UNIQLO Official Website Was Stolen Pirate UNIQLO Issued False Information

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< p > July 3rd news, < a href= "http://www.91se91.com/" > UNIQLO < /a > official website issued a statement, saying that it was found that criminals were counterfeiting the name of the official flagship store of UNIQLO, and releasing false information such as part-time customer service.

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< p > it can be seen that some cottages and even fake UNIQLO shops are still confusing online a href= http://www.91se91.com/.

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< p > it is understood that at present, the official sales channels of UNIQLO in mainland China are only two offline stores, online UNIQLO official websites and Tmall flagship stores.

In addition, UNIQLO has not yet authorized other e-commerce platforms and distribution agents.

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< p > for recruitment, UNIQLO also said that the company will not employ any online customer service / shop part-time customer service in the name of the official flagship store of UNIQLO, nor will it use all kinds of chat tools to interview candidates, or require applicants to provide sensitive personal information such as ID card number, bank card account, etc., and will not require applicants to install any software.

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< p > however, Baidu search shows that the Internet is full of recruitment notices of all kinds of UNIQLO online shops, including Taobao customer service, network part-time job, shopping guide, and even the recruitment information of shop brush holders.

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< p > it is worth noting that the location of these recruitment information is scattered throughout the country, while the actual location of the company in Shanghai, the parent company of Fast Retailing Co. Ltd., is located in China.

In addition, these so-called "UNIQLO Taobao official flagship stores" have obscure their own way of contact, but attract employees by way of message.

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< p > more unique is that if Taobao imports "uniquci" keyword search, the list of products appears even more dazzling: UNIQLO counters, UNIQLO counterattack promotions, UNIQLO shopping, UNIQLO original...

Obviously, on the Taobao platform, because of the official status of UNIQLO, it forced the original plagiarism and imitation of the brand and style shop of UNIQLO to disappear.

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< p > "although in search results, Tmall's official flagship store is still in the top three position, but it can not stop the existence of" fake "UNIQLO, or even start from fourth locations.

A salesperson from a UNIQLO store told the billion power network that the behavior of fake UNIQLO was "simply unable to stop" since it entered the Chinese electricity supplier market.

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< p > in fact, it is not just UNIQLO, including Zara, a href= "http://www.91se91.com/", Muji, /a, H&M and many other famous brands, which are facing similar problems in the domestic network sales channels.

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< p > in June, Muji has just entered Tmall, becoming a fast selling brand after entering UNIQLO and GAP, and entering B2C business platform in China. ZARA will also become a new member of Tmall this fall.

However, the "spoiler" of MUJI products did not stop because of the entry of the regular army. Instead, they disguised themselves as usual. Some merchants did not hesitate to play the word "Muji" and logo on the shop homepage to achieve the effect of fish mixed with beads.

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< p > this is obviously contrary to Tmall's theme strategy today.

Especially after Qiao Feng (Wang Yulei) took charge of Tmall, he encouraged international brands and fashion models to focus on front-line and regional core city groups.

"But the flow portals are firmly controlled by Taobao." universal Taobao "seems to be making user experience mixed up and becoming Low.

Those people said.

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< p > the problem is not limited to the natural paradox between Taobao and Tmall. In the open platform such as Jingdong and Dangdang, there are a lot of imitation cards appearing in the same paragraph.

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< p > "the ultimate predicament of open platform is the serious competition of mass merchants, and only by means of the popularity of famous brands in commodity labels and styles can they be quickly superordinate."

A down jacket brand businessman told the billion power network. The reason why the international brand has been on the waiting list for many years is an important reason for the existence of the counterfeit brand.

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< p > in fact, Taobao has never given up the clearance of fake goods from beginning to end, especially the Alibaba group.

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< p > according to media reports, since last year, Alibaba's intention to crack down on counterfeit goods has increased significantly, and the most stringent policy of counterfeiting in history has been implemented.

Ma Yun, chairman of Alibaba's board of directors, has also admitted that counterfeit products have become the biggest cancer of Alibaba, and that Alibaba has no cap on investment in protecting intellectual property rights.

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< p > however, the fight without dead ends seems to be a protracted war for the electronic business platform.

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< p > at present, the electricity supplier accounts for about 6% of the total sales of UNIQLO China.

UNIQLO broke 120 million of Tmall's double eleven single day sales in 2013, which sold more than a million pieces of goods, an increase of more than 500% over the same period last year.

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< p > such excellent performance is encouraging more fashion fast break brands to break into the domestic electricity supplier field.

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P H&M Magnus, general manager of Greater China, Singapore and Malaysia, said in an interview that Tmall is like an online shopping market, a portal website.

This model is also common in the United States and Europe.

For H&M, it is important to focus on the way the brand provides shopping, and how to better keep in touch with customers and provide customers with services beyond expectations.

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< p > but at present, whether it is UNIQLO or H&M, this beautiful vision may be greatly reduced in the domestic electricity supplier market.

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