Korean Sports Brand, Sports Competition, Innovative Marketing, Publicity Products

in order to Promote Sales volume and brand awareness have been raised among consumers. Sportswear brands have organized various sports competitions to attract consumers' attention. Sports brands such as Nike, Adidas, Puma and New Balance hold sports meet every year.

In addition, Japanese sportswear companies, sports equipment companies and cosmetics companies have also started sports training schools to create brand image and publicity products.

According to the June 22nd report, since 2002, the German sports brand Adidas has held a sports meeting called "Hangang marathon" every year, and this year Adidas has added another marathon race. The event was called "miRun", which was held in Busan.

In 2008, Nike held a marathon race called "we run up". Recently, another event was added to Jiangnan, South Korea.

Another German sports brand, Puma, was reluctant to start running the "Puma night race" competition last year. New Balance's competition is more innovative. When the runners are running, they will be hit by colorful coloured powder, so the event is called "The Color Run".

　　 reebok A market manager said: "hosting sporting events provides a good opportunity for consumer company to increase market impact. At the same time, by attracting consumers to participate in sports competitions, they can have a deeper understanding of the host brand, and then stimulate the brand loyalty of consumers.

In 2012, Reebok began hosting a physical training program, and held an obstacle race in November of that year. This year, Reebok plans to add yoga and other events to its content.

Last year, Adidas also launched a rock climbing competition, while Nike specially organized a race for female consumers in Seoul. At the same time, it provided training for competitors and taught them to run scientifically.

The Reebok Co administrator said: "more and more people are involved in these sports activities. Some people come to compete for years. However, many contestants hope that the organizers will organize more kinds of sports as a part of their leisure activities. Nowadays, young people are becoming more and more aware of their physical activities. In the future, more and more companies will launch different kinds of sports events.

Coincidentally, Japanese companies also run running schools in order to publicize their brands. Last year, Asics Corp, the sportswear manufacturer in Japan, started running training schools with joint motion instrument manufacturers and cosmetics manufacturers.

It can be said that the intention of drunken men is not alcohol. The final purpose of these three companies in sports training schools is product publicity. Perhaps this ingenious way of publicity can get unexpected results.

stay Run In the process, Shiseido's cosmetics experts advise runners to tell them that they can use sunscreen and soap to prevent strong sunlight. A professional said, "using some sunscreen before running can refresh your mind and make people enjoy the running process more."

Asics Corp, which produces sportswear, provides sportswear for runners. Tanita Corp, an instrument maker, provides calorie burner while Shiseido, a cosmetics company, provides sunscreen. From these organized runners, these three companies can not get too many benefits, but the publicity effect of organizing running events is very large. It makes consumers know more about the sportswear brand, and knows the function of sports apparatus and cosmetics, which is of great benefit to the establishment of product image.

Compared with the bombardment of advertising in the media, this may be a better way of product publicity.