PUMA Is Sponsoring Volvo 08/09 Sailing Competition.
PUMA global brand management director Adam Petrick PUMA, the latest Volvo Open 70 sailing ship, has entered the Atlantic waters for the first time at the end of April, and will begin the 20082009 season Volvo global sailing competition in October 4, 2008.
The Volvo global sailing competition is a global competition which is 9 months long. It is the most challenging sailing event in the world.
It can be called "the Mount Qomolangma of navigation."
In October this year, the Volvo global sailing competition will start from the port of Alicante, Spain, and then stop in South Africa, the Middle East, India, Singapore, Malaysia, China, Brazil, the United States, Ireland and Sweden, and finally arrive at the Baltic Sea.
Unlike in the past, the Volvo global sailing competition will first come to China in this season and stop in Qingdao, China's sailing capital during the Spring Festival in 2009.
At that time, Puma will not only become the equipment supplier of the game, but also specially designed a Puma sailing IL mostro as the team to participate in the most influential tournament in the world.
In May 12, 2008, actress Selma Hayek (Salma Hayek) formally gave the name of IL mostro-- to the ship at the naming ceremony of Boston port.
IL mostro-- Italian "monster" graphic design is conceived by PUMA, inspired by PUMA's most traditional style and fashionable Mostro shoes.
The asymmetrical patterns on the ship include the red PUMA Formstrip on the starboard side and the red texture laces on the port side.
The sole is wrapped up in the bottom of the ship, resulting in a strong 3-D visual impact when the boat inclines.
The sail is red, with a black jumping Cougar logo on it, which represents a different kind of momentum.
Each sail is named after a famous mythical monster.
"This design is a bit surprising - this is an alternative racing boat," said Antonio Bertone, chief marketing officer. "This is why we call it IL mostro" monsters ".
The response we want to get is: "Oh, look at that guy!"
I think we have done that. "
(PUMA) 11 members of the sailing team came from six countries or regions, and have participated in the 21 Volvo global sailing competition.
After years of fighting, the management of the PUMA sailing team has become increasingly mature, and the team members have been improving their skills. They have won the Volvo globe / whitet cup five times, and won the twenty time in the Copa America and won the five prize. Besides, they also participated in the Olympic Sailing Competition five times and won two prizes.
They will take a 70 foot ship across five continents and four oceans, and stop at 11 ports. The total voyage is about 39000 nautical miles.
They also have the latest PUMA functional product series: PUMA sailing series.
The idea of this dress series comes from all the members of the sailing team. The PUMA sailing team will also wear this series of products in the 2008-2009 Volvo global sailing competition.
PUMA Antonio Bertone, chief marketing officer, said: "we hope to reproduce the glory of the racing series.
We have developed a series of functional costumes for Formula One racing drivers, which also led us to the field of sport.
Then, we developed a leisure series for ordinary consumers.
In the field of sailing, our professional sailing team has been actively involved in the design and development of our functional clothing series, so the latest spring boat series costumes are presented to consumers as the latest leisure series.
The yacht series has three distinctive product lines: functional series suitable for people who are extremely fond of sports; the Volvo global sailing series is suitable for crew members under recreational and special conditions. The series is designed to celebrate PUMA's entry into the world's top global yacht competition, while leisure series is suitable for general customers who like sailing style.
In the spring of 2008, the latest functional series of sailboats will be sold in professional marine products stores and PUMA stores in the world.
2008 the functional sailing series is the latest product category of PUMA.
A clothing that looks at performance.
There is nowhere to hide in the open water, accompanied by violent waves and raging sea breeze.
This is the basic idea of PUMA launching this functional suit for its sailing team.
The design, testing and development of this suit also agglomerate the hard work of PUMA sailing team and world-class crew. The sailboat suit and sailboat pants have GORE-TEX style windshield and waterproof film, which can protect the crew from strong wind, rainstorm and bad waves.
The highlights of this series of functional sailing suits include: adjustable and providing 180 visibility visibility yellow light yellow cap, which can protect the crew from the water wet double cuffs, and the reflective elements throughout the clothing.
The new yacht series has been adhering to the PUMA style and still using the red and leaping Cougar logo of PUMA.
The latest PUMA products combine many styles of sailing costume, subverting the traditional standards of dress in the maritime sector -- dull colors and arrogant manners.
In real life, there is a growing demand for high-quality marine equipment, clothing, shoes and accessories.
Inspired by this inspiration, PUMA not only retains the athletic performance of marine equipment, but also completely breaks through the traditional design style and concept.
It is suitable for all climatic conditions, and is suitable for all stratified types of clothing with outer, middle and inner layers.
The main feature of the PUMA sailing series is comfort, which is made of ultra light fiber. The shape is ergonomics, so the team members can enjoy their activities after wearing.
Other design features include high safety and high fiber durability, so it can meet the demanding requirements of the Volvo global sailing competition.
Nautical boots only have good nautical suits without a pair of good sailing boots.
Therefore, PUMA specially designed two kinds of sailing boots: "downwind (right wing") and "steering".
These two marine boots have some common characteristics, such as no trace design, pure rubber compound, protective toe absorber and wet surface sole design.
In addition, the "downwind" sailing boots are a fully functional marine boots with neoprene lining and foldable boot covers.
The "steering" seafaring boots are a special sailing boots welcomed by sailing teams. They are made of Gore-Tex lined, waterproof and salt resistant leather, and hung rings designed to facilitate fast drying of boots.
The leisure series PUMA sailing leisure series is suitable for weekend leisure crew members and urban residents who yearn for sea life.
This series of clothing styles are varied and varied.
The clothing style leisure style product includes the land sports jacket and the land trousers, both has the sailboat detail design and the unique leisure cutting, but does not lose the fashion style effect.
The color of Marina rugby shirt is inspired by the sea, and the fine design and collar buttons on its left chest are especially wonderful.
The launch of the leisure style product of the spare parts sailing boat aims at remembering the combination of sailing and fashion.
This is reflected in the new sailing handbag. Taking it to the evening reception, it feels as romantic as on board.
It has the bottom rivet design and solid metal buckle and zipper, fully adhering to the quality of shipbuilding technology.
The Champagne bag is a hard shell package, you can use it to bring your favorite champagne or wine to the boat dinner.
This package is very much like a fender, its strong shell with handle and small twist lock, can guarantee safe storage.
The engraved logo of the Volvo globe sailing competition is elegant and beautiful with an unforgettable metallic texture.
PUMA is a leading global sports brand. It successfully integrates sports, leisure and fashion.
With its unique industrial vision, PUMA has launched a series of surprising footwear, clothing and accessories products through technological and design innovation.
PUMA was founded in 1948 in Hull sahon Herzog, Germany. Its products sell well in more than 80 countries and regions around the world.
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