= "_blank" > Leather > /a > fur, feather clothing, clothing accessories, supporting resources and so on. The exhibition will relocate the professional exhibition area for the first time with the concept of lifestyle.

< /p >

< p > the special exhibition area is composed of starlight world, link future, design power and ODM intelligent production area.

Among them, starlight will be one of the key features of the exhibition area, and China's market influential brands will be invited to participate.

Here, we will assemble new models, display new ideas and exchange new ideas.

CHIC organizer will strengthen the deep communication and docking between market brand and high-end commercial channels, overseas expansion partners and financial investment institutions, bring business resources matching high-end brands, and achieve further optimization and upgrading of channels.

At the same time, the brand can rely on the trend of release and other means to achieve the right of fashion discourse and the promotion of market influence.

< /p >

< p > "professional category plate is the most important part of CHIC2015. It is made up of 8 professional exhibition areas, including men's wear, leisure sports, women's wear, children's wear, leather fur, feather clothing, clothing accessories and supporting resources. The exhibition will relocate the professional exhibition area for the first time with the concept of lifestyle."

< /p >

Less than P, linking the exhibition and promotion functions of future exhibition area is an exchange space full of sense of experience.

It is planned by the new concept of concept pmission + service solution, providing a multi-dimensional platform to increase contact with the audience.

Here will be the collection of cutting-edge technology and achievements related to the development of clothing industry.

At the same time, the exhibition also set up special seminars, small sharing sessions and other activities to create an ideal space for opinion sharing and product promotion, and help enterprises display the latest and most leading ideas and service programs.

< /p >

< p > the design strength exhibition area will invite the independent a href= "http://www.91se91.com/" target= "_blank" at home and abroad to show the latest product design and concept of designer /a, designer's office and studio.

CHIC organizer will display their design talents with concise and self-help exhibitors. Through the "through showroom", the live show, the new fabric site design and other interactive tools, we can create a wide range of contacts between the elite designers and fashion brands, fashion buyers, retailers, investment institutions, suppliers and other cooperative resources, and turn innovation into commercial value.

< /p >

< p > ODM intelligent manufacturing exhibition area will include fast response, micro supply, flexible production and other service systems, integrating intelligent enterprises, featured processing, high-quality ODM of various categories, and so on.

Through the latest processing, design and R & D level display, enterprises will achieve commercial docking and cooperation with many exhibitors and garment brands.

< /p >

The "P > CHIC- trend brand exhibition has been held in Beijing for 3 consecutive sessions. In 2015, it will be included in CHIC for the first time in the form of" exhibition in the exhibition "and will become the most passionate and interesting front zone of CHIC with a richer combination of tide and ecology.

The CHIC- trend brand exhibition will present the trend clothing and fashion brands at home and abroad, the trend crossover products, and all kinds of fashion lifestyle brands. It will bring an alternative trend to cater for the market of young people, win the competition of different cultures and advocate the trend culture.

< /p >

< p > < strong > service change < /strong > < /p >

< p > promoting the trade and reaching of all kinds of exhibitors brand is the core of CHIC's efforts.

In view of the demand for brand commerce, CHIC expands the information of distributors, and optimizes the resources of department stores and shopping centers, as well as the excavation of e-commerce platforms, buyers, and multi brand stores.

< /p >

At the same time, CHIC also organizes channels, such as show, business forum, pairing meeting and other activities, so as to facilitate the aggregation of different customer groups and ensure the precise docking between exhibitors and P.

< /p >

< p > "in view of the demand of brand commerce, CHIC2015 will expand the information of distributor agents, optimize the resources of department stores and shopping centers, excavate the platform of e-commerce, buyers, and multi brand stores, and absorb the resources of financing and acquisition and cross-border cooperation."

Meticulous overall planning, comprehensive upgrading of service system, pragmatic and effective related activities, the concept of green economy exhibition, and professional quality exhibition partners will create a brand new exhibition atmosphere and experience for exhibitors and professional spectators, and a brand new industrial ecological circulation system is quietly formed.

< /p >

< p > 2015, CHIC will set the industry together, integrate the resources of the world, channel the essence of the channel, gather forward thinking, deeply serve the exhibition brand, and boost the brand to realize the value remodeling.

< /p >

< p > in the past, CHIC witnessed the dribs and drabs of China's clothing industry. In the future, CHIC will continue to upgrade and navigate the Chinese garment industry, and will lead the industry to achieve value change by releasing the power of change.

< /p >