ABC'S Children'S Wear Is Specially Sponsored By Dad Coming Back.

In the 2014 TV variety show, "Dad" is the busiest role. According to incomplete statistics, there are already: Hunan satellite TV "Daddy where to go 2"; Zhejiang satellite TV: "the first time in life", "daddy came back"; Jiangsu satellite TV: "I love rice grains"; Oriental TV: "Chinese children show"; Beijing satellite TV: "mother listen to me"; Qinghai satellite TV: "Daddy and mummy watch me"; Guizhou TV "Daddy answer" and other parent-child variety shows. < p style= "text-align: left

Among them, "male god baby daddy" Wu Chun, "good husband" Jia Nailiang, "Gymnastics Prince" Li Xiaopeng and "President Wang Zhonglei" Wang Zhonglei led the < a href= "http:// www.91se91.com/news/index_c.asp" > dad came back < /a > in many programs to stand out, together with the benefit of "bet" successful ABC children's clothing.

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< p style= "text-align: left >" under the increasingly competitive environment of children's shoes and clothing market, sponsorship of children's TV shows has become an effective way to integrate brand communication with the emotional demands of target consumers. But for ABC, we see the new marketing of sponsorship as "investment" in the sponsorship process.

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< p style= "text-align: left > > from program selection," a href= "http://" www.91se91.com/news/index_c.asp "> ABC children's wear > /a > Special patronage," daddy came back "is a fitting score." Daddy's coming back "is the theme of" care, care and family warmth "in the program. This is the same as the brand concept of children's wear that has been pmitted over the years, coincides with the" love ". Relying on the powerful communication platform of Zhejiang satellite TV," Daddy's coming back "has been the top holder in the same period since the 4.26 broadcast. The popularity of the ratings has helped the sponsors and programs to achieve a win-win situation.

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< p style= "text-align: center > > ABC terminal store publicize" Daddy is coming back "< /p >

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< img align= "center" border= "0" alt= "" src= "/uploadimages/201407/02/20140702125705282502.jpg" / > < /p >

< p style= "text-align: center > > ABC terminal store publicize" Daddy is coming back "< /p >

< p > as a special sponsor of the column, ABC children's wear launched the propaganda policy of "media, terminals and consumers Trinity" to connect online and offline, and the interaction between traditional media and new media of mobile Internet has created a super voice, and has strengthened ABC brand awareness and influence again.

Combined with the content of the program and the current Festival hotspots, ABC has launched a series of prize winning activities in the official micro-blog and WeChat series, "Dad came back", the ABC 61 "Meng Tong contest".

Through in-depth interaction with Tencent children's channel, many consumers and program audiences have been involved in the activity.

In addition, ABC national stores have arranged the promotional materials of "father's back" column. The broadcast of the program has promoted the sale of ABC children's clothing terminal, and the publicity of the store has also pulled up the reception of the column of "Daddy's coming back", promoting sales through program marketing, and feeding back the sales items by selling propaganda, so as to achieve seamless correspondence between terminal channel and brand promotion.

ABC brand director Huang Weicheng said in an interview, "ABC brand and" Dad back "together, did produce the effect of 1+1>2, as a column sponsor, we mobilize all resources, integrate all forces, through the terminal, mobile Internet new media boosts, to achieve ABC and" Dad back "two brands win.

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