Clothing Life Experience Shop Hard To Stimulate The Physical Store Mode

Especially in the domestic clothing market, under the general situation of sales fatigue, the way to bring innovative revenue to the garment enterprises will always be tried. There are many cases of cross-border failures, but at the same time, there are also successful cross-border innovations, such as the rapidly increasing volume and proportion of food in the commercial body. Although some restaurants only account for a small proportion of the restaurants, they can fully feel the charm of experiential business from a functional perspective. < p > < font size= > 3 > nearly two years, the pboundary mode is < a target= "_blank" href=.

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< p > < font size= "3" > Zhu Qinghua, a light industry researcher at CIC, said that China's clothing industry is relatively low at present. The rise of the electricity supplier has a strong impact on the clothing stores, and the experience business is expected to reverse the failure of the clothing store.

Take the PLAY LOUNGE store opened in Xidan, Beijing as an example. This is a large volume designer collection shop, cooperating with many outstanding foreign original designers.

Different forms of space are displayed in the store. Apart from clothing, the most attractive part is the coffee area in the central area of the shop.

One is fashion, the other is clothing. < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > Hat service; the other is cafe, catering service.

The original two seemingly irrelevant enterprises, in order to adapt to the market, innovative service needs, and then come together.

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< p > < font size= > 3 > Muse bond is also the leader of the life experience shop in China, and has opened 6 stores.

In this mode, the store is no longer confined to the static offline experience, it is no longer a simple shopping place, but also can comfortably surf the Internet and rest while shopping, especially for men who accompany their spouses to buy a comfortable environment to rest.

When they are bored, they can surf the Internet with their coffee, browse the commodity introduction on APP, or send the order directly to the home, which will increase the downloading of APP, and lay a good foundation for users' online shopping usage and order quantity.

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< p > < font size= > 3 > it is worth noting that foreign experience shops have already appeared in foreign countries, but generally they are luxury brands such as LV and Armani.

These stores will provide consumers with some leisure services, such as coffee and music.

This is mainly to improve the shopping experience of consumers, highlighting the level of service and brand image.

But the mass brand uses the life experience shop form less.

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< p > > font size= "3" > mass brand life experience shop is indeed an innovation, but in addition to attracting consumers' eyeballs, it needs further observation on the improvement of the performance of the clothing brand.

The cross border integration of clothing retailers and life experience is not long, and it can only be a game of a few large clothing brands.

For the popular clothing brand, the advantage of this mode is to improve the consumer experience and attract customers. The disadvantage is that the cost is high and will occupy the larger space of the clothing store.

Cheng Weixiong, former vice president of the United States, talked about the early life experience model of the United States and said that a few years ago, the United States tried to start the coffee shop and study area at the terminal store.

However, this approach did not bring benefits to the US, and the cost was high, and efficiency was the key to ensure the profitability of the garment enterprises. Finally, the United States cut off this mode in some terminal stores. At present, there are only a few stores with coffee areas.

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< p > > font size= "3" > Guo Fanli, director of research consultant of CIC, pointed out that, in general, the future development prospect of cross border integration mode of clothing retailers and life experience is rather bleak.

On the one hand, coffee, music and other leisure services will distract the attention of consumers, and the main business of clothing stores will be affected. On the other hand, it does not conform to the consumption habits of the mass consumer brands. Only for luxury brands, consumers will be willing to sit down and learn more about product information.

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