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PEAK Offline Business "Recovery" Two New Trend Of E-Commerce

2014/7/2 14:45:00 16

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July 2nd, the a href= "http://? www.91se91.com/news/index_f.asp", PEAK < /a >, which has been shrouded in the shadow of the shop, seems to be showing signs of recovery this year. According to the latest data of PEAK orders, its total orders have maintained growth for three consecutive quarters. And PEAK CEO < a href= "http:// www.91se91.com/pioneer/" > Xu Zhihua < /a > recently also told reporters that PEAK's same store sales this year are also growing at a rate of 30%, and the number of shop opening has begun to grow. 
 > strong > line "recovery" < img height= "1" alt= "" src= "http://img1.efu.com.cn/upfile/news/commonly/2014/2014-07-02/96075333-a086-490a-8407-a891640787d7.jpg" width= "1" / > /strong > /p >
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"P": "the movement of brand shops in the previous two years is more of an industry problem. After two years of adjustment, our situation is improving, and the same store sales and sales volume are increasing." Xu Zhihua told reporters. 
 PEAK sports "Recent China business operation bulletin" shows that the total number of stores has reversed the negative growth situation in the past year, an increase of 4 compared with the end of 2013. 
 Xu Zhihua said that PEAK will no longer open shop blindly, but will focus more on improving the same store sales. Through the improvement of commodity quality, channel management and other aspects, we can improve our performance. 
 for the next market strategy, Xu Zhihua said PEAK will still focus on the two or three tier cities. "In the first tier cities, high-end brands have been occupied by foreign brands. It is difficult for us to compete for this market. Compared to foreign brands, our advantage lies in high cost performance, which is more suitable for low-end cities. 
 but Xu Zhihua stressed that the two or three tier cities do not mean less room for development. On the contrary, he pointed out that the two or three tier cities are actually "more profitable" - "the less competitive cities are, the less competitive they are, so the higher the price of goods, the higher the profits." According to him, PEAK's discount in the two or three tier cities is about 8~9, while the discount in the first tier cities will usually be reduced to 5~7. 
 two new trend of electric business: 
 > in < a href= "http:// www.91se91.com/news/index_c.asp" > electricity supplier domain < /a >, PEAK's strategy has not been radical. Xu Zhihua also stressed on many occasions that e-commerce will not replace traditional retail, and it is unhealthy for brands to use e-commerce as a clearing channel. It has also been reported that the pricing of PEAK's e-commerce channel is higher than that under the line. This practice is extremely rare in the traditional brand of "electric shock". 
 but the relevant responsible person has emphasized that the online and offline price is only a spanition. Once the company explores the O2O mode in the future, the product price will return to unification. Xu Zhihua told reporters recently, PEAK does not exist online and offline prices are not uniform. "The company will develop special funds for online channels, but as long as they are online and offline, they will adhere to the same price strategy." 
 in the background that O2O concept has been overwhelming, PEAK does not plan to fall. According to Xu Zhihua, the basic principle of PEAK's promotion of O2O is "integration of online and offline". The specific performance is stock sharing, the goods under the line can be purchased online, and online special contributions can also be purchased in the electronic screen of the store. 
 Xu Zhihua said that at present PEAK has selected some demonstration shops in the whole country to carry out the above attempts of O2O, but now it is still in the stage of planning and system construction, and needs to balance the interests of all parties. 
, and according to the reporter, in the attempt of PEAK to try its own business, Xu Zhihua personally invested in the customized business website of the tide shoes and became the "Pathfinder" of the C2B mode in 2012. 
 but no matter online, offline or O2O, Xu Zhihua emphasized that the channel would not be too obvious. In his view, both PEAK's traditional brand and the "Internet brand" are also commodity brands, whose main value is the manufacture of goods and the communication with consumers. 
 mobile terminal follow platform /p >
 compared with PC terminal providers, PEAK is more cautious in mobile terminals. Xu Zhihua is very sure that mobile will be the future direction of development. It is already a heavy user of mobile Internet. It can reply documents on the road to travel, but PEAK mobile will rely mainly on platforms and intermediaries. 
 "which media do well, we cooperate with whom", this is Xu Zhihua's thinking of PEAK mobile. In his view, the way to build a App that directly bypasses the platform to connect consumers is obviously not cost-effective. "How to drain is a big problem". But he did not exclude direct communication with members on WeChat.