Haining Leather City Expansion Encountered "Li Gui"

Less than p ago, in the 2014 China a target= "_blank" href= "http://www.91se91.com/" > leather < /a > Fashion Week, the chairman of Haining leather city has told the first Financial Daily reporter that at present, the company's speed of development should be adjusted appropriately, but the direction of development will not change, the purpose is to make the development healthier.

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< p > Haining skin city said in its annual report last year that it should strengthen the research on external expansion points, grasp the development guarantee and strive to sign 2 to 3 different projects in 2014, and strive to complete the distribution of major provincial cities in 2016.

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< p > at the time of regional expansion, "Li Gui" emerge in an endless stream, which makes it difficult for companies to maintain intellectual property rights.

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< p > < strong > the development speed is fine tuned < /strong > < /p >.

< p > Ren has also said that Haining leather city can not be called high-speed development now. This can be judged from several indicators. First, there are more than 1500 markets in the whole country, and only one 6~7 in Haining.

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< p > up to now, Haining leather city has successively established Jiangsu Shuyang, Liaoning Tong Er Bao, Henan Xinxiang, Sichuan Chengdu, Hubei Wuhan and other chain markets, the market will also be opened in the second half of 2014, and the market of ",", "," and "Qi" is still under construction.

At present, the city of Haining is also carrying out investigation and Research on projects such as Xi'an and Hohhot, while the total market area in the whole country is about 3 million 700 thousand square meters.

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< p > Ren has said that from now on, the strategy of Haining's leather city's going out is successful, because there will be no Haining city today without going to the whole country, and as a leading enterprise in the industry, in order to prevent the loss of market share, it must also follow the market to expand outward.

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< p > in addition to developing the foreign market in China, Haining city also plans to expand its international market.

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"P" means that internationalization is not always done by Chinese merchants, but by choosing local overseas Chinese to develop better or to be stationed by local agents.

For example, the chairman of leather industry in Turkey visited Haining leather city many times, hoping to cooperate with them in building the market, because the total output of leather in Turkey is no less than that in China, but there is no leather market in the locals.

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< p > however, Wang Honghui, deputy general manager of Haining Leather City, told the first Financial Daily reporter that there is no definite timetable for the internationalization of Haining's leather city.

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< p > < strong > the risk is still < /strong > /p >.

< p > although Haining Leather City in the former investor exchange said, because the company's market sales products are factory direct selling, with the price advantage, the impact of Taobao and other electric business is smaller. However, under the influence of the warm winter and the restricted policy of "three public consumption", the sale of leather clothing terminal is still greatly affected.

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"P" public materials show that in 2013, the Haining market passenger volume of 5 million 960 thousand passengers, only an increase of 1.36% over the same period, to the terminal business owners to bring no small pressure.

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< p > besides, since last year, the price of Copenhagen mink skin auctions has kept falling, the highest decline has reached 50%~60%, and the price of leather raw materials has also declined at home and abroad.

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< p > Ren said that the decline of raw material prices is a good thing for new businesses in the market, but for the old merchants in the market, the impact will be relatively large, because the inventory value has evaporated directly and has a negative impact on the whole.

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< p > Haining skin city also stated in the 2013 annual report that the company's income is closely related to the operation of leather < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry, and will fluctuate with the fluctuation of the industry.

Since 2013, influenced by international supply and demand, most of the price of leather raw materials has gone up and down sharply, resulting in a significant decline in the efficiency of some leather garment manufacturers, which has brought pressure on the rent increase of the company's next rental year.

However, there is still a certain gap between the rental level of the company's shops and the rental level of the shops that have been sold. To a certain extent, it can smooth down the risk of rents falling due to the decrease in the efficiency of the production enterprises. At the same time, the factors that are not consistent with the financial year and the increase in the new market operation are expected to increase the company's rental income in fiscal year 2014.

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< p > Wang Honghui also told the first Financial Daily reporter that although the current economic environment is unfavorable, the rental income of Haining's leather city is still growing steadily.

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< p > 2013, the company's property leasing and management revenue increased by 61.12% compared to the same period last year, and its share of business revenue increased from 42.37% in 2012 to 52.75%.

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< p > 2014, a quarterly report showed that the main business income of Haining leather city was 570 million yuan, down 4.28% compared with the same period last year. The net profit attributable to shareholders of listed companies was 273 million yuan, up 38.03% compared to the same period last year.

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< p > besides being affected by the industry and the environment, the "a href=" http://www.91se91.com/ "Haining city" /a "also had to face the trouble of" Li Gui ".

Ren has frankly said that Haining's "fake" is very difficult.

Prior to that, Haining's leather city's "counterfeiting" in Wuhan encountered the collective boycott of Wuhan merchants.

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< p > however, Haining leather city is still working hard to develop brand building and intellectual property protection. At present, Haining city has set up a brand guidance station and an office of intellectual property protection, applying for "Haining China Leather City" trademark registration and has been approved.

In terms of safeguarding rights, Haining leather city has also achieved initial success. Last year, Haining Leather City filed a lawsuit against the court on the infringement of Xi'an origin Haining Leather City, and finally reached a conciliation with the other party's recognition of infringement, elimination of influence and compensation for losses.

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< p > Haining leather city also announced in the announcement that the market of leather specialized in different sizes has springing up all over the country, but most of them are engaged in the development and sale of commercial real estate under the banner of leather market, and the competition of the whole leather circulation market is more intense.

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