Selection Of Terminal Display Location

< p > 1, < a href= "http://www.91se91.com/news/index_c.asp > > display /a > must be close to your main competitor.

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< p > A, remember the old saying of "birds of a feather flock together" and "group of people". If your products are often with what products, consumers will think that they are all products after a long time.

Silk Bao has always kept close to the principles of display close to its competitors. Whenever there is P & G, it must be attached to it.

Through this strategy, a new brand is successfully built up.

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< p > B, and your main competitor's consumer group is just the target consumer.

You can use it to attract consumers.

Then we can successfully intercept the potential customers through promoters and promotions.

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< p > 2, set up < a href= "http://www.91se91.com/news/index_c.asp" > stacked /a >, end rack should strive for the best display position.

Stacking, terminal shelves, these special advantages of display can be won hard won, and the price is high, we must identify the location, otherwise it will not only have no effect, but also waste the cost of terminal investment.

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< p > A, < a href= "http://www.91se91.com/news/index_c.asp" > end rack < /a > or code can be selected near the cash register, which is the last stop before consumers purchase, and is also a must.

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< p > B, near the front end of the product area, such as food, then put the stack in the front end of the food area, because consumers who buy food are bound to pass through.

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Less than P, C, relatively concentrated sales promotion area, this area will attract many consumers, just like some consumers are holding sales flyers to find products with promotional or special offers, consumers will also think that products in the promotional area are more favorable.

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< p > D, end shelf can be separated from the display area of its products to strive for more contact with consumers.

For example, the product is displayed on the front end of the shelf, so the end frame can be selected at the back end of the shelf, thus increasing the opportunity for the product to be contacted by customers.

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< p > E, some of the passageway areas with large traffic volume are not suitable for setting up stacking. Although the flow of people is large, due to the short residence time and no time for consumers to know and choose, they often fail to achieve good results.

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< p > how to get a good display location < /p >

< p > 1, strengthen the penetration of terminal business.

In addition to leading brands, other brands must have a good customer relationship if they want to have a good display location and large display area.

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< p > 2, master the opportunity to adjust and expand the display.

It is difficult to find the ideal display location and enough display area once the product enters the field. As long as the time is right, the better the location is, the bigger the area is.

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< p > A, when there is a poor sales brand.

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< p > B. When new products come into play, they need to be adjusted.

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< p > C, seasonal adjustment of product mix structure.

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< p > D, large-scale festivals, shops, special events and so on.

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< p > 3, through special offer activities, buying gifts, and other negotiations with stores, and strive for such special display support as stacking, end rack, flower car, and at the same time expand the shelf display area, and continue to occupy the expanded exhibition area after the activity.

If you don't let go of any opportunity, even if you produce more products, you will get bigger and larger display.

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