Apparel Home Textile Enterprises To Determine The Performance Of Inflection Point Rhythm

< p > clothing home textiles: the demand is still dim. The rhythm of going to stock determines the turning point of performance.

In 1-5 months, the total retail sales of clothing above the limit increased by 9.7% over the same period last year, down from 11.1% in the same period last year.

Low consumption environment, thanks to the overall operation quality improvement, effective control fees, brand enterprise profit table slightly improved, but the revenue inflection point has not yet been seen, balance sheet is still not good, the industry as a whole is still going to inventory stage.

However, industry performance has been divided, fashion, leisure and home textiles have taken the lead in going out of business, and orders have begun to grow.

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< p > short term, based on the judgement of the continuous downturn of demand, we expect the whole industry to be optimistic in the second half of the year. It is suggested that we should pay close attention to the strong anti risk ability or early inventory and the larger contribution of online business, such as Hai Lan's home, Pathfinder, Luo Lai home textile and Semir apparel.

This company expects better business in the second half and next year, and is expected to usher in a valuation switch at the end of the year.

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< p > > a href= "http://? www.91se91.com/news/index_c.asp" > brand < /a > pformation of business mode is a major trend.

The end of the inventory of this round of industry does not mean that the new round of cycle will start simply.

Over the past two years, the high inventory of clothing, in addition to the impact of the consumer environment, is an increasingly difficult way to stack the wholesale distribution mode.

Under the traditional wholesale mode, the brand value chain is characterized by channel driven, brand dealers are kidnapped by channel dealers, isolated from consumer demand, and have low ability to co-ordinate product, supply chain and retail terminal response.

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< p > > a href= "http:// www.91se91.com/news/index_c.asp" > traditional mode < /a > faces three challenges: first, the asymmetry of product information in the Internet age is broken, and the active consumption demand drives supply; the two is that the brand competition pattern presents a new feature of globalization + subdivision + Internet, and the competition pressure is aggravated. Three, the new channels such as shopping centers, online and so on rise, and divert the traditional street shops and department stores channels.

Therefore, the traditional way to achieve rapid development through price increase and extensive expansion has been difficult to continue.

Retail pformation, intensive management, multi brand strategy, trying all channels O2O and industrial chain extension are the five main pformation paths of brand enterprises.

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< p > four dimensions to find the potential of successful pformation.

From the industry point of view, we choose to cater to the domestic clothing consumption from the low income group to the middle and high crowd, and to the optional consumer category upgrading company; from the competition point of view, choose the companies which are under the pressure of foreign and online competition pressure; from the management inertia angle, the brand enterprise pformation touches the traditional management module and thinking of the company, and the inertia of traditional operation management is the important factor that restricts the remodeling of self mode for many years.

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< p > therefore, the choice of the target is not large or the difficulty of the extension of the supply chain is low, and the back-end system is easy to be reformed.

Based on this, in the medium to long term, we recommend the potential Pathfinder of pformation and the innovative and innovative Hai Lan home, which is expected to enjoy double opportunities for performance and valuation.

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< p > > a href= "http://? www.91se91.com/news/index_c.asp" > textile manufacturing < /a >: slow recovery of demand, the industry as a whole is not as good as last year.

In the two quarter, overseas demand rebounded, and export growth rebounded slightly. It is expected to be around 10% for the whole year.

We have judged that China's newspaper industry has seen a slight improvement in its revenue, but because of the continued decline in raw material prices such as cotton, the gross profit margin is expected to improve profitability.

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