Guangdong Women's Wear Market: Problems And Causes

Through the women's style clothing Based on the statistical analysis of the pass rate, the qualified status of the inspection items, the distribution of the enterprise type and the qualified rate of the products in the past years, this paper expounds the quality problems and reasons of the women's garments in Guangdong Province, and comprehensively analyzes the problems and causes of the women's clothing industry in Guangdong Province, and puts forward some suggestions and measures for solving the problems.

1 Introduction

Women's clothing is the general name of women's clothing and shoes and hats. Because the frequency and amount of clothing purchased by women are the highest among the whole clothing consumption groups, the women's clothing brands are numerous, occupying the bulk of the clothing market, and have always been leading fashion and trend.

According to statistics, China Women's wear With more than 3 enterprises and annual sales revenue of over 100 billion yuan, from the export trade to the retail store, the Chinese women's clothing industry has shown great vitality and strong strength, and has also shown significant influence in the national economy and social development. With the change of people's consumption concept and the growing economic strength of young women, the overall development of women's clothing industry in China is in good condition.

The main producing areas of women's clothing in China are concentrated in Beijing, Shanghai, Hangzhou, Guangdong, Wuhan and Taiwan, each of which has its own characteristics and emphasis. Among them, Guangdong women's clothing, also known as Guangdong style clothing, is in the leading position in the domestic women's clothing industry. The clothing producing areas are mainly concentrated in Guangzhou, Shenzhen and Dongguan. Shenzhen and Dongguan Humen are most famous. Due to geographical factors, Hong Kong and Taiwan are influenced by fashion characteristics. Guangdong style clothing is integrated into the new fashion and practical. It is mainly based on fresh and natural colors. It uses light and thin fabrics, tailored, varied styles, concise lines, and smooth lines, highlighting the feminine tenderness. Shenzhen is China's largest production base for women's clothing brands. According to statistics, Shenzhen women's clothing industry has more than 2300 enterprises and more than 1200 independent brands. However, due to the majority of women's clothing enterprises in Guangdong, and the low entry threshold of women's clothing industry, the difference in production capacity and level between different enterprises leads to the uneven quality of products in the whole industry.

2 the quality of women's clothing products in Guangdong

Basic situation of detection

In recent years, in order to master the overall quality level of women's clothing products in Guangdong province and promote the healthy development of the industry, the Guangdong provincial quality and Technology Supervision Bureau has organized several spot checks for women's clothing products. The special supervision and spot check of women's clothing products in 2009, 2010, 2011, 2012 and 2013 respectively. In the past 5 times, the overall quality of women's clothing supervision and spot checks in Guangdong province is shown in Figure 1.

Guangdong Province in recent 5 years Women's clothing A total of 705 batches of products were inspected. From Figure 1, we can see that the average pass rate of products is 66.81%, and the overall quality of women's clothing in Guangdong is not optimistic. The lowest pass rate was 56.49% in 2010.

Analysis of spot checks

The 5 provincial special supervision spot checks cover large, medium and small scale enterprises, involving state-owned, private, joint-stock, joint venture, sole proprietorship and other economic types. They also cover most parts of Guangzhou, Shenzhen, Zhuhai, Foshan, Shunde, Zhongshan, Huizhou, Dongguan, Shantou, Shanwei and Jieyang, especially those with industrial clusters. The sampling results reflect the product quality and some regional problems of the women's clothing industry.

　 Analysis of industrial clusters

From Figure 2, we can see from 2009 to 2013 that the quality of women's clothing production centers in Shenzhen, Dongguan, Zhongshan and Shantou was uneven and the overall situation was poor in the 5 women's clothing special supervision and spot checks. Compared with the knitted underwear and other products, the quality of women's clothing is far inferior.

By enterprise size analysis

In the 5 checks, large, medium and small enterprises were taken into account. From Figure 3, we can see that the pass rate is directly proportional to the size of the enterprise. The qualified rate of large enterprises is the highest, the qualified rate of small enterprises is the lowest, and medium-sized enterprises are in between. For small enterprises, because of the lack of perfect quality control measures, the overall level of products is relatively low, and the quality of products is particularly prominent.

3 the quality problems of women's clothing products in Guangdong Province

As can be seen from table 1, the quality of women's clothing is mainly focused on wearing performance items, including fiber content, slippage and safety performance items, including friction resistance and perspiration fastness.

Safety performance items

Safety performance items include formaldehyde content stipulated in mandatory standard GB 18401 - 2010, decomposable carcinogenic aromatic amine dyes, pH value and water resistance, sweat stain resistance and color fastness to rubbing. Formaldehyde content and decomposable carcinogenic aromatic amine dye project is a key item involving human health and safety. If the use of inferior adhesives, finishing agents, dyestuffs and so on in the production of women's clothing will lead to these two indicators on the high side. Formaldehyde content of the project failed rate in 4 years as a whole showed a downward trend, in 2012, 64% lower than in 2010, 2011 and 2013 did not appear the project failed. No decomposable carcinogenic aromatic amine dyes were found before 2012, but the failure rate of the project was 1.03% in 2013. During the spot checks, it was found that the most serious carcinogenic aromatic amine dyes were the most serious. The unqualified situation was 35 3,3 of mg/kg '- two methoxy benzidine, which was I carcinogen, which should be paid attention to.

The pH value is the degree of acid-base of the textile after the extraction of water, which reflects the acid and alkali content of the remaining chemicals after clothing processing. If the production enterprises neglect the adjustment and control of the pH value of women's clothing in the process of dyeing and finishing, the pH value will exceed the standard.

The unqualified rate of the project was also reduced in the 4 years. In 2010 and 2012, the proportion of the unqualified projects accounted for about 7%, while in 2011 and 2013 it was about 5%. Many of the knitted T-shirts, dresses and so on in women's clothing are direct contact with skin products. If the pH value is too high or too low, if worn for a long time, it will destroy the balance of the skin surface, so that bacteria can easily enter the human body, causing injury or irritation to the skin.

Wearability items

The highest unqualified rate in wearing performance items is fiber content and slippage. The content of fiber components has always been one of the most concerned issues for consumers. To make consumers "clearly consume", the identification of fiber components should be accurate and the products can be genuine. From 2010 to 2013, the unqualified rate of the project fluctuated continuously, which increased by 27% in 2011 compared with 64% in 2012. The proportion of fiber composition content in the unqualified project is also higher, and second consecutive years in the 4 unqualified projects. To avoid this project, it is most important to strictly inspect every style and batch to inspect fabrics and accessories, and not to label products in order to publicize the effectiveness of products. Clothing slippage refers to the phenomenon that the fabric is subjected to external force during the use of the garment, and the fabric yarn at the joint is slipping in the direction or zonal direction, resulting in the seam opening. The failure of this item in women's clothing is largely due to the use of lightweight fabrics and loose fabric. During the testing process, cracks and slippage were found. Such women's clothing is easy to break during the wearing process, which seriously affects its practical value.

4 Conclusion

In the long run, the quality supervision and spot check of women's clothing is of great significance to help enterprises establish correct quality awareness, protect consumers' health and safety, promote the healthy development of women's clothing production industry, and maintain the good image of women's clothing industry in this province. Enterprises should also rely on the problems and guidance reflected in the supervision and spot checks, constantly improve the quality of products and establish a good brand image.