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    Lion Brand Outdoor Into The Hoh Xil Environmental Protection Trip Successfully Ended The Curtain.

    2014/7/3 13:18:00 11

    Lion Brand OutdoorHoh XilBrand Concept

    Yesterday, a week of "lion row world", "a href=" http://www.91se91.com/news/index_c.asp "Lion Brand outdoor" /a "entered the beautiful Hoh Xil environmental protection trip successfully ended." I hope that by protecting the Tibetan antelope activities, more people will know about the Hoh Xil, understand the unmanned area, pay attention to and protect the wild animals and ecological environment in China, and hope that more people can join the volunteers to protect the Tibetan antelope. "P"

    As chairman of this volunteer event, Xu Rongsheng, chairman of the lion brand outdoor products Co., appealed to all sectors of society. He also said that as a famous brand in the outdoor industry, lion brand outdoor has always wanted to fulfill its corporate social responsibility with its own actions and achieve the brand social value.

    < /p >


    < p > < strong > protect Tibetan antelope to promote sustainable development < /strong > < /p >


    < p > The Lion Brand outdoor beauty < a href= "http:// www.91se91.com/news/index_p.asp" > Hoh Xil Li < /a > protects the Tibetan antelope activities. There are nearly 30 volunteers, about half of them are from Fujian, there are entrepreneurs from Minnan and students from the president of Xiamen University.

    < /p >


    When p arrived in June 27th, volunteers visited the Qinghai Hoh Xil National Nature Reserve Authority on the afternoon of the same day, and then held a symposium on ecological environmental protection focusing on ecological environmental protection and wildlife care. Wang Fangchen, Secretary General of the rare animal Specialized Committee of the China Association for scientific exploration, explained the current ecological environment and wildlife growth status of volunteers in detail.

    < /p >


    On the morning of June 28th P, the launching ceremony of the volunteers' environmental protection activities in the beautiful Hoh Xil was held in the administrative bureau.

    After the start of the ceremony, the volunteers departed for the more than 300 - kilometre protection station of saonanger in Hoh Xil.

    < /p >


    < p > "we have no drinking water source, and all the drinking water is pported from the protection station of the 60 kilometer away."

    As soon as volunteers arrived at the protection station of the South dadage, they asked the volunteers to save water. There was no water bathing in the protection station, but only a small amount of water to wash their faces and brush their teeth.

    < /p >


    < p > June to July is the season of large-scale migration of the Tibetan antelope in the Hoh Xil. The activities of the volunteers after several days are centred on the Sao Nan djie protection station, together with the staff of the protection station to patrol the mountains, rescue the injured and stray wildlife, and carry out environmental protection activities such as environmental protection publicity, and garbage collection on foot, so as to contribute to the protection of the Tibetan antelope.

    < /p >


    On the morning of June 29th P, the garbage was cleaned up under the leadership of Xu Rongsheng, the volunteer leader of environmental protection activities in the beautiful world of Hoh Xil.

    "Here is a pure place. There should not be so much garbage.

    It is hoped that more people will join in the environmental protection activities and maintain the pure natural environment in the Hoh Xil area.

    Xu Rongsheng said.

    < /p >


    "P," said the official responsible for the outdoor activities of the lion brand. It is dedicated to environmental protection and public welfare. Entering the beautiful Hoh Xil, this is the original intention of the lion brand outdoor promotion of lion's world. "This time we can take part in the activities of protecting Tibetan antelope in Hoh Xil, and pay close attention to and protect the wildlife and ecological environment in China. This is a very meaningful thing for the lion brand outdoor.

    As a famous brand in the outdoor industry, lion brand outdoor has always wanted to fulfill its corporate social responsibility with its own actions and realize the brand social value.

    The lion brand outdoor appeals to everyone to participate in outdoor sports while caring for wild animals, protecting the ecological environment and spreading positive outdoor culture.

    < /p >


    < p > < strong > practicing the "respect, equality and love" public welfare marketing < /strong > < /p >


    < p > to protect these precious animals, Jassan Sonandaj martyrs are represented by a group of fearless and difficult environmental protection fighters in the Hoh Xil Nature Reserve.

    Every day they risked the double life threat of the environment and poachers, and left their youth and blood and tears on this pure land with enthusiasm.

    < /p >


    < p > as a volunteer to protect Tibetan antelope, both enterprises and individuals are doing their best to help workers protect the Tibetan antelope from moving smoothly. Since their childhood, they have been working hard to promote the development of China's wildlife protection, while seeking further friendly exchanges and technical exchanges with the international wildlife conservation organization to make greater contributions to social welfare undertakings.

    < /p >


    < p > people in the industry say that lion brand outdoor appealed to all sectors of the society to recruit environmental enthusiasts by launching the brand's own strength. Especially in today's resource shortage and severe ecological situation, environmental protection issues are attracting more and more attention. There are abundant wildlife resources in Hoh Xil, which can be called animal paradise and pure land. The importance of its ecological environment is concerned by enterprises and society.

    < /p >


    < p > in fact, lion brand outdoor put forward the concept of "equality, respect and love" three years ago, and put this idea in close contact with its public welfare activities. Whether it is a project to protect wildlife in Africa, or in the environmental protection journey of Hoh Xil, Xu Rong Sheng had his own further thinking: "unlike other businesses, simply advertising, we will focus more on promoting the development of corporate public welfare activities through the form of" public welfare activities + self media platform ". We do not need to deliberately publicize corporate brand, but more play a role of behind the scenes workers.

    A few activities, and even do not need too much whitewash of enterprises, "respect, equality, love" a href= "http:// www.91se91.com/news/index_s.asp" > brand concept < /a > has gradually become popular.

    < /p >

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