2014 China Fashion Week Is Held In Haining.

From Haining China Leatherwear The 2014 China Leather Fashion Week hosted by the Organizing Committee of the Expo and held in Haining China Leather City was held in Haining, Zhejiang from June 21st to July 2nd. This fashion week has been awarded by China Leather Association and China. clothing It is supported by the association, the office of the Organizing Committee of Haining international tide Expo, the Haining provincial leather industry provincial characteristic industrial design demonstration base, and Haining China Leather City Network Technology Co., Ltd.

Omnitest, which focuses on children's skin and fur, represents the luggage industry again. It is trying to make the mix and match the best ice field, the 6 consecutive year of fashion week, the first time with the fashion week, the "leather logo Cup" China International leather fur costume design Grand Prix finals, and the fashion week's first electric shock "costumes China - China clothing annual brand tour" series activities. Some of these brands or activities have long been known to the industry and consumers, and others are the first to be seen. During the fashion week, a series of colorful activities presented a feast for fashion designers and new products to tens of thousands of professional spectators and buyers from home and abroad.

　 Product driven innovation driven by design

In June 21st, the seventeenth "leather logo Cup" China International leather fur costume design Grand Prix Final was held in conjunction with the 2014 China leather fashion week. It is reported that in the past, the Grand Prix finals were held in September. This year's innovation was advanced to June, and the Chinese leather fashion week "two swords combined" greatly enhanced the interaction between the Grand Prix, the judges and the professional audience.

The final selection of the entries for this competition has basically chosen to cooperate with local enterprises in Haining, making the effect picture made into garments, and compete in the dynamic display mode on the T stage of the 2014 China leather fashion week. For students, the Grand Prix platform gives them the opportunity to enter the company and participate in the entire garment production process. These valuable practical experiences have also greatly improved their design capabilities in the future. For enterprises, such cooperation is not only a simple garment production, but also an exchange, which is a "mental agitation" in many aspects such as design concept and design style.

The Grand Prix judges said that this year's design Grand Prix has higher specifications, more highlights and higher professionalism. Judging from the entries, the contestants have a better understanding of leather industry and leather properties, and are quite suitable for the application and integration of various popular elements. For example, in recent years, the popular splicing elements are used skillfully in the design of leather and fur clothing by many players, including the splicing of skin and wool, the splicing of skin and skin, the splicing of leather and Eugen yarn, the stitching of leather and knitted fabric, etc. In addition, some new applications are also being made in the production process, such as printing process and embossing process. These highlights mean that the competition has led to the whole academic faction and enterprises. Designer With the common progress, more and more young designers have participated in the design Grand Prix, and the industry has also formed an atmosphere which pays more attention to the original ability of local creation. This virtually enhances the original strength of the leather industry, and promotes the new trend of leather clothing fashion.

Developing market growth with brand

Omnitest is Yu Haining's new leather luggage brand of China Leather City. In 2009, Omnitest worked with another luggage manufacturer in leather fashion Zhou Liangxiang. After years of development and sharpening, Omnitest has become one of the leading brands in the local luggage industry. On the afternoon of June 27th, Omnitest held the special theme of "genuine heart quality", including hundreds of professional spectators and buyers including old customers, shopping malls, operators and e-commerce operators.

Since 2009, fox has become China's leather fashion for 6 years. It has become one of the most popular brands in the world. "The Olympic Games bring surprises to fashion week every year, and fashion week brings surprises to the company every year," said the head of the Zhejiang fashion world Limited by Share Ltd. The fashion week of 6 years has made the impact of the Olympic brand rapidly improve. Every fashion week has made the excellent customer of VO obviously increase, which has greatly stimulated the enterprise to increase the investment in design and develop the brand.

"Part of the enterprise inventory pressure increases, market purchasing power is not strong, this" cold current "for all enterprises are" alike ". How should enterprises respond? First of all, we need to have the courage and confidence of "flying clouds and flying in a calm way", and we must also make new breakthroughs through upgrading the design level and strengthening brand operation. Brands like Omnitest and fox are typical examples of the industry's "contrarian growth". In Haining, there are many brands that are confident, aggressive and dynamic. The vice chairman of the China Leather Association and chairman of Haining leather city of China have expressed this way.

　　 Fill the market with fur and children's clothing.

Haining has been wearing leather garments for many years, and has stable sales channels in many cities throughout the country. But this year, the company's brand launched in fashion week is pure children's clothing and fur. In the interview, the head of the company said that in addition to retaining a small number of adult leather goods in the "parent child" series, the whole line will turn to the development of children's fur.

It is understood that compared with the European market of children's clothing and fur, such as Britain and Turkey, Chinese fur and fur enterprises are very cautious about children's clothing. The reason is mainly concerned that children are in a period of growth. When parents buy, they will be more entangled in size, and the size of products will be difficult to grasp.

Zhang Zhi, general manager of yilia fashion limited, who has many years of leather and fur marketing and production experience, said that through detailed market research and analysis, fur leather children's clothing is not only a blank in Haining China Leather City, but also a blank market in the Chinese clothing market. The market potential is bigger. Therefore, after repeated weighing, it is considered that fur clothing is worth a try in the fierce competition of leather fur clothing.

Sun Haitao, who is the design director of the special brand design, said that the children's wear is innovative. This year, we will consider the popular "little adult" style in this year's design. In the selection and design of raw materials, we will also highlight the characteristics of environmental protection, health, comfort and firmness based on the characteristics of children.

　 Win the market with high cost performance ratio

This year China Leather Fashion Week continues to hold the "China Leather Fashion Week brand exhibition". According to the responsible person, the fashion week brand exhibition held in two years has achieved certain results. Not only the enthusiasm of the enterprises has been increasing, but also the merchants, media and spectators have given a better evaluation. This year, the Organizing Committee of fashion week has selected the high quality leather, fur, luggage and leather goods enterprises to carry out the brand exhibition to satisfy the needs of "all-round display" to the greatest extent.

In addition, the "pack China - China clothing brand tour" series is the highlight of the 2014 China leather fashion week. This brand tour event will bring its overall image to the society through the collection of high-end brand in China's clothing industry. The purpose is to show the strength of Chinese brands, promote the creation of excellent Chinese brand teams and the formation of Chinese excellent clothing brand style, and promote the overall development of the garment industry. The form of brand tour has been able to integrate all the resources. It has been held 14 times in Beijing, Shanghai, France, Paris, Shenzhen, Hangzhou, Dalian, Harbin and so on. It has not only received the attention and coverage of the mass media, but has also been recognized by the people in the industry.

The brand tour held two showings in the afternoon and evening in July 1st, with 12 exhibitors, including famous brands such as wedding bird, nine posture, Ying Tai and so on. The two tours, from the "tidal river", "Yong chao chao", "Hai Na Chuan Chuan", "Ning Ning Si Fang" in four chapters, show the theme of "Chao Li Haining".

Whether it is the 2014 China leather fashion week or the "China Leather Fashion Week brand exhibition" and other related activities, exhibitors brand has sent a strong signal: with the fall of raw material, especially the mink raw material prices, leather products, leather garments, bags and other leather products will be personalized, high quality and cost-effective in the autumn and winter of 2014.

Wang Honghui, deputy general manager of China Leather City, Haining, said that since last year, the auction price of mink skin in Copenhagen, Denmark has decreased by 50% to 60%, and the price of leather raw materials has also declined at home and abroad, which will benefit the rational return of Chinese leather, fur clothing and related products. "At the same time, as the overcapacity is rising, and consumers are becoming more mature, enterprises are hard to win by simple price war. The focus of brand competition will further turn to creativity, design, personality and cost-effective." Wang Honghui emphasized.