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    Shoe Repair Stands Can Also Become International Norms.

    2014/7/11 10:41:00 22

    Shoe Repair StandBilingual AdvertisementAmerican Apprentice

    Here world clothing shoes The Xiaobian of the hat net introduced the international fan repair booth, played bilingual advertisements, and received an American apprentice.


    The three hundred and sixty line, the row and the champion! The educational background is not high and the background is not hard. In the Yuzhong area, there is a shoemaker at Linjiang gate, Hongya cave, and across the street from the academies lane. By relying on excellent and excellent skills, the business that many people disdain to do is also thrived.


      Shoe repair stand in alley


    Print bilingual billboards


    The shoemaker, his neighbors and customers, kindly called him Lao Zhuo. Lao Zhuo is a member of longevity district. He is 45 years old. He has been stowing shoes for 15 years. Besides repairing shoes, Lao Zhuo is a versatile worker: repairing bags, repairing watches, matching keys, and even repairing household appliances and sewers. According to his words, these LV bags can also be repaired.


    At 12 noon yesterday, with the burning sun, Lao Zhuo repaired a men's bag with glue off his hands. He finished it in 35 minutes, and the customer handed over 10 yuan to Lao Zhuo. "He is quick and durable." The customer praised him.


    "Excuse me, are you the boss of this shoe stand?" asked the Chongqing evening news reporter. Lao Zhuo shook hands and said, "don't call me that. I'm a slave." The reporter saw that the most striking thing on his booth except routine repair tools was the billboard in Chinese and English translation, which reads, "Repair the bag repair shoes Shoes repaired..." There are 12 Chinese and English service contents.


    What is the bilingual billboard?


    "In 2010, a female foreign teacher who came to teach in Chongqing from Belgium passed me here, and she asked me to repair my bag. Later, I felt that it was not only regular but also introduced to other foreigners. After two or two years of familiarity, the female foreign teacher said that Hongya cave often had foreigners in and out, and suggested that I use business English billboards in Chinese and English bilinguals to attract more foreigners to patronize. I felt reasonable and asked my son to help me with this bilingual billboard. Lao Zhuo speaks of some pride.


       Fixed foreign customers


    More than ten are coming every month.


    Lao Zhuo said that since he played bilingual billboards, a group of foreigners had come to his booth. Most proud of him is a German who came home with a key. Unexpectedly, half a year later, the other party came to him again and matched 6 more.


    Lao Chuo said that fees for foreigners, domestic and local customers are all priced. The German's key was strangely shaped, claiming to be unavailable in Germany. "I made a special one for him. When the foreigner returned home, he found the door opened, so he came to him again."


    Today, Lao Zhuo's shoe repair stand has a steady set of foreign customers, including the staff of the metropolitan consulate in Monument for Liberation, and foreign teachers in local universities. He said there were more than 10 foreign customers per month.


    Lao Zhuo, who hasn't read many books, how to exchange business with foreigners? "The price can be written in pen, and we can understand all figures in Arabia. Many foreigners who come here know a little Chinese or have Chinese friends, so there is no problem in simple communication." Lao Zhuo said.


       An American apprentice was accepted.


    Video recording and returning home to study independently


    "A foreigner is 62 years old. He lives in Seattle, and says he wants to worship me as a teacher." Lao Zhuo introduced an American in his booth in 2012. I saw him marked in English. Billboard Then he handed Lao Zhuo a pair of shoes with glue off. Unexpectedly, a few days later, he ran to be a teacher and learn to repair shoes with him. After acquiescence, the American brought a video camera to him for a few days. Not only did he become a master, but he also bought all the tools on Lao Zhuo's booth when he returned to the United States.


    "It costs ten dollars to repair shoes in the United States, which is very expensive. I repair shoes here for a few dollars, and the most expensive ones are less than 100 yuan. The foreigner said he took the picture of my shoe repair process and went back to learn to fix it for my family. Lao Zhuo said.


    In April this year, when the disciple went to Chengdu to visit his relatives, he went to Chongqing to invite him to dinner.


    Lao Zhuo's worries


    No one learns about income decline.


    During the interview, Lao Zhuo, a cheerful personality, always smiled, but he also had worries.


    "The shoe repair business has not been very good in recent years, and fewer and fewer young customers. This year, the business is less than 1/3 last year. Now the income is two thousand or three thousand yuan per month, and it is not high in the previous years. It only costs two people at home, but it can support a family before." He said.


    In addition to poor business, Lao Zhuo still worries about his craft. He has two sons, his youngest son is still 18 years old, and his oldest son is 21 years old. He works in a computer factory, and neither of his sons wants to take care of his father's career. "On such a hot day, working outside, the income is not high. Where can the young people sit? Oh, we are the last shoemaker." Old is a bit helpless.


    Lao Zhuo's handicraft


    The colleague said "there is one hand".


    How about Lao Zhuo's skills? Listen to what others say. The staff members of the bowl bowl and fragrant yellow noodle restaurant in the college Lane often say that Lao Zhuo here is patronized by foreigners, and some of them are repeat customers. If skills are not good, others may not come. There are also shoe repair stands beside the iron Lane in the college lane. Although the booth owner admitted that Lao Zhuo's handicraft really had a hand, for example, he had no shoes to paint, but he was not convinced. In most cases, Lao Tso can repair it. He can repair it here.


    In the interview, customer Mr. Li just came to repair his bag. "He has done a good job.

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