Shoes And Clothing Enterprises Enter The Era Of Network Nuggets!

Three dimensional fitting has become the new favorite of young people. Xiao Lin, who likes shopping online, has recently made new discoveries.

"The 3D network fitting room recently launched by Hyun net is very good. Not only can you see the positive effect like a fitting mirror, even the effects of the back and side are clear at a glance."

Xiao Lin told reporters that "the fitting room" can help you to "experience" whether the clothes are fit or not, and can also see the effects of different scenes, until the selection of satisfactory clothing.

Online shopping is no longer a novelty. Now more and more people are buying cosmetics, books and digital home appliances online.

Although the prospects for online sales are alluring, the online sales of shoes and clothing products have been slow because they have been unable to solve the "try on" problem.

The appearance of three-dimensional fitting technology is like a technological revolution for the sale of shoes and clothing products, and the shoes and clothing enterprises with foresight in Quanzhou are also beginning to get wind of it.

It is understood that in the fifth "6. 18" China Fujian project outcome fair, Shishi CABBEEN Fashion Development Co., Ltd. and PGM Digital Technology Co., Ltd. successfully docking the "CABBEEN three dimensional fitting system" project.

Mark Ed Faye even started working with Face72 website two years ago to achieve "online trial" step by step.

When the "try on" problem is solved, can the online sales of shoes and clothing products enter the fast expanding fast lane?

Can three dimensional fitting technology detonate the sales revolution of shoes and clothing?

CABBEEN and Mark Ed Faye take the lead. If you search for the "network fitting" in Baidu, it is easy to find that from the earliest Face72 to the current hot and dazzling network, the three dimensional fitting technology has already been opened. Mark Ed Faye and KAPPA's large network fitting rooms can be seen everywhere. Recently, even the famous fashion designer Wang Peiyi (Alex Wang) has announced that it has cooperated with Hyun net and launched nearly 100 fashion limited edition T-shirts, and is selling well on the Internet.

According to Zhao Xinzhang, the head of the network, the Alex Wang attaches great importance to the 3D fitting platform technology, and gives strong support in the process of 3D fitting technology research and development, and hopes that its brand can interact with consumers to the maximum extent to meet the individual needs and play a leading role in fashion.

The local brand CABBEEN also seems to have taken the lead. In the fifth "6. 18" China Fujian project achievement fair, Shishi CABBEEN Fashion Development Co., Ltd. and PGM Digital Technology Co., Ltd. successfully joined the CABBEEN 3D fitting system.

This has led people to adopt the "three dimensional fitting room" mode for Quanzhou apparel enterprises to create a bigger network marketing space.

Zhang Caili of CABBEEN Communications Department told reporters that the three dimensional fitting technology has not yet been applied to marketing, but is applied in the design and production process.

This project through the system space modeling, open design master, automatic marking, drawing network, etc.

Combined with digital image design technology, complete various three-dimensional and graphic style design.

Through three-dimensional proofing and confirmation of sample production, the manpower and development and production speed can be greatly saved.

Although 3D technology is only used in the production process at CABBEEN, with the further maturation of technology, the brand initially plans to launch online e-commerce in August this year.

"Since the company already has three dimensional technology, with the development of online shopping business, it does not rule out the possibility of using 3D technology to promote network marketing in the future."

Zhang Caili told reporters.

In fact, as early as two years ago, Mark Ed Faye, who originated in the local area, has started the attempt of "Internet fitting room".

At the end of 2006, Mark Ed Faye and Face72 website began to cooperate.

Through digital technology, users can try out Mark Ed Faye's clothing online on the Internet by using a digital model.

Consumers can start from the bottom to the feet, from inside to outside arbitrarily combined with each other's collocation, the effect of collocation and clothing is instantly presented.

"By using the latest technology of website, we can interact with our user groups to maximize the user service level through online trial function."

Mark Ed Faye, the marketing department of Beijing branch, told the media.

In addition, according to people familiar with the matter, the Jinjiang brand clothing enterprises such as the seven wolves are currently working with the relevant agencies to plan the launching of a network fitting platform in the future.

Most shoe and clothing enterprises are a wait-and-see attitude. The three-dimensional fitting technology is a new technology. There are still many areas to be perfected. For example, how to achieve the full simulation of human life (facial expression simulation and walking simulation).

At present, shoes and clothing enterprises in Jinjiang mainly rely on traditional channels such as shopping malls and specialty stores.

Most of Jinjiang shoes and clothing enterprises show a wait-and-see attitude towards the "virtual sales mode" of network sales.

They have considered making a three-dimensional fitting platform, but later gave up, technical problems are their biggest concern.

"At present, there are many ordinary online clothes changing platforms on the Internet, but that is only through Flash technology to help users choose the right matching, of which the clothing and the human body are all planar photographs.

Even if it can be rotated, it is also the bonding of many planar photographs, far from the international three-dimensional fitting technology.

If the dress is complicated, the three-dimensional fitting technology is even more unrealistic.

We are trying to build a three dimensional fitting platform, and find that if you want to make a real 3D fitting platform with broadband speed and memory, you can't wait for half a day to wait for an image.

The source said.

Zhao Xinzhang, the head of the exhibition network, also admitted that although the research on 3D fitting technology has been focused on at home and abroad, the application of three-dimensional technology in the clothing industry will also be a trend. But there are still many problems to be tackled in technology at present.

But Zhao Xinzhang also cautioned that for network sales, it is necessary to see who will start quickly, who will choose the right direction, pick the right business mode, and finally add the right funds, which will have a real role in promoting the network operation of the garment industry.

Can three dimensional fitting technology properly establish brand positioning and business marketing mode?

It is understood that so far, the adoption of this network fitting technology brand, may not be able to achieve direct online shopping.

For example, Mark Ed Faye's online fitting website also lists the sales information of the store's address, telephone and discount.

After selecting the ideal product, the customer will go to the physical store to buy it.

The brand director, ye Kai Jian, has a wait-and-see attitude toward the "three dimensional fitting technology" for the promotion of clothing network sales.

"This is not a technical problem, but a system problem."

He said.

Ye Kanjian believes that for Jinjiang's clothing brand, the biggest obstacle to promoting direct selling is the existing channel mechanism.

At present, local clothing brands still rely mainly on agents and distributors in terminal channels. However, the promotion of Internet direct selling will inevitably affect the interests of brand partners.

"As long as the problem of channel mechanism can not be solved, there will be concerns about the promotion of Internet direct selling by enterprises. This is not something that can be solved by these technical aspects of the network fitting room."

If consumers do not sell through the Internet, consumers will have to buy products from local stores after fitting them through the fitting room.

"Then the application of this technology is only a special way of advertising for enterprises.

As to whether there is any need for such a launch, it depends on the specific circumstances. "

Ye Kanjian admitted that for Li Lang, the implementation of the network fitting room for the promotion of the brand is not very meaningful.

As for the online fitting, there are still many men's brand names that suit men's maturity.

A men's wear industry pointed out that their consumer audience is a more rational mature male, only a three-dimensional fitting system will not have a great impact on the brand. The main reason is how to interact with consumers in a comprehensive way. The other is that the marketing mode and brand positioning need to be closely related. If the marketing platform is established hastily, it will bring a lot of sequelae if it fails to do so.

With three dimensional fitting to enhance communication with consumers, "three dimensional fitting technology" solves the problem of "trying on" sales of shoes and clothing products online, and is a technological revolution in the network sales of garment enterprises. Jinjiang garment enterprises should seize this opportunity to interact with consumers and occupy the dominant resources. From the past brand to fashion brand and forward-looking brand, the new lifestyle of shopping experience of brand and consumer interaction will be opened with the help of three dimensional fitting platform, and be the fashion trend's traction.

Hu Zhonghui, director of network, is very optimistic about three-dimensional fitting technology.

"If we can integrate the three-dimensional fitting platform into the business operation mode of the enterprise, it is good, but the enterprise can not intervene in it. After all, we should plan according to our actual conditions in order to truly achieve the purpose of using the network to realize the value added of the brand. If we blindly follow the trend, we may be just the opposite."

Hu Zhonghui suggested.

For the future of the network fitting platform, Yao Jun Feng, associate professor of Tsinghua University, Xiamen University, is confident that "the 3D fitting technology platform is not only a new network marketing platform, a new network marketing tool, but also a creative industry."

In fact, as early as last year's "6. 18", Jinjiang Fuxing zipper Co., Ltd. and Xiamen University Software Institute jointly set up a joint research and Development Center for creative industries, and now it has been able to carry out three-dimensional interactive display.

There are not only virtual fitting system, but also hairstyle design system, expression simulation system, simulation image dynamic design system and so on.

"Three dimensional fitting technology platform for enterprises, has changed the traditional industry's sales mode and reduced costs. On the other hand, the design of three-dimensional fitting has not only made users experience the fun of clothing trying on, but also has become a platform for personal image design, will form a creative industry, build a platform for the operation of products, let the virtual system go to the market, and radiate and drive the development of the whole creative industry in the province."

Yao Junfeng finally said.