Tencent Two Moves, Wit And Hard Hit Ali

< p > here the world is < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > shoes < < hat net "Xiaobian introduced to you is Tencent's two moves, wit and hard hit Ali.

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< p > recently, Tencent has reached 19.9% of the 58 shares of the city in the form of $736 million. The two announced that they will become the priority partners in the field of life services in the future. Almost at the same time, WeChat's product WeChat has released a new function which is still in the testing period. WeChat's landing, mobile application and website application can access the function, and reduce the threshold and wastage rate of users. However, the premise of accessing the function is that WeChat must be paid.

The Tencent makes two consecutive movements within a day, which means that Ali's position in the e-commerce field will be a major challenge.

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< p > < strong > Tencent O2O electric business ecological coverage further expanded < /strong > /p >

< p > before that, Tencent has been sharing drops of taxi, public comment, Jingdong and loju in order to expand the coverage of local life services. The latter has gained the corresponding traffic entrance. With the help of social advantages and location services, Tencent users will get richer local services, more usage scenarios, and thus get a better O2O experience.

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< p > for enterprises and businesses, the advantages of Tencent in terms of social networking can help them communicate more directly with users, maintain customer relationship and improve after-sales service. In this process, WeChat public account system and enterprise QQ system will become the main tools.

In addition, with the help of precise location services, businesses can promote products and services more specifically to users, thereby increasing the rate of single paction and paction volume.

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The online payment system, < p > a href= "http://www.91se91.com/news/index_c.asp" > Tencent < /a >, will be able to play a greater role in the payment of money and WeChat, and complete the last ring of O2O ecosystem based on Tencent's own product system.

With the joint efforts of Tencent and 58 cities, the ecological coverage of Tencent O2O business will expand further.

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< p > < strong > "small change" function plus "WeChat landing", WeChat payment will hit Alipay "/strong > < /p >.

< p > the latest version released by WeChat in the past few days has changed the name of my bank card to "my wallet". It has expanded into two functions: "wallet" and "pfer". The change function under the purse means that WeChat will directly reflect the function of storage value for the first time, aiming to use it to precipitate the stock of funds.

The pfer function enables WeChat users to pfer remittances to each other.

In addition, WeChat has added the function of "credit card repayment", which has further narrowed the distance between WeChat payment and Alipay.

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< p > if WeChat payment is not enough to shake Alipay's status, then WeChat's new "WeChat landing" strategy will have to make Ali feel cold in his back.

WeChat landing form is similar to "QQ interconnect" and micro-blog account authorization landing. After opening WeChat's landing, the third party application can directly call the WeChat account system to authorize landing, thereby reducing the user's acquisition cost.

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< p > for Ali, the terrible thing about WeChat landing is that the third party's application to open WeChat login is based on the access to WeChat payment function.

Perhaps many people have already thought that WeChat will launch the function of WeChat landing, and some even feel that it is a long time before it is launched.

Although this function is still in the stage of internal measurement, it can be imagined that WeChat will pay more and more applications in the form of "bundling" in the future.

For Ali, it means losing the competitive qualification at the source.

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< p > Tencent's stake in 58 city challenges < a href= "http://www.91se91.com/news/index_s.asp" > Ali < /a > can be seen on the table. The competition of Tencent O2O business ecosystem has been further consolidated. WeChat's landing is more like a drastic plot. WeChat's aggressive posture is enough to make Ali shudder. Tencent has two entries in one day, and Ali's position in the field of electric power is sure to suffer.

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