Obama And His Wife Chose Low Key Clothes For Their Inauguration.

Although the American fashion industry has given Obama and his wife the reputation of "the new image of the American fashion", although a large number of senior custom designers waited for their couples to choose their work at the inauguration ceremony, the couple wore a low profile in the presidential inauguration ceremony. Mrs. Obama chose a relatively low-key Isabel Toledo design, and Obama still wore her favorite cheap suit. Perhaps this fits the economic environment in the United States, and it is also in line with the exclusion of expensive psychology. Of course, whether the style and the cost are related, it is still waiting for the public to comment. Mrs. Obama was in the middle price Isabel Toledo to attend her husband's inauguration ceremony. "We are almost happy to float up." when Ruben Toledo broadcast live through CNN and saw Michel Obama wearing a full suit designed by his wife Isabel Toledo, he couldn't restrain his excitement. Before the inauguration ceremony, Michel finally decided which designer to wear for her husband's inauguration, which has always been the focus of speculation. When Isabel Toledo saw Michel appearing in her own goose yellow suit with dark green leather gloves, she was watching TV live with her employees in Broadway's brand showroom. After all, there were a lot of senior designer brands waiting for Mrs. Obama's choice at the inauguration, but she finally chose the mid priced designer brand in the US. Of course, this choice is definitely not a public relations plan. Isabel Toledo's husband, the famous fashion illustrator Ruben, said: "we don't know anything about it. Mrs. Obama used to buy clothes designed by Isabel. We certainly hope that she will wear some clothes this time. But we don't know what will happen. This is another shock, but a good shock. " We found that Michel Obama is a person who likes to keep a secret about brand preference. Her diverse brand wearing preferences also create people's constant surprises. Of course, in this surprise, high price brands and low price brands often mix and match. Obviously, the first lady starts with the selection of her husband, neither wants to lose her image, but also deals with the expensive exclusion of the depressed American economic environment. In January 17th, when she went to Washington by train, she wore a coat designed by Maria Cornejo, which also gave designers and fashion a surprise. In January 19th, Mrs. Obama and her daughter, Malia and Sasha, took part in the concert of the Jonas brothers band. They wore her favorite American appraisal brand J.Crew clothing (perhaps many people still remember: on the TV show "Tonight Show", when Mrs. Sara Palin dressed as if borrowed high fashion, Mrs. Obama boldly chose the American parity brand J. Crew yellow floral suit. At that time, fashion critics announced that Mrs. Obama had won the presidential election dress contest. ) Isabel Toledo is the chief designer of Anne OL Anne Klein, the leading designer of the American OL fashion brand, and has been trying to make innovations in recent works. A bold transformation of Anne Klein, the old brand of American professional women, can make Isabel Toledo look good. Donna Karan, which has been famous in the international fashion industry, was just a "good" designer who worked hard for Anne Klein for 25 years. Isabel Toledo, as a trusted designer who has begun to play a leading role in recent quarters, has been rapidly transforming this conservative American brand. In the 07 autumn winter dress show, her works combine the ghosts and ghosts and modern sportswear styles to show women's more real selves. In reply to "what is the source of inspiration," Isabel Toledo said that it was the perfect cooperation with her husband's Ruben Toledo to achieve her own creativity. Ruben Toledo, known as "the greatest fashion illustrator of the world" by European fashion circles, was born in Cuba in 1960. When he was young, he moved to New York with his family. His works were influenced by Latin culture and also closely followed the American pop culture. Ruben Toledo also received an invitation from Louis Weedon (Louis Vuitton) to paint illustrations for New York's series of LV's tourism series. Bardelli, a famous ceramic tile manufacturer in Italy, has also featured his creation in ceramic tile design. It is said that it was precisely because of the one time the illustrator accidentally spilled paint on his wife's dress that Toledo's creative inspiration was suddenly aroused. Thus, Isabel Toledo tried unruly style outside the classic American style. The Striped bathrobe, knitted tennis shirt and waist top dress became her single product design. A hundred years old American suit became Obama's favorite. Many Chinese businessmen used to choose the "top five men's wear brand". When fashionable political leaders like Sarkozy were keen on choosing Givency (Givenchy), Lang Fan (Lanvin) and Prada (Prada), Obama chose Hart, Marx, the old brand of American men's wear. These suits are only 500 to 1500 dollars, but they are not cheap compared with Obama's political image value. However, he is keen on this brand, wearing many occasions, and finally won the "image" high score with the fashionable image. So, what is the charm of Hart and Marx? In 1881, after the Chicago fire, it was completely destroyed. A pair of brothers named Hart (Hart) created a small men's wear shop in the ruins of Chi Cheng, when they hoped to solve the problem of clothing for men waiting for a big heat. Small shops, not even famous names, exquisite handicrafts and fair prices, can be passed on in Chicago. Soon, Hart's men's clothes shop was crowded. 6 years later, the store is already a steady stream of new customers and a steady stream of new customers. The small shops that grow together with the rebuilt Chicago have also become part of the emotional support of men. Who said a suit is only a suit? Hart brothers are not just a pair of tailors. They smell the money. So they invited marketing genius Schaffner and Marx, Marx. The store upgraded to become a Menswear manufacturing company. The four founders have a clear division of labor and the company's management is on the right track. At this point, Hart Schaffner Marx was formally established. This company, because of the intelligence of the 4 founders, soon became a "surprise soldier" in the men's clothing industry of the United States, and created a new road in the men's clothing industry. In 1897, the founders made use of the company's profit of 5000 US dollars to launch the first nationwide advertising of the American Apparel Industry. It became the first clothing company in the United States to use the advertising strategy to carry out the brand promotion. It was quite sensational. In 1918, the first world war drew to a close, and the founder seized the opportunity to go out of the United States and an international advertisement in France. It has become the first company to use event marketing and international advertising strategy to publicize. Hart Marx is still the first clothing company to design and manufacture garments for use in "tall, short, fat, thin" and other "size specifications". In 1917, the fabric testing laboratory was established in the United States, the zipper (1936) was first used on trousers, and the first production of wool and polyester blended suit (1953). In 1983, the company changed its name to Hart Marx (Hartmarx) Limited, while Hart Schaffner Marx became its subsidiary and independent menswear brand. In twentieth Century, the company's business grew rapidly, expanding more than 1000 stores in the United States. Hartmarx developed into a well-known listed company in the United States, and Hart Schaffner Marx became its most well-known and reputable flagship brand. In 2007, Hartmarx group's total sales amounted to nearly US $1 billion, of which Hart Schaffner Marx contributed the largest sales and profits. Now, do you know why Obama chose this old brand of American menswear? Steady, old and smart (SMART), at the same time, from the United States, the price is neither high nor low -- conforming to the mainstream crowd's concept of being good image and not showing off wealth. Editor in chief: Hao Ling