• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    What Is Visual Merchandising?

    2014/7/2 10:15:00 28

    VisionMarketingDisplay

       Visual merchandising Three levels


    Level 1:


    - the establishment of sales points. The sales point may be set up in the center or ring road, with or without parking lot, far away from the target group residence, large or small, close to or away from the transfer station. Based on these parameters, the attractiveness index of sales points is very sensitive, and the change is obvious.


    Level two:


    The role of visual merchandising skills is to determine store layout, service provision and service operation, with the aim of increasing the amount of consumer purchases and making it a loyal customer. Here we are talking about the design of the sales point.


    Level three:


    The display of brands and products in venues and shops is obviously different from the display of exclusive stores and supermarkets in a downtown area. Usually, in order to ensure a good display of their products, manufacturers will set up special duties: Mr. Chen Li.


       vision Marketing plan The whole includes


    Establishment of sales points (Level 1)


    Sales point design (level two) store product management


    (level three) details of visual merchandising plan


       Establishment of sales points (Level 1)


    Usually, a very important thing is to define the concept of "regional attractiveness":


    The study of regional attractiveness mainly involves the following aspects:


    The residential population in this area.


    The floating population in this region


    The characteristics of this area.


    Competition situation


    Local special preferences


    The relative position between existing places.


    To investigate the crowd around the site and examine their views on the place.


    In addition, this problem has aroused widespread controversy in academic circles, and various theories have been published one after another. Each theory is based on a special rule of consumer behavior.


    Here's just one example: Christaller mode, or "central location theory":


    In an ideal, flat and unified environment, consumers can disperse and move freely, and the physical location of stores should be regular.


       Design of sales point (level two)


    There is no doubt that the attraction of a store is not just from its venue, but also other factors that need to be considered.


    Store image


    Store layout inside and outside


    Sales mode and service provision


    - atmosphere


    The problem of shop image is still debated. Anyway, we can pay close attention to Mazursky&Jacoby. They put forward the definition of store image through a lot of research summaries.


    Store image is:


    - a cognitive and / or a feeling (or a combination of cognition and / or feeling).


    The above cognition and feeling is a conclusion.


    This conclusion is derived from the concentration of feelings at a certain time and / or the memory input associated with a phenomenon.


    The above cognition and feeling represent what this phenomenon means to an individual.


    This definition incorporates two characteristics of the image. First, an image can be the result of a cognitive or an emotional process, and emotional factors are often ignored.


    Second, the process of image formation should be included in the definition of store image.


    Mazursky&Jacoby two people are well aware of the difference between "objective reality" and "subjective reality". Consumers attach great importance to certain information that shops convey to them. This information is interpreted, evaluated and synthesized, and then some initial inferences are formed, and then further deepened. Finally, the overall impression of shops is formed.


    A researcher named Lusch has put forward the theory of product selection to adapt to the point of sale. He believes that what kind of sales point the customer chooses determines what product he will choose. The following researchers have added on this basis that the choice of brand and logo is a decisive reflection of the choice of sales point.


    Store layout


    Nowadays, a word we often use to represent shop layout is environmental design.


    The first job of store design is to determine the physical size of the store:


    How to arrange the environment


    How to allocate sales area, confirm passages and place shelves.


    There is no doubt that store design is becoming more and more important (although architectural design has always helped to communicate), the design of shops is equally important from outside to inside, whether for large commercial centers or exclusive stores.


    Based on this, a necessary bridge between marketers and architects is needed.


    Environmental design, in some cases, is done by large design companies. Graphic design, product design and packaging design are also involved in environmental design.


    In fact, one of the functions of these material factors (products, shops, etc.) is aesthetic feeling, which is precisely the medium of product value system communication.


    As far as shop atmosphere is concerned, there are:


    Music


    - crowd


    Color


    Smell


    The sense of irritation of the system has become a trend. At the same time, we also say that there is drama in sales: the use of facets has become the mainstream.


       Store product management (level three)


    The management of product depth and breadth, brand, product category, product price, product sample quantity and so on.


    The product's linear management, different presentation methods and different collocation methods bring different customers' feelings and customers' attitudes are quite different.

    • Related reading

    Underwear Store Display Planning Practice

    Window display
    |
    2014/7/1 9:12:00
    25

    Display Skills For Shop Opening

    Window display
    |
    2014/6/23 19:27:00
    39

    Clothing Display: Color Classification And Emotional Function

    Window display
    |
    2014/6/14 7:45:00
    61

    Create A Beautiful Clothing Store To Let Customers Love At First Sight.

    Window display
    |
    2014/6/13 16:33:00
    176

    The Influence Of Clothing Space Design And Display On Brand

    Window display
    |
    2014/6/13 13:36:00
    42
    Read the next article

    深圳服裝:我國(guó)最大女裝品牌生產(chǎn)基地

    經(jīng)過(guò)20多年的快速發(fā)展,深圳女裝產(chǎn)業(yè)將迎來(lái)高速發(fā)展的黃金時(shí)期。已成為“國(guó)內(nèi)最大的女裝品牌生產(chǎn)基地”。跟隨世界服裝鞋帽網(wǎng)的小編一起看看詳情吧!

    主站蜘蛛池模板: 日本片免费观看一区二区| 中文字幕日韩精品有码视频| 一级毛片看**在线视频| 中文字幕制服丝袜| 秋霞黄色一级片| 日本理论片2828理论片| 国产噜噜噜视频在线观看| 久久精品久噜噜噜久久| 99re热在线观看| 熟女精品视频一区二区三区| 成全影视免费观看大全二| 国产999精品久久久久久| 中文字幕一区视频| 美女扒开内裤无遮挡网站| 成人av鲁丝片一区二区免费| 国产成人精品久久综合| 亚洲精品www久久久久久| 一级黄色片免费观看| 西西人体www44rt大胆高清| 欧美女人毛茸茸| 国产精品亚洲成在人线| 亚洲欧美日韩国产精品一区二区 | 国产欧美一区二区三区在线看| 亚洲中文久久精品无码1| av毛片免费看| 欧美老人巨大xxxx做受视频| 女人洗澡一级特黄毛片| 免费一级e一片在线播放| 中文精品无码中文字幕无码专区| 老师让我她我爽了好久动漫 | 亚洲午夜福利在线视频| 99久久精品免费看国产免费| 91在线品视觉盛宴免费| 国产午夜无码视频免费网站| 烈血黄昏中视频| WWW夜片内射视频在观看视频| 伊人婷婷综合缴情亚洲五月| 国产麻豆天美果冻无码视频| 高清性色生活片2| 久久久久国色av免费观看| 六月丁香综合网|